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Pharmaceutical Executive
May 1, 2006
Stephen Wray |
Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers.   |
Pharmaceutical Executive
July 3, 2007 |
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. |
Entrepreneur
December 2006
Kim T. Gordon |
Talk is Cheap... And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies. |
Pharmaceutical Executive
September 1, 2005
Lydia Worthington |
Alternative Media: Mouthing Off Word-of-mouth marketing provides insight into patients' attitudes on drugs and treatments. |
Pharmaceutical Executive
April 1, 2006
Diane West |
Media Spend Trends: Change the Channel Drug marketers still spend lots of money. But they aim at PhRMA loopholes. |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
Pharmaceutical Executive
May 1, 2009 |
Ad(Ventures) in Pharmaland Despite the downside in ad spend, an upside remains in the digital space that's wide open for exploration. |
Pharmaceutical Executive
September 1, 2006
Jeannette Park |
Directo to Consumer: No-Name Opportunity Marketers are using unbranded ads to get across the right messages. |
InternetNews
October 25, 2005
Tim Gray |
AIM's New-Look IM Campaign AOL packs a new look and features to lure the collegiate set to its IM service. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
Pharmaceutical Executive
May 1, 2007
Diane West |
Spend Trends 2007: Hang 10 Direct-to-Consumer Advertising Hits Its First Decade: Dr. Dot-Com... Digital Detailing... etc. |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
Inc.
December 2006
David H. Freedman |
What's Next: Blinded by the Buzz Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. |
CRM
December 2010
Juan Martinez |
No Longer The Text-Best Thing Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects |
Entrepreneur
May 2006
Kim T. Gordon |
Crunch Time Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap. |
CRM
July 18, 2013 |
Rio SEO Expands Social Remarketing Solution Online marketers can now engage brand influencers and their social 'look-alikes.' |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
BusinessWeek
February 4, 2010
Weintraub et al. |
Swine Flu: The Pandemic That Wasn't Swine flu is waning, but the lessons of H1N1 could come in handy during a more serious epidemic. |
Pharmaceutical Executive
October 1, 2006
Gary Norman |
Direct to Consumer: If These Walls Had Ears New research shows how DTC affects patients' conversations with physicians. |
Pharmaceutical Executive
July 30, 2007 |
Direct to Consumer: Creativity Through Understanding Creative consumer campaigns begin with a clear understanding of pharma rules and regulations. |
Chemistry World
March 17, 2011
Hepeng Jia |
International recognition helps Chinese vaccine industry Vaccines made in China will now be supplied through United Nations agencies to developing countries, after recognition from the World Health Organisation that China's State Food and Drug Administration has complied with international standards for vaccine regulation. |
Pharmaceutical Executive
July 10, 2014
Fitzpatrick & Mohan |
Vaccines: Fire in the Cold Chain It's only recently that vaccine producers experienced the commercial returns commensurate with vaccines: long record of positive public health performance. |
AFP eWire
August 12, 2015 |
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
Search Engine Watch
September 7, 2010
Eric Enge |
Social Media Marketing is a PR Function The potential for viral activity using social media is much greater than ever before, and it makes it easier to interact well with customers. Companies that do these things well will gain a significant competitive edge. |
Entrepreneur
February 2009
Nichole L. Torres |
How to Deal With a PR Disaster Especially at startup, negative PR can be bad. Find out how to handle it before it does any damage. |
Pharmaceutical Executive
September 1, 2010 |
Where Prescribing Oncologists Go for Their Information, and Why Marketers need to understand how informal influencers are beginning to replace traditional channels as the favored way for doctors to receive product information from drug manufacturers, and, in turn, how best to leverage peer influence in designing effective meetings and events. |
