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Search Engine Watch November 4, 2008 Aaron Shear |
Maintaining Your Company's Image in the SERPs Is your company the victim of bad press, or a concerted campaign to push your site down in the SERPs? By building alternative media types, and linking to compelling content about your company on other sites, you can often clear up the majority of the unwanted press. |
InternetNews November 4, 2005 Brian Livingston |
'Googlewashing' Makes Your Site Invisible A growing number of content-based businesses face a serious new threat to their publishing rights and search rankings. |
Search Engine Watch December 7, 2003 Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Search Engine Watch September 30, 2008 Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? |
Search Engine Watch June 29, 2009 Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
Salon.com August 29, 2002 Farhad Manjoo |
Meet Mr. Anti-Google A crusading webmaster says the popular search engine's page-ranking algorithm is "undemocratic." |
Search Engine Watch August 9, 2010 Ray Comstock |
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance. |
Search Engine Watch February 2, 2009 Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? |
Search Engine Watch May 9, 2011 Guillaume Bouchard |
6 Ways to Socialize Your SEO & Content Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. |
Search Engine Watch November 11, 2008 Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. |
Search Engine Watch May 11, 2004 Danny Sullivan |
Google Launches Official Google Blog, Not Blog Search Google has launched its own official blog, promising much insight about the company though not yet delivering much. The company also says it has no news about long-discussed plans to offer blog or web feed searching at Google. |
The Motley Fool August 27, 2008 Tim Beyers |
A More Personable Google Google is testing user input on search results. See something you don't like? Delete it. Or move it lower in the algorithm rankings. Or comment on the uselessness of the link. |
The Motley Fool October 9, 2007 Matt Koppenheffer |
Quick Take: The Google Hammer Google has shown that search is big business, and No. 2 Yahoo!, along with Microsoft and IAC/InterActiveCorp, want a bigger piece of that pie. |
InternetNews February 8, 2006 David Miller |
Google's Search Engine Smack Down BMW Germany is back after Google removed it from its search engine results. |
Search Engine Watch January 19, 2009 William Flaiz |
Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. |
Search Engine Watch September 3, 2002 Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |
InternetNews January 24, 2006 David Miller |
A More Personal Side to Google News Google News adds two new customization options to its online news aggregator. |
The Motley Fool September 16, 2005 Tom Taulli |
Google Goes in Search of Blogs Blog search is Google's latest feature in its race to stay on top. But, for the most part, don't expect it to have an immediate impact on the bottom line. |
Search Engine Watch June 10, 2008 Mark Jackson |
SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis. |
Search Engine Watch September 14, 2005 Chris Sherman |
Google Launches Industrial Strength Blog Search Google has introduced its long awaited blog search service, becoming the first major search engine to offer full-blown blog and feed search capabilities. |
Search Engine Watch February 17, 2009 Carrie Hill |
Marketing your SMB with Time & Elbow Grease, Part 1 This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments - aside from the time and effort it takes to research and implement these changes. |
Search Engine Watch July 8, 2008 Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Search Engine Watch February 21, 2011 Andrew Girdwood |
14 Tips for Making the Most of Feeds Seven tips for using feeds from other sites to ensure you're among the first writing about a topic, and seven tips for using your own site's feeds to grow and keep your audience. |
Search Engine Watch April 2, 2003 Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
Search Engine Watch August 1, 2008 Frank Watson |
Look Out PageRank, There's a New Algorithm in Town Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it? |
Search Engine Watch July 6, 2010 Adam Audette |
Crawl, Index, Rank, Repeat: A Tactical SEO Framework (Part 3) A framework for SEO strategy that captures the three primary elements of search engine optimization. The final installment of a three-part series. |
Search Engine Watch December 7, 2003 Danny Sullivan |
What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them. |
Entrepreneur February 2006 Catherine Seda |
Feeding Frenzy Want to make sure your marketing message doesn't end up in your customers' Spam folders? Get the word out with an RSS feed. |
