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Search Engine Watch January 5, 2010 Herndon Hasty	A Few More Resolutions for Your Search Team Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization.
Search Engine Watch September 15, 2009 Carrie Hill	When and How to Outsource Your Small Business Search Marketing Every small business will reach a point where they have to decide to expand or keep things simple. There are right and wrong ways to hire an outside SEM firm. Following some simple rules can make or break your ROI.
Search Engine Watch September 3, 2009 Melissa Mackey	PPC Integration: Integrating PPC with SEO, Part 2 Marketing silos aren't inherently bad, as long as there is communication. Sharing research and results between PPC and SEO teams will help improve both channels.
Search Engine Watch June 30, 2009 Eric Enge	Selling SEO Projects Against PPC Campaigns Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal?
Search Engine Watch February 13, 2009 Joanna Lord	The Great Career Debate: SEM In-House Team vs. SEM Agency Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency.
Search Engine Watch April 7, 2004 Barbara Coll	Making a Living as a Search Marketing Professional Search marketing is a fast moving industry, with rapidly evolving business models. What's the best way to make money in this business?
Search Engine Watch May 5, 2009 Mark Jackson	Selecting an SEO Firm: The What, How, and Who Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be.
Search Engine Watch March 11, 2004 Jennifer Laycock	Outsourcing Search Engine Marketing Search engine marketing is crucial for the success of online businesses -- but should you take on search marketing in-house, or outsource this challenging task to a contractor or agency?
Search Engine Watch October 1, 2009 Melissa Mackey	PPC Integration: Integrating PPC with Offline Marketing, Part 3 Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline message exactly in PPC, but there are some best practices.
Search Engine Watch October 16, 2009 Frank Watson	Team Work Has More Rewards Than a Group Effort Weighing the pros and cons of building an in-house search marketing team versus hiring outside consultants.
Search Engine Watch July 17, 2008 Ron Jones	SEM.edu: College and Career Points Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.
Search Engine Watch July 31, 2008 Ron Jones	The Future of SEM Education Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.
Search Engine Watch April 1, 2011 John Lee	5 Ways to Push Through the Proverbial PPC Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go.
Search Engine Watch February 27, 2007 Duane Forrester	Should You Bring Search In-House? The decision to bring search marketing efforts in-house is an important topic, requiring serious thought before a decision is made.
Search Engine Watch July 9, 2009 Melissa Mackey	Using Geo-Targeting to Boost Your PPC Results Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns.
Fast Company David T. Scott	4 Reasons Why SEM Is Better Than SEO Search Engine Marketing -- placing ads that appear above search results -- should already be in your bag of tricks. It's is more accountable, because sites like Google offer in-depth data about the performance of your ads.
Search Engine Watch October 22, 2010 Duncan Parry	5 Ways To Help Your Paid Search Team If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Search Engine Watch February 8, 2007 Kevin Newcomb	Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Search Engine Watch October 6, 2009 Herndon Hasty	Getting the Most Out of Your SEM Agency Five tips for working with an external team.
Search Engine Watch January 19, 2010 Herndon Hasty	SEO and PPC Can't Wait Time is a crucial factor for making the most of your search engine optimization and paid search opportunities. Given how long efforts can take to get started, let alone start producing at their highest levels, make sure they don't just become another organizational priority.
Search Engine Watch April 2, 2008 Jessica Bowman	IT Roadblocks? Try Some in-House SEO Training Instead of fighting with your IT to make the website search engine friendly, let them help you solve the problems.
Search Engine Watch September 3, 2010 Rob Chant	Small Business and Search: Where's the Return? (Part 2) SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments.
Search Engine Watch July 8, 2004 Shari Thurow	Ad Agencies & Search Engine Marketing Firms Beginning to Play Together Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research.
Search Engine Watch September 23, 2008 Mark Jackson	Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks.
Search Engine Watch July 3, 2008 Ron Jones	SEM Going Legit - Literally EDU Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.
Search Engine Watch February 2, 2010 Herndon Hasty	Selling Search up the Chain: Money & Traffic Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Search Engine Watch October 16, 2008 Justilien Gaspard	Content Promotion for Link Marketing Even if your content is great and deserving of links, you won't get very far if no one knows about it. The Web already has a ton of great content and more added each day. You need to promote your content to get noticed.
Search Engine Watch December 7, 2009 Ron Jones	Usability and SEM 101, Part 1 To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes.
Search Engine Watch September 28, 2005 Chris Sherman	How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.
Search Engine Watch April 20, 2011 John Lynch	How To Hire an In-House SEO A four-step guide to hiring a good SEO. Marketing managers: consider yourself equipped to make the right hire.
Search Engine Watch October 24, 2007 Melanie Mitchell	Developing a Training Plan for In-House SEO As quickly as the search industry moves and changes, the need for SEO training is ongoing. Without providing the proper tools and training, a company will struggle to be successful at SEO.
Search Engine Watch June 2, 2010 Gareth Owen	Who Does Your SEO Team Speak to? Good SEO doesn't happen in a vacuum. Here's how to integrate SEO activities with display, affiliate, and social media campaigns.
Search Engine Watch July 28, 2004 Grant Crowell	Search Engine Marketing and Branding Challenges Should search engine marketing be considered as part of a brand-building campaign?
Search Engine Watch September 2, 2010 Melissa Mackey	PPC August Roundup: 3 New Features Every PPC Manager Should Try Now Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting."
Search Engine Watch October 10, 2008 Chris Boggs	Is Your SEM Truly Looking at Search Holistically? To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Ask these five important questions.
Search Engine Watch August 8, 2008 Chris Boggs	Oil and Water? SEOs vs. Content Owners When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects.
Search Engine Watch January 10, 2008 Kevin Newcomb	Search Marketing: A Rewarding Career Path A new study by SEMPO of in-house search marketers finds no quick path to riches, but a solid career path.
Search Engine Watch December 22, 2008 William Flaiz	Revisiting My 2008 Search Predictions Reviewing predictions for 2008 which included SEO moving beyond traditional search engines, and the practice going mainstream.
Search Engine Watch March 24, 2009 Mark Jackson	Is There Such a Thing as the Perfect SEO? SEOs are being asked to do an awful lot. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades?
Search Engine Watch November 3, 2010 Kevin Gibbons	Why You Should Change Your SEM Tactics for the Holidays How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
Search Engine Watch April 13, 2010 Adam Audette	Want Big SEO Results? You Need Big SEO Ideas If you want your search engine optimization campaigns to produce big results, optimizing title tags and meta data isn't enough. You need thought leadership that can generate a strategic view of SEO and help put it into action.
Search Engine Watch March 4, 2008 Marty Weintraub	SEM Vendor Checklist An SEM agency owner provides 48 practical questions to qualify prospective search marketing vendors.
Search Engine Watch August 30, 2006 Christine Churchill	Pricing Models for the Small SEM Shop How do you go about establishing prices for your search marketing efforts? What kind of contracts do you need to protect your business? A group of experienced search marketers offer advice.
Search Engine Watch July 20, 2004 Grant Crowell	How Much is a Search Marketing Firm Worth? In rececent months we've seen a wave of small search marketing firms selling to larger buyers. How much are search engine marketing companies worth? If you own a firm, when is the right time to sell?
Search Engine Watch February 23, 2011 John Lynch	Mapping Search Strategy to the Buy Cycle A breakdown of the four major stages of a buy cycle, and opportunities in which search marketing, SEO, and PPC can be incorporated.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch March 30, 2010 Jeremy Hull	The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less.