| Similar Articles |
|---|
 |
The Motley Fool
December 16, 2009
Adrian Rush |
Cyber-Shaming 2, Customer Service 0 The power of the Web teaches Sears a valuable lesson.   |
InsideFlyer
October 2012 |
60 Seconds with Canadian musician Dave Carroll Canadian musician Dave Carroll composed a song about his experience with United after his $3,500 Taylor guitar was broken during a trip with the airline in 2008 and United refused to compensate him for damages. |
HBS Working Knowledge
November 29, 2010
Julia Hanna |
HBS Cases: United Breaks Guitars Harvard Business School marketing professor John Deighton and research associate Leora Kornfeld offers an object lesson in the dangers social media can bring for big, recognizable companies and their brands. |
Search Engine Watch
August 13, 2009
Sage Lewis |
Promotions Come in All Shapes, Sizes, and Colors We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness about a management issue on social media. |
The Motley Fool
December 1, 2010
Selena Maranjian |
Why Companies Shouldn't Listen to Customers Sometimes, giving customers exactly what they want won't help you. Many of the most successful and dominant companies boast great traditions of innovation. |
Search Engine Watch
February 14, 2011
Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
Entrepreneur
September 2007
Gwen Moran |
Lead the Way In the Information Age, customers want to hear you say more about your product and what it can do for them. |
