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Home Theater
October 4, 2010
Mark Fleischmann |
TV Blare Bill Passes Senate CALM Act requires FCC to enforce rules for TV ad volumes.   |
Home Theater
January 29, 2009 |
House Delays DTV Transition Delay The House of Representatives voted yesterday to keep the DTV transition running on schedule, defeating legislation that would have allowed some stations to delay the transition from February 17 to June 12. |
The Motley Fool
December 15, 2009
Adrian Rush |
Congress Cares About Your Ears A vote is expected today on a bill that would quiet down those noisy TV ads. |
The Motley Fool
December 2, 2010
Rich Duprey |
Loud Commercials Could Get Muted The heavy hand of Congress may silence private sector solutions to loud TV ads. |
InternetNews
October 16, 2007 |
Net Groups Cheer Reps' Move on Taxes Technology industry groups and lobby outfits heaped praise on the U.S. House of Representatives today after it overwhelmingly passed a bill that extends the moratorium on Internet taxes for another four years. |
PC Magazine
November 30, 2005
Sebastian Rupley |
Switching to Digital TV The national transition to digital television may be upon us. |
Home Theater
November 11, 2009
Mark Fleischmann |
ATSC Takes Aim at Loud TV Ads DTV standard setter gives broadcasters guidelines to tame the blare. |
InternetNews
December 28, 2006
Nicholas Carlson |
Where Commercials Go to Die What's Next in Tech: Who will pay for video content in 2007 and beyond? |
InternetNews
December 16, 2010 |
Ecommerce Scam Bill Heads to President's Desk House clears Senate-approved legislation cracking down on "post-transaction" marketers found to have quietly enrolled unsuspecting shoppers in fee-based membership programs. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
January 9, 2007
Roy Mark |
Sununu Wants to Squelch FCC Flag Raising U.S. Sen. John Sununu is working to prohibit the FCC's tech influence on electronics makers. |
Reason
March 2006
Jacob Sullum |
Data: Complaint Fraud Since FCC enforcement actions are driven by complaints and complaints are driven by the Parents Television Council, who's driving the FCC? |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
The Motley Fool
January 18, 2007
Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
Home Theater
August 7, 2009
Mark Fleischmann |
Pay to Skip Ads, See Ads Anyway Commercials overrun former bastions of commercial-free viewing. |
CRM
November 1, 2006
Jessica Sebor |
Will DVR Kill the TV Adsters? Television marketing must realize a choice for its future: cope or fight. |
InternetNews
December 8, 2006
Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
InternetNews
June 13, 2006
Roy Mark |
Senate Showing Little Interest in Net Neutrality The network neutrality debate resumed today in the U.S. Senate the way it ended in the House of Representatives Thursday night: apparently dead on arrival. |
The Motley Fool
November 18, 2004
Rich Duprey |
TiVo Pauses Fast-Forwarding New technology will still allow advertising to get through to viewers. |
InternetNews
January 23, 2007
Roy Mark |
DTV Bill Pushes Educational Outreach New legislation would mandate consumer programs by broadcasters, retailers and the FCC. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
Fast Company
Neal Ungerleider |
This AOL-Owned Product Can Track The Ads You Watch On TV--And Target Your Phone The new technology, offered by Millennial Media, extracts data from set-top boxes and anonymously matches it with the viewer's smartphone. |
BusinessWeek
August 8, 2005
Jon Fine |
End Run Around TiVo? Visible World is being touted as the antidote to ad skipping. |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
PC Magazine
June 20, 2007
John C. Dvorak |
Relevance Ad Fad Today's advertisers try to trick us into buying when we might not want to buy. This is acceptable up to a point, and we've passed that point. |
PC World
June 19, 2007
Stephen Manes |
Web Ads: A Cat-and-Mouse Game Overrun by ads? New software is better at exterminating them. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
The Motley Fool
March 12, 2004
Brian Gorman |
Indecent Proposal New indecency legislation may change the face of broadcasting. |
InternetNews
March 9, 2005
Roy Mark |
House Continues Anti-Spyware Push Energy and Commerce Committee unanimously approves legislation, setting stage for full House vote to legislate spyware. |
InternetNews
March 9, 2006
Roy Mark |
Phone Data Privacy Bill Heats Up in Senate Momentum for a telephone data privacy bill began building in the U.S. Senate Wednesday, with Sen. George Allen introducing legislation to outlaw the acquiring, selling or soliciting of someone else's phone records without their express consent. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
InternetNews
October 8, 2004 |
House Toughens Spyware Penalties For the second time in three days, the U.S. House of Representatives has passed an anti-spyware bill, this time adding criminal penalties to tough civil provisions of legislation passed on Tuesday. |
Search Engine Watch
July 15, 2005
Chris Sherman |
Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users. |
The Motley Fool
July 15, 2006
Rick Aristotle Munarriz |
A Fool Looks Back Job ads and ad ratings played roles in this week's Wall Street flick: Improve your ads or else... Google's Ann Arbor Day... |
New Architect
May 2002
Michael Hurwicz |
when small is better How Google's AdWords system is changing online advertising... |
InternetNews
May 20, 2005
Roy Mark |
Mandatory VoIP 911 Bills Introduced Lawmakers want to trump the Federal Communications Commission's call for mandatory 911 Voice over IP service with legislation of their own. |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
BusinessWeek
April 29, 2010
James Warren |
Why the Senate Is Sitting on 309 Bills The "hold" is a tactic so juvenile that it isn't even in the Senate rules. Yet it's never been more common, and it's keeping important legislation at bay |
The Motley Fool
July 22, 2010
Rex Moore |
How Google Will Dominate the Future of Advertising It's not about ski jackets in summer anymore. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
February 1, 2007
Roy Mark |
House Bill Would Ban Connection Taxes Legislation calls for permanent bar on Internet access taxes. |
BusinessWeek
October 29, 2009
Helm & Grover |
Don't Touch That Dial Networks are creating ads -- with their stars and sets -- to keep viewers tuned in. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Sports Central
October 21, 2010
Kevin Beane |
The NFL's Over-Commercialization Some predictions about adding more advertisements to NFL broadcasts. |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
InternetNews
May 2, 2006
Roy Mark |
Senate Bill Dumps Net Neutrality Wide ranging legislation relegates network neutrality to further FCC study. |
Salon.com
February 5, 2002
Steve Burgess |
Please note: You're in the Britney Generation Retro efforts like the Pepsi Superbowl ad campaign always underline a certain truth: Eras are defined largely in hindsight... |
