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Shock Value Can a controversial ad get customers to notice your great offer? It worked for this company, which sells domain names at a rock-bottom price and offers free unlimited customer service.   |
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Outlook 2006: Communication Regarding blogs, CEOs are likely to find that they have two concerns: one, whether they need to launch a corporate blog to get their message out, and, two, what the blogosphere is saying about them. |
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Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
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The Motley Fool
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Fast Company
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Best Business Blogs: Women at Work BLOG: Found in the Footnotes... BLOG: Marketing at Microsoft... BLOG: Pause... BLOG: Decent Marketing... BLOG: Decent Marketing... BLOG: Misbehaving... |
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Salon.com
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When Advertising Pays For financial advisers, placing ads in print media isn't always a good idea. But if you must advertise, here's how. |
The Motley Fool
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Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
BusinessWeek
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What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
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Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
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Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
Knowledge@Wharton
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The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
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Bob Parsons, Founder and CEO, Go Daddy Go Daddy boss analyzes the future of DNS and ICANN and manages to throw in a proposal to end spam. |
