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The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
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The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
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The Dotcom Before the Storm Amid market turbulence and a devastating cash crunch, CFO Steve Schoch struggles to keep eToys on course... |
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May 2015
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10 Ways to Liven Up Your Loyalty Program Add functionality and flair to traditional rewards-based structures |
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It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
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Corstjens & Lal |
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Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations. |
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March 15, 2013
Paul Anderson |
Win Over Your Customers with Smart CRM Moves Use the right tools to boost brand loyalty. |
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Constantine von Hoffman |
For Better or For Worse What do you do when 2.4 million Web-savvy people in their 20s (with $50 billion to spend) fall in love? You introduce the gift-registry business to the Internet. And let the sparks fly... |
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Carolyn Heller Baird |
Social Media's Advocacy Paradox Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value. |
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February 2014
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Building Brand Loyalty Turn your customers' passion into a long-lasting brand relationship. |
HBS Working Knowledge
March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CRM
May 23, 2013
Maria Minsker |
Branded Content Marketing Sees Increase in Importance More than 70 percent of brands and agencies surveyed plan to spend more on it next year. |
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May 1, 2001
Susannah Patton |
The Truth About CRM It's expensive, hard to implement, time consuming and it may not work. It's time to forget the hype and take a hard look at the reality of CRM... |
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Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
CRM
November 2015
Leonard Klie |
Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members |
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Once More, Without Reeling CRM has stumbled, but the next round may produce better results. |
