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AFP eWire
November 27, 2007 |
The Key to Fundraising: Retaining Donors through Communication As research shows that charities lose significant amounts of funding by not retaining donors, a new book by Tom Ahern and Simone Joyaux, discusses keeping donors through communications and stewardship.   |
AFP eWire
January 29, 2013 |
Show a Little Donor - Love in Your Case for Support Tom Ahern is considered one of the world's top authorities on donor communications and is the author of four well-received books on the topic. Through all of his experiences he has come to one main conclusion: It's all about being donor-centric in your case for support! |
AFP eWire
February 12, 2007
Kathleen Brennan |
Before Putting Pen to Paper, Understand Your Donors An interview with the Tom Ahern, author of the just released book, How to Write Fundraising Materials that Raise More Money: The Art, the Science, the Secrets. |
AFP eWire
February 18, 2014 |
Major Gifts for Small Shops: The Major Gifts Challenge Amy Eisenstein has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail, and planned gift solicitation. |
AFP eWire
March 11, 2015
Michael J. Rosen |
Tom Ahern: 3 Questions Your Case for Support Must Answer "Fabulous Case! Building One," will reveal the secrets for creating a powerful document that can actually help you raise more money. |
AFP eWire
October 22, 2014
Erik J. Daubert |
Get FIT and Improve Your Fundraising: The FEP's Fundraising Fitness Test Both the Fundraising Effectiveness Project and the Growth in Giving Initiative contain great secrets and insights into the issue of donor retention. |
AFP eWire
October 26, 2010 |
Essential Elements of a Fundraising Letter Five tips for crafting a successful fundraising letter. |
AFP eWire
January 17, 2006 |
Covering the Basics: A Direct Mail Primer Here are tips that can help you maximize your return when fundraising and marketing. |
AFP eWire
November 13, 2011 |
Study Shows Online Giving Has Become Popular Among Donors 60 or Older Online giving has become a viable option for donors who are 60 years of age or older, according to a recent online study. |
AFP eWire
May 3, 2011 |
Fundraisers Reveal Most Anxious Moments Fundraisers say trying to get nonprofit board members involved in fundraising and making a call to a prospective new donor are two of the most challenging and anxious moments in their jobs, according to an informal online poll by the Association of Fundraising Professionals |
AFP eWire
June 19, 2013 |
Ten Things You Might Have Missed (June 19, 2013) Crown Point students get an education in charitable giving... 5 Causes of Sloppy Fundraising... Tips for Getting More Appointments with Potential Donors... |
AFP eWire
May 10, 2011 |
More People Donating Online, Say Fundraising Costs a Key Concern A new study shows that more donors from every age group are going online to make a donation, and they are increasingly sensitive to over-solicitation and fundraising costs. |
AFP eWire
June 23, 2008 |
Best of Both Worlds: Tips for Online-Offline Marketing Integration -- breaking down the silos between fundraising channels and leveraging the strengths of each -- is the key to future success, according to the new book People to People Fundraising: Social Networking and Web 2.0 for Charities. |
AFP eWire
June 25, 2013 |
Ten Things You Might Have Missed (June 25, 2013) Major gift bootcamp: paying your dues... 15 Things You Absolutely Must Know About Major Gifts... 3 ways to stand out to your donors... |
AFP eWire
July 13, 2010 |
Tackling the Problem of Asking Too Often Don't ask your donors to give more when they're not yet sure their previous donations have done any good. |
AFP eWire
November 25, 2015 |
AFP Top Ten (Week of November 25, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed! Can You Create a Culture of Increased Giving?... The Seven Biggest Mistakes in Handling Donor Data... It's Shameful to Shame a Major Donor... |
AFP eWire
July 14, 2008 |
In Weak Economy Loyalty is Stable Currency Fundraising revenues and donor counts are both down for the first quarter of 2008 compared to the same time last year, according to a new report. |
AFP eWire
August 30, 2011 |
Nonprofits Retained More Donors in 2010, Report Shows Nonprofit organizations in the U.S. were better at retaining donors and shored up their net losses in donations in 2010, according to the latest report of the Fundraising Effectiveness Project. |
AFP eWire
September 16, 2015 |
AFP Top Ten (Week of September 16, 2015): Fundraising Ideas, Stories & Perspectives You May Have Missed! Fundraising Tools to Help You Prepare for End-of-the-Year Campaigns... How to raise less money than you did last year... Two Ways You Can Put Your Donors at the Center of Your Fundraising Program... |
AFP eWire
December 18, 2013 |
Top Ten: 7 Tips for Nonprofits to Avoid Social Media Burnout in 2014 Donors: What `No' Means for Fundraisers... Donors: 7 Things You Need to Know About 2013 Online Donors... Fundraising Strategy/Approach: Oxfam Canada's `Threads of Change' Campaign... |
AFP eWire
October 1, 2015 |
New Report: Less Than Half of Donors Give Again to Organizations That They Supported in the Previous Year Just 43 percent of donors who gave to participating survey organizations in 2013 gave to those same organizations in 2014. |
AFP eWire
May 20, 2014 |
Donor Retention -- The Talk of The Town Some of you may be thinking, "Retention? Enough Already!" The truth is - it's important, it's a hot topic and it's not going anywhere. |
