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HBS Working Knowledge
February 25, 2015
Julia Hanna |
Scholars and Students Unpack the Digital Business Revolution Harvard Business School's Digital Initiative, led by professors Marco Iansiti and Karim Lakhani, brings an interdisciplinary approach to studying how digital technology has transformed business and innovation.   |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
Fast Company
April 2012
Farhad Manjoo |
Looking Forward To A Post-IPO Facebook Future What's next for Facebook? Trying to make enough money to justify that $100 billion valuation. |
Search Engine Watch
June 10, 2010
Melissa Mackey |
Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how. |
HBS Working Knowledge
January 2, 2007
Sean Silverthorne |
Most Popular Articles of 2006 Open source, innovation, and networks were three business issues that busted out in research and reader popularity in 2006. Here's a recap of twenty-five most popular stories from last year. |
BusinessWeek
July 2, 2007
Robert D. Hof |
Back To The Future At Yahoo! With co-founder Jerry Yang at Yahoo's helm, morale may soar and turnover could plummet. But will profit make a comeback? |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
HBS Working Knowledge
June 16, 2014
Michael Blanding |
The Unfulfilled Promise of Educational Technology With 50 million public school students in America, technology holds much potential to transform schools, says John Jong-Hyun Kim. So why isn't it happening? |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
Wired
June 22, 2009
Fred Vogelstein |
Great Wall of Facebook: The Social Network's Plan to Dominate the Internet -- and Keep Google Out Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet -- its structure, design, and utility. |
HBS Working Knowledge
July 17, 2006
Sean Silverthorne |
Developing a Strategy for Digital Convergence The sudden arrival of digital convergence has turned the tech world upside down. What are the right bets to place? |
PC Magazine
September 1, 2009
Albanesius & Hachman |
Taking on Google Can Microsoft and Yahoo finally topple the search giant? |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
InternetNews
November 7, 2008
Susan Kuchinskas |
Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit. |
The Motley Fool
April 27, 2006
Stephen Ellis |
Is Facebook Worth $2 Billion? Social networking is hot, but not hot enough to justify a price tag this high. These companies need to sustain hearty growth if they're to maintain their current valuations. Buyer beware. |
InternetNews
July 7, 2004
Pamela Parker |
Marketing Drives Strong Second Quarter for Yahoo! Yahoo! saw growth in both search and brand advertising. |
InternetNews
June 21, 2007
Nicholas Carlson |
Yahoo Scores Rivals.com This week, Yahoo announced it bought Rivals.com, a network of over 150 sports sites dedicated to college and high school sports, primarily football and basketball. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
Fast Company
February 1, 2008
Jon Gertner |
Mad Scientist Can legendary Bell Labs -- and its struggling parent, Alcatel-Lucent -- be saved by a "crazy risk taker" who's betting that innovation can be captured in a mathematical formula? |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
HBS Working Knowledge
July 31, 2014
Sean Silverthorne |
A Scholarly Crowd Explores Crowdsourcing At the Open and User Innovation Workshop, several hundred researchers discussed their work on innovation contests, user-led product improvements, and the biases of crowds. |
HBS Working Knowledge
March 13, 2014
Dina Gerdeman |
Can We Get To Where We Need To Go? America's infrastructure woes and how to fix them were front and center at the recent summit, America on the Move: Transportation and Infrastructure for the 21st Century, led by Rosabeth Moss Kanter. |
HBS Working Knowledge
March 6, 2013
Carmen Nobel |
HBS Cases: Women MBAs at Harvard Business School Professor Boris Groysberg discusses his new case, "Women MBAs at Harvard Business School: 1962-2012," which delves into the experiences of the School's alumnae over the past 50 years. |
HBS Working Knowledge
October 28, 2009
Roger Thompson |
HBS Begins Teaching Consumer Finance Professor Peter Tufano talks about the course and his determination to make consumer finance a broadly accepted academic pursuit. |
HBS Working Knowledge
August 27, 2008
Garry Emmons |
Creating Leaders for Science-Based Businesses The unique challenges of managing and leading science-based businesses -- certain to be a driver of this century's new economy -- demand new management paradigms and new educational ones as well |
