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BusinessWeek
August 9, 2004
Katie DeWitt |
NBC's Marathon Of Coverage Spread over seven channels, the network will offer more programming than the past five summer Olympics combined. And for the first time, all 28 Olympic sports will air on TV. Will viewers have the stamina to stay tuned for more than 1,200 hours of Games?   |
Sports Central
February 17, 2006
Diane M. Grassi |
Winter Olympics TV Coverage Far From Golden Sports fans are not averse to watching Winter Olympics coverage, but trying to figure out NBC's television schedule has become a sport of Olympic proportions unto itself. |
BusinessWeek
August 9, 2004 |
Going for Network Gold in Athens NBC Universal Networks Group President Randy Falco explains why he's confident that the expanded Olympic coverage is a worthwhile investment. |
InternetNews
September 5, 2008
David Needle |
NBC's Web Olympics Coverage a Record Breaker Sports fans had a long menu of choices when it came to keeping up with the Olympics online, including using their mobile phones. |
Sports Central
August 14, 2012
Brad Oremland |
Thumbs Down For Olympic Coverage I mentioned last week that I didn't get into the Summer Olympics as much as usual this year. Much of the reason, I'm afraid, was NBC's television coverage of the London Games. |
InternetNews
March 16, 2009
Kenneth Corbin |
March Madness Takes to the Web As tournament buzz builds on the Web, warnings caution that live streaming games could overwhelm corporate IT networks. |
Sports Illustrated
September 26, 2000
John Walters |
Making sense of NBC's tumbling Olympic ratings Question: Could NBC's ratings for the Olympics be any worse? Answer: Only if Dennis Miller were added to the broadcast team... |
Sports Central
March 13, 2010
Vito Curcuru |
Five Ways NHL Can Capitalize on Olympics Here are five ways for the NHL to capitalize on the Olympics and to justify staying in the Olympics. |
Sports Central
September 1, 2004
Diane M. Grassi |
Olympics Coverage Fails U.S. Women's Teams Now that the 2004 Summer Olympic Games have come to a close, it might be the right time to evaluate the television coverage and the accessibility to view the sports U.S. fans most coveted during the Games. |
The Motley Fool
February 12, 2010
Eric Bleeker |
NBC's Winter Olympics Nightmare Will the peacock's loss on the Vancouver Games be Disney or News Corp.'s gain? |
Sports Central
April 27, 2010
Ross Lancaster |
Why 68 is Great College basketball fans should be pleased and even optimistic that a 68-team tournament can produce fantastic tournaments. |
Fast Company
Chris Gayomali |
The Death Of The Spoiler Alert? What we are likely witnessing is a tectonic shift in the way media companies cover global events like the Olympics. Between television, the web, and mobile, there are now more platforms than ever to reach viewer eyeballs. |
HBS Working Knowledge
March 6, 2006
James Aisner |
Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
The Motley Fool
August 30, 2004
Phil Wohl |
Olympics: No Ad Bonanza The showcase for the world's athletes doesn't produce marquee names for advertisers. |
Insurance & Technology
August 7, 2008
Katherine Burger |
Beijing Olympics Offer Business Lessons for Insurance industry Politics, history and nature keep getting in the way. For better or for worse, the insurance industry surely can relate. |
Fast Company
June 2008
Lucas Conley |
Audiobrain Meets NBC: Creating Music for the Beijing Olympics How Audrey Arbeeny and Michael Sweet are using sound to help NBC orchestrate its Olympic coverage into narrative storytelling. |
InternetNews
March 22, 2010 |
March Madness: How IT Can Cope What's really at stake in terms of lost productivity, and ways a company can look at minimizing the damage - or even figuring out a way to embrace March Madness so that it doesn't suck up everyone else's bandwidth. |
InternetNews
February 10, 2006
Susan Kuchinskas |
NBC's Digital Olympics NBC partners with Google, Intel, Sun, Lenovo and Apple to provide Olympic coverage to an audience beyond the TV-viewing public. |
The Motley Fool
August 13, 2004
Rick Aristotle Munarriz |
Olympic Malaise With the Olympics kicking off two weeks of heated global competition, I'm left asking some obvious questions. Will General Electric achieve a decent return on the $793 million it is paying for exclusive stateside broadcasting rights? |
Sports Central
February 18, 2006
Greg Wyshynski |
Who Owns the Olympics? By keeping a death-grip on what should be public-domain content, NBC Sports has placed a shroud of anonymity over the Olympics in Turin. |
IEEE Spectrum
July 2012
Ariel Bleicher |
The On-Demand Olympics Engineers gear up for history's largest broadcasting operation |
CFO
October 1, 2007
Wu Chen |
View from China: What Price Glory? The Beijing Summer Olympics will undoubtedly be a success -- but at what cost? |
Search Engine Watch
August 21, 2008
Erik Qualman |
NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed It's understandable that an older-school company like NBC may get some things wrong, and rely on old metrics to judge success. But Google didn't exactly turn in a world-record performance for the Olympics either. |
Sports Illustrated
September 25, 2000
John Walters |
All about Bob Fun and Games for Costas as Olympics enters Week 2... |
Sports Illustrated
August 16, 2000
Frank Deford |
Sydney Olympics must overcome The Sydney Olympics are a month away, so let's look at the problems they face in attracting their usual high degree of interest in the United States. |
PC Magazine
November 30, 2004
Matthew D. Sarrel |
Athens 2004 The summer Olympics are over, but you can relive them in this comprehensive, officially licensed PS2 game. |
InternetNews
December 3, 2009
Kenneth Corbin |
Consumer Groups Cry Foul on Comcast's NBC Play Cable and media titans agree on terms in blockbuster merger, but will face a long road in securing approval. |
Sports Central
September 15, 2004
Alan Rubenstein |
USA Juniors Save Face With all eyes on the senior men's national team in the Olympics this summer, the under 21 men's national team won the tournament of the America's in Halifax, Nova Scotia in August. |
Sports Illustrated
July 17, 2001
Brian Cazeneuve |
Russian Roulette Who hit it big and who busted at last week's momentous Olympic summit... |
HBS Working Knowledge
February 5, 2014
Michael Blanding |
Can Putin Score Olympic Gold? With billions of dollars on the line at this year's troubled Winter Olympics, Stephen Greyser breaks down what's at stake for the brands of NBC, key corporate sponsors, Russia -- and Vladimir Putin. |
The Motley Fool
September 28, 2010
Travis Hoium |
Comcast Makes Its Move at NBC Jeff Zucker's reign of NBC Universal will come to an end when Comcast takes over. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: GE's $500 Million Springboard Profile on: Dan Henson, who manages GE's sponsorship of the 2008 Olympic Games in Beijing, overseeing approximately 150 different projects, from preparing power systems for the Games to lighting the Water Cube, the Olympic swimming center. |
BusinessWeek
August 9, 2004 |
Beijing Is Worried About Hong Kong Poll Nervous about losing control of Hong Kong's Legislative Council in elections scheduled for Sept. 12, Beijing representatives in Hong Kong are urging less popular pro-government candidates to quit in favor of more popular ones. |
