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Fast Company
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American Cancer Society Marks 36th Great American Smokeout Antismoking campaigns have replaced flirtation with fear.   |
Search Engine Watch
January 4, 2011
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How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
| AskMen.com |
Man-On-Man Billboard Hits NYC A racy Calvin Klein billboard is raising even New Yorkers' jaded eyebrows, with some passers-by saying the clothing maker crossed the line with its sexy advertisement. |
Fast Company
November 22, 2011 |
The Birth Of An Idea: Ads To Rebrand Girls Fast Company asked several of the most creative ad agencies in the world to re-brand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S. |
Search Engine Watch
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Google AdWords Placement Targeting Campaign Tips A step-by-step guide for advertisers on how to set up placement targeted campaigns. |
Search Engine Watch
January 21, 2011
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Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
Search Engine Watch
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Melissa Mackey |
Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
AFP eWire
August 12, 2015 |
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
The Motley Fool
December 8, 2004
W.D. Crotty |
IBM's Win-Win in Exiting PCs IBM is exiting the PC business to China's Lenovo, but it -- along with some PC competitors -- should benefit. |
Search Engine Watch
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The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
CRM
October 20, 2010
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5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? |
InternetNews
December 9, 2004
Jim Wagner |
A Look Back at the IBM PC Big Blue's first commercial success in PCs redefined the workplace, and the world, 23 years ago. |
The Motley Fool
April 30, 2007
Timothy M. Otte |
Colgate's Margins Gleam Colgate-Palmolive's first-quarter earnings rise on ad campaigns. Consumer-products companies fly under the radar for a lot of smart investors, but they are cash flow machines. |
The Motley Fool
April 15, 2005
Rick Aristotle Munarriz |
IBM Sings the Blue IBM fails to live up to expectations during its seasonally quiet first-quarter showing. Investors have been patient for an excruciatingly long time. Results need to happen sooner rather than later for IBM. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
AFP eWire
March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. |
AskMen.com
June 23, 2013
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Calvin Klein Men's Spring/Summer 2014 Show Calvin Klein may be best known for its jeans, ubiquitous underwear and controversial ads, but Italo Zucchelli, the men's creative director at Calvin Klein Collection, has challenged this with his designs. |
