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U.S. Banker December 2008 Anthony Malakian	FirstBank Highlights Its Sec***ty It's not often a bank with $8 billion in deposits focuses an ad campaign on its online and mobile security features, but with its young clientele that's exactly what FirstBank is doing.
U.S. Banker August 2010 Bonnie McGeer	Saving Grace, Saving Savvy Conspicuous consumption is so 2007. FirstBank's campaign celebrates Americans new penny-pinching ways.
U.S. Banker February 2010 Matthew de Paula	Good for Business Understanding that they are only as healthy as the communities they serve, banks are using their marketing prowess to help clients sell everything from burgers to bikes.
U.S. Banker January 2011 Les Dinkin	Small-Business Banking Needs More Planning Small-business specialists are playing a growing role within the branch as institutions push to revitalize small-business banking in a tentative economy. But many banks still face challenges in making effective use of this expensive talent.