| Similar Articles |
|---|
 |
Search Engine Watch
September 16, 2009
Tim Ash |
Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable.   |
Search Engine Watch
November 11, 2009
Tim Ash |
How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members. |
Search Engine Watch
July 9, 2008
Tim Ash |
Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering. |
Search Engine Watch
October 28, 2009
Tim Ash |
The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. |
Search Engine Watch
August 6, 2008
Tim Ash |
How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough. |
Search Engine Watch
May 28, 2008
Tim Ash |
Testing Landing Pages with the Taguchi Method? Think Again! In statistical circles, it's a known fact that the Taguchi method is a bad fit for landing page testing. So why do so many marketers continue to use it to test landing pages? |
National Gardening
Kate Jerome |
Adding Color to Our Lives How to use color creatively in your garden to reflect who you are. |
Search Engine Watch
February 25, 2011
Ryan Woolley |
Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test. |
Search Engine Watch
December 16, 2010
Stephen Cobb |
The Truth About Conversion Rate Optimization: It's Not About You and Me! In the blizzard of advice about CRO, it's easy to lose sight of the fundamentals. One fundamental truth about optimization: it's not about what you like, it's about what works. |
PC Magazine
September 13, 2006 |
Word Text Is Not Black Change in text color may occur when you change the desktop theme. |
PC Magazine
May 4, 2004
Neil J. Rubenking |
Color Codes in Access Here's how to specify the shades of the rainbow in Access. |
AskMen.com
Sachin Bhola |
Color Coordination: Sachin On Fashion While there is something to say about sartorial trial and error, a lot of us guys would be much happier and better off if it was spelled out for us. Here's a simple color coordination guide. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Search Engine Watch
September 17, 2008
Tim Ash |
Landing Page Optimization -- Insource or Outsource? Part 2 Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. |
National Gardening
Charlie Nardozzi |
Soft Colors are Back Much like in the world of fashion and interior design, gardening color trends come and go. After the bold and dashing colors of the late 1990s, with the economic downturn and world crises, interest has shifted the last few years to more traditional darker, richer, colors. |
Search Engine Watch
January 21, 2009
Tim Ash |
Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. |
PC World
June 21, 2007
Roy Santos |
Fine-Tune Your High-Definition TV's Settings Use your set's own controls to improve the picture, or turn to special calibration software to do the job. |
PC Magazine
July 13, 2005
Neil J. Rubenking |
Custom Highlight Colors in Word I review detailed medical documents and like to highlight important sections with different colors. Is there a way to change the shades of the highlight colors in Word 2003? |
PC Magazine
October 14, 2003
M. David Stone |
New Phaser Delivers Stunning Speed A Xerox color laser once again impresses us with ease of use and output speed and quality. |
Search Engine Watch
December 24, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 4 Today, we'll look at the final three elements needed in a landing page optimization program: a programmer, a system administrator, and a quality assurance tester. |
| National Gardening |
Perennials: Designing with Color Even if a perennial bed doesn't turn out exactly like what you envisioned, chances are it's going to be attractive. |
PC Magazine
April 12, 2011
Jill Duffy |
Adobe Color Lava Photoshop users can now put their iPad to use as a palette to interactively blend colors as if they were paint and save them to swatches to use in Photoshop. Adobe Color Lava could be more responsive, but still it's a good companion to the leading digital art software package. |
Search Engine Watch
July 23, 2008
Tim Ash |
How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid? |
Search Engine Watch
August 5, 2008
Carrie Hill |
Increase Web Site Conversions with the Scientific Method It's so simple in description, but has unlimited potential. The scientific method can apply to any type of experiment, be it chemistry or Web site marketing. |
Search Engine Watch
February 3, 2011
Stephen Cobb |
Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that. |
PC Magazine
April 5, 2006 |
Insert Colored Symbols in Word Color code your symbols through simple macros. |
DailyCandy
October 1, 2004 |
What Color Is Your Horoscope? Here's the idea: Each month has a color, and every birthday "carries a numerological vibration that corresponds to a particular color." And the results are shockingly spot on. |
Macworld
February 2001
Scott Love |
Give Your FileMaker Database a New Face A Tabbed Interface Is Not Only Nice to Look At, but Easy to Use... |
AskMen.com
Eddie Chandler |
The Psychology Of Colors Ever wonder why advertisers, car designers and office decorators use certain shades and tones? Because there's a psychology behind colors, that's why. |
Fast Company
Rachel Gillett |
What Your Logo's Color Says About Your Company (Infographic) Research suggests that your logo's design -- and specifically its colors -- have more bearing on your customers' opinions than you might think. |
Search Engine Watch
December 18, 2008
David Szetela |
PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages. |
Metropolis
April 2007
Paul Makovsky |
The Color Forecast A foldout guide to the earthier, more natural colors you'll be seeing this year. |
The Motley Fool
May 5, 2004 |
Whole Life vs. Term Life Whole and term are the two main forms of life insurance you should understand. Buy the kind of insurance that makes the most sense for you. |
Search Engine Watch
September 2, 2009
Tim Ash |
Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. |
Search Engine Watch
December 10, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. |
Search Engine Watch
March 18, 2009
Tim Ash |
The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. |
| This Old House |
Making a House a Home Using Exterior Color You can update the color of your lived-in house and its accent details to refresh its style |
AskMen.com
Brandon Dyce |
5 Color Coordination Rules Does this tie match? What color shirt goes with these pants? These confusing, colorful questions burden every man, everywhere. |
Search Engine Watch
August 5, 2009
Tim Ash |
Lies, Damned Lies, and Statistics in Landing Page Optimization The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization. |
PC Magazine
July 13, 2005
M. David Stone |
Getting Your Color Right Nowadays, it doesn't take much work to get good color when you print. But a little extra effort can give you better, more consistent results. If you want something closer to perfection in your photos than what you get from sRGB, plenty of tools can help. |
Home Theater
August 2007
Geoffrey Morrison |
Samsung LN-T5265F LCD HDTV If you're anti-plasma, but still want some videophile qualities in your display, the LN-T5265F LCD HDTV is worth checking out. |
AskMen.com
Maggie Kalogeropoulos |
5 Fashion Misperceptions Debunking some of these fashion misperceptions can get the average man on the trendy road to becoming better-dressed. |
Search Engine Watch
November 26, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program. |
Home Theater
December 2003
Geoffrey Morrison |
Toshiba 46HX83 HD Monitor This TV is for those people who have a smaller room and want a bigger screen but can't afford the footprint of a huge rear-projection TV. It has accurate color reproduction, it can be extremely bright if you need it to be, and it has a decent black level. |
AskMen.com
August 24, 2001
Chris Rovny |
For Your Eyes Only Matching colors is essential for dressing with style. Don't worry though, you can learn how to match your summer colors and also discover what people will make of the colors you wear... |