PC World September 25, 2002 Linda Rosencrance |
Google Search Leads to Gates of 'Hell' A devilish phrase typed into the search engine reaps Microsoft's Web site as top result. |
Search Engine Watch July 31, 2008 Sage Lewis |
Link Building: Understand Where You Are To Know Where You're Going In link building, if you don't know where you're going, you'll probably end up someplace else. |
Search Engine Watch December 17, 2010 Frank Watson |
Search is Search, Social is Social: Treat Them Separate SEOs should keep doing the normal things to improve rankings in the SERPs. Tweets and Likes may generate some traffic, but these "social signals" won't magically help your site rise in Google or Bing's organic results. |
Search Engine Watch November 4, 2002 Danny Sullivan |
Google Sued Over PageRank Decrease Google finds itself now being sued by a site owner who saw a decrease in the PageRank score reported to those who use the Google Toolbar. |
Search Engine Watch April 25, 2004 Danny Sullivan |
Google In Controversy Over Top-Ranking For Anti-Jewish Site Google has added a disclaimer to the search results that come up in a response for a search on jew, to counter complaints about an anti-Jewish site that until recently ranked number one. |
Search Engine Watch June 3, 2003 Danny Sullivan |
Coping With GDS, The Google Dance Syndrome On a roughly monthly basis, Google updates its index of web pages and introduces new tweaks and changes to how its ranking algorithm works. For some, the changeover period that's come to be known as the "Google Dance" may reveal what seems like dramatic changes in Google. |
InternetNews January 12, 2007 Nicholas Carlson |
Google PageRanks MLK Mistake Google searches on Martin Luther King, Jr., give you a little more than you might have bargained for. What can you do about it? |
Search Engine Watch March 18, 2002 Danny Sullivan |
Google Bombs Aren't So Scary It sounds frightening. Google Bombs are now going off, where web sites are influencing Google's search results by controlling where they link to and what they say in their links... |
Search Engine Watch April 2, 2003 Danny Sullivan |
RSS: Your Gateway To News & Blog Content A look at how content from blogs, news sites and other sources is distributed via RSS feeds. These feeds can be a great way for anyone to receive customized news information. |
Entrepreneur September 2005 Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Search Engine Watch February 13, 2009 Frank Watson |
Should Google Buy Twitter? If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. |
Search Engine Watch August 3, 2005 Marcela De Vivo |
Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. |
Search Engine Watch May 18, 2010 Eric Enge |
SEO Link Building is Just Like Business Development Today's link building has become a cross between old-fashioned public relations and business development. Let's examine some of the modern methods of building links. |
Search Engine Watch February 14, 2011 Greg Jarboe |
How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? In addition to telling a story that is worth retelling, here's how you can take advantage of YouTube features that enable viewers to share videos via social media and also spread the word to influential bloggers. |
InternetNews May 6, 2005 Sean Michael Kerner |
Tips From the Search Crowd You want to make sure the search engines find your site and rank it well? Follow some basic rules of the information highway, search experts say. |
Search Engine Watch January 6, 2009 Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. |
InternetNews May 13, 2004 Sean Michael Kerner |
Search Engines: What's the Difference? Yahoo! Google and Ask Jeeves go toe-to-toe in frank discussion of which technology yields the best results. |
Search Engine Watch March 19, 2004 Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Why Would Anyone Bid $5.00 Per Click - Search Engines and AdSense - Geo-Targeting Content - Search Engine Optimization Implications? - Google Shows a Map to Your House - Google Tweaks Local Search Out of the Labs - What Does Traffic Estimator Include? Indexing Pages in Hebrew - Yahoo, What Gives? How Do You Tell If You're Penalized? |
InternetNews February 13, 2007 Ed Sutherland |
Google Ordered to Pay Up in Belgium A Belgian court today reportedly sided with European newspaper publishers, ruling Internet search giant Google must pay fines for violating that country's copyright laws. |
Search Engine Watch July 1, 2003 Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
Search Engine Watch September 13, 2010 Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Fast Company November 2003 Carleen Hawn |
Schmoozing with the Enemy How does Google deal with folks who try to trick its search engine? By throwing them a party, of course. |