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The Motley Fool
July 18, 2005
Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.   |
The Motley Fool
May 21, 2008
Anders Bylund |
Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market. |
The Motley Fool
July 17, 2009
Rick Aristotle Munarriz |
Google Makes It Up in Volume The search-engine giant has a mixed quarter. |
The Motley Fool
August 18, 2005
Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
BusinessWeek
March 6, 2006
Peter Coy |
The Secret To Google's Success Research is showing that Google's ad auction methodology, invented internally and so important for its success, is far more innovative than auction experts once believed. |
The Motley Fool
October 20, 2006
Rick Aristotle Munarriz |
Google Nails It, Again The search giant bucks the trend by setting it. As it has typically done in the past, Google is following a lackluster report from its rival with a blowout quarter of its own. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
The Motley Fool
July 15, 2009
Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
The Motley Fool
August 28, 2006
Rick Aristotle Munarriz |
eBay Falls Into Google's Sticky Arms The hot and cold relationship between eBay and Google got steamy again this morning after the companies agreed to join forces in an online advertising alliance outside the United States. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
The Motley Fool
June 23, 2009
Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
The Motley Fool
March 18, 2008
Rick Aristotle Munarriz |
Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
July 11, 2006
Clint Boulton |
Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program. |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
The Motley Fool
March 9, 2006
Rick Aristotle Munarriz |
Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising. |
The Motley Fool
November 19, 2007
Rick Aristotle Munarriz |
Again With Yahoo! and Microsoft Yahoo! shares trade 6% higher on chatter that Microsoft might acquire the Web giant. How much truth is there behind the rumors? |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo Acquires More Web Analytics Yahoo's latest ad-tech buy is aimed at improving analytics tools for advertisers. |
InternetNews
January 23, 2007
Nicholas Carlson |
Yahoo Feels a Growth Pinch in '06 Yahoo closes books on a wild ride of a year with lower profits and high hopes for a new ad platform. |
PC World
August 23, 2007
Richard Morochove |
Salesforce.com's New Small-Business Service The Web-based customer relationship management giant's new Group Edition integrates tightly with Google AdWords. |
The Motley Fool
October 30, 2007
Rick Aristotle Munarriz |
Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
The Motley Fool
August 2, 2004
Alyce Lomax |
Will Investors Go for Google? The search company sets up its online auction site; the time of IPO reckoning is near. |
InternetNews
August 11, 2004
Susan Kuchinskas |
Google Auction Imminent The search leader gears up for the real action in its contrarian IPO. |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Search Engine Watch
April 24, 2008
David Szetela |
The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing? |
InternetNews
September 8, 2008
Sean Michael Kerner |
Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
The Motley Fool
September 18, 2009
Rick Aristotle Munarriz |
Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
The Motley Fool
July 18, 2007
Rick Aristotle Munarriz |
Yahoo! Is Google in Slow Motion Another lackluster quarter at Yahoo!. The company is also lowering its second-half guidance, looking for 11% top-line growth for the third quarter as well as for all of 2007. |
The Motley Fool
August 23, 2005
Rick Aristotle Munarriz |
It Takes an iVillage Yahoo! lands a major content distributor in its marketing battle against Google. |
InternetNews
March 11, 2008
Kenneth Corbin |
EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick. |
The Motley Fool
September 1, 2006
Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
The Motley Fool
August 25, 2010
Jijo Jacob |
Has Yahoo! Finally Found the Ideal Search Engine? Yahoo! and Microsoft team up against search giant Google. |
Search Engine Watch
May 12, 2008
David Szetela |
Google AdWords Editor a Great Tool for Content -- and for Yahoo/Microsoft! Time is money, and these two tips will free up many moneymaking hours for you. See how Google has created a tool that will increase ad revenue for itself, but for Yahoo and Microsoft as well. |
The Motley Fool
August 20, 2007
Rick Aristotle Munarriz |
Is Google Un-American? Google and American Airlines parent AMR get into a war of words. Keywords, that is. This may seem like little more than a passing story, but there are serious implications here for the search industry. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Profits Drop 37% Yahoo said its net profit fell 37.25 percent to $159 million in the third quarter and total operating expenses rose 32.61 percent. |
The Motley Fool
December 4, 2007
Ryan Fuhrmann |
Dueling Fools: Yahoo! Bull The bullish argument on Yahoo! is that it is starting to look like it will emerge from its slowdown. |
