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PC Magazine
June 20, 2007 |
How Web Ads Follow You How ads give you ads based on your Web surfing behavior.   |
Search Engine Watch
September 10, 2010
Dan Yomtobian |
Display Advertising Views Have 'Positive Impact' on Consumer Behavior Think beyond the click: remember the power of the view. Despite the difficulty of calculating ROI on view-through ads, they are an important and effective part of any online advertising campaign. |
Search Engine Watch
April 29, 2010
Jason Tabeling |
3 Reasons to Spend Money on Branded Terms Bidding on your own branded terms protects your ad space, guarantees placement in SERPs, and increases brand awareness. Here's how. |
InternetNews
March 11, 2009
David Needle |
Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads. |
InternetNews
October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
AFP eWire
July 6, 2004 |
U.S. Corporations Embracing Cause-Related Marketing A recent study has found that U.S. corporations are strongly committed to cause-related marketing, with many businesses planning to increase funding for these types of programs. |
AFP eWire
June 6, 2005 |
Americans Prefer Charities and Corporations to Work Together Nearly nine out of 10 Americans now believe that corporations and nonprofits should work together to raise awareness and funding for charitable causes. |
Fast Company
Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
Fast Company
Pavithra Mohan |
AdBlock Plus Defers To External Review Board To Choose "Acceptable Ads" Allowing an independent board to review and choose acceptable ads should make the playing field fairer for advertisers. |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
InternetNews
June 5, 2009
Michelle Megna |
Digg to Debut Ads Based on Your Vote Digg announces new advertising based on community votes. |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
The Motley Fool
February 2, 2005
Dave Marino-Nachison |
Scratching Only Makes It Worse Find a way to tune out advertisers, and they'll find a new way to tune you back in. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Fast Company
November 2013 |
New Research Says That Women Will Like Either Your Brand or Themselves--Not Both Don't make ads that are threatening to women. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews
September 30, 2010 |
Google Looks at the Future of Online Advertising Richer display ads will include social aspects, personalization and more. |
InternetNews
March 18, 2009
Michelle Megna |
Google Begins Behavioral Ads on Hosted News Google is extending its contextual ads to its hosted news pages and signed on eight European news agencies as participants in its efforts to bolster revenues earned from Google News. |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
InternetNews
August 4, 2009 |
Amazon's Patents Point to Kindle E-Book Ads Ads in Kindle e-books bring with them a host of issues that will impact publishers, authors, readers, marketers and device makers. |
Entrepreneur
April 2008 |
Cool Tool There's an alternative for entrepreneurs who don't want to make their own video or pay an outside firm to do so. |
