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Outside
February 2007
Michael Roberts |
The Birdman Vs. the Flying Tomato How does a goofy-looking snowboarder become America's most coveted corporate pitchman? If you're Shaun White, you win Olympic gold, stick to your guns, and seek career advice from the king of crossover, Tony Hawk.   |
Outside
February 2006
Josh Dean |
Cool Millions If you can rip, you might be blue-chip. Just ask Steve Astephen, the superagent who's turning action-sports |
AskMen.com
Ken Galloway |
Fitness Interview: Shaun White No snowboarder is as decorated. No redhead is as nimble. |
Fast Company
Jillian Goodman |
This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money That you-are-there feeling, perhaps even more than the ephemeral nature of the pictures, is why Snapchat has broken through the glut of social and photo apps and established itself as second only to Facebook and Instagram. |
Inc.
March 2006
Josh Dean |
It Only Looks Easy He's the cool boss, the take-a-year-off-to-snowboard guy, the company owner who leads by doing only what he loves. But he's also an intense and talented businessman-which is the real story of why Jake Burton of Burton Snowboards utterly dominates a $400 million industry. |
Car and Driver
February 2004
Steve Spence |
Mr. Bad Ass Gets a TV Show Jesse James, kin to the real bad ass, emerges as a working-class hero. |
Outside
December 2005
Justin Nyberg |
Going Down in History A new documentary takes on the snowboarding revolution and launches one of its own |
Outside
January 2010
Alicia Carr |
Shaun White's Project X A short conversation with Shaun White, who discusses the halfpipe called Project X which was built just for him at Silverton Mountain. |
Fast Company
September 2006
Jennifer Reingold |
Burton Snowboards Burton Snowboards has an estimated market share of 30% to 35%, up 10 percentage points in five years. Burton has done that with overzealous attention to its customers. |
Outside
September 2008 |
Shaun White as Fashion Designer Shaun White, the snowboarder, skater, and now fashion designer (!), recently launched his new casual line with Target. |
| AskMen.com |
Oakley Enduro True to Oakley's sports background, the Enduro frames are a cool compromise of athletic practicality and street style. |