AFP eWire
October 10, 2008 |
A Survival Kit for Fundraising in a Bad Economy A tumultuous economy can present unique challenges for nonprofit fundraising. Here are some resources that offer advice for fundraisers in tough economic times. |
AFP eWire
April 23, 2007 |
Focus on Donor Retention, Not Acquisition A new study shows that while charities are effective in attracting new donors, improvements in donor retention could affect their fundraising revenue dramatically. |
AFP eWire
February 15, 2011 |
Putting the Fun into Your Annual Fund Here's how to have a fresh, fun and creative annual giving program. |
AFP eWire
October 13, 2014 |
Top Ten (Week of October 13, 2014): Moving a First-Time Donor to a Major Donor 7 Fundamental Principles of Major Capital Campaigns... Who Would You Rather Ask for a Gift: a Woman or a Man?... Move a First-Time Donor to a Major Donor... |
AFP eWire
January 15, 2014 |
Top Ten (Week of January 13, 2014): One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 Volunteer Management: What do you talk about at your board meetings?... Fundraising Strategy/Approach: Philanthropy Trends to Take Advantage of in 2014... Donors: 5 rules for thanking donors... |
AFP eWire
January 12, 2009 |
Written Appeals: Imaginative Ways to Ask Donors to Give More Caught in a rut with how you make the "ask" in your appeal letters? Want to encourage annual fund donors to give more? Here are some effective strategies. |
AFP eWire
October 20, 2014 |
Top Ten (Week of October 20, 2014): Influencing Donors' Gut Reactions to Solicitations Is Your Annual Report Brilliant, or Boring?... New Fundraising Study Provides Data on Impact of Technology... Helping Board Members Become More Effective at Fundraising... |
AFP eWire
February 9, 2009 |
Donor Recognition: Thinking Like a Donor The value of recognizing your donors goes far beyond showing appreciation for a gift. Recognition can motivate donors to be strong and lasting supporters of your organization. |
AFP eWire
February 25, 2015
Michael J. Rosen |
Building Donor Loyalty at the AFP International Fundraising Conference Over the past few months, the issue of high nonprofit Donor Attrition rates has received increasing attention. |
AFP eWire
October 5, 2010 |
Fundraising 101: Growing Donor Passion Harnessing a donor's passion is key to ensuring a lasting and fruitful relationship. Here are some good tips on cultivating major donors for your annual campaign from fundraising veteran Erik J. Daubert |
AFP eWire
September 29, 2014 |
Top Ten (Week of September 29, 2014): How to Handle List Removal Requests 6 Ideas for Dealing with "Take Me Off Your List" Requests... Millennial Givers and a Movement Approach to Giving... The No. 1 Fundraising Skill Your Board Members Need to Master... |
AFP eWire
August 17, 2010 |
Plugging the Leaks: Losses Now Outpacing Gains in Latest FEP Study Are you missing out on increased income growth year to year because of donors who are falling through the cracks? |
AFP eWire
September 7, 2010 |
Focus on Impact, Not Transactions, for Better Donation Pages A well-crafted page will help seal the deal; one that focuses solely on the transaction will be transparent and uninspiring. |
AFP eWire
November 27, 2012 |
Ten Things You Might Have Missed (November 27, 2012) Donor Stewardship:10 More Ways to Show Donors Your Gratitude... Young Supporters: 5 Things Charities Do That Turn Off Young Donors Like Me... Donor Cultivation: Isn't it Better to Give and Receive?... |
AFP eWire
September 2, 2008 |
Why You're Fundraising: The Case for Support With thousands of charities to choose from in any community, why should a donor give to your cause? It all comes down to the case for support. |
AFP eWire
April 30, 2014 |
Top Ten (Week of April 30, 2014): Has the Word 'Impact' Lost Its Impact? How to Predict the Success of a Nonprofit Program Before It Starts... How to Get People Excited About Your Nonprofit's Next Fundraising Campaign... Has the Word `Impact' Lost Its Impact?... |
AFP eWire
May 20, 2013
Sandy Rees |
Creating a Fundraising Plan A good fundraising plan is a roadmap to success and shows you how to allocate your precious resources of time and money. It keeps you out of crisis mode and helps you control the flow of work in your office. |
AFP eWire
March 25, 2015 |
Bernard Ross Reveals the Next Big Thing in Fundraising! To understand what your donors are thinking, you first need to understand how they think. |
AFP eWire
November 6, 2013
Paul Nazareth |
Good Fundraisers Are Invisible? The best fundraisers I know are almost invisible because they have elevated the connection with the donor beyond themselves to connect with the charity's brand. |
AFP eWire
April 21, 2009
Dave Sternberg |
Engaging Your Board in Sustainable Fundraising "We've told them what they need to do!" you say. "We've even brought in outside speakers. So, why aren't they doing it?" |
AFP eWire
December 17, 2014 |
Charitable Giving, Donor Retention Levels Increasing, Reaching Near Pre-Recession Levels For the fourth consecutive year, charitable organizations across the U.S. saw growth in both the level of funds they raised, as well as how well they retained donors from year to year. |
AFP eWire
October 16, 2012 |
Charities' Fundraising Improves Slightly, But Still Not Retaining Donors While fundraising levels are improving slightly, charities continue to lose more donors than they gain and have a long way to go to recover from the impact of the 2007-9 recession. |
AFP eWire
August 18, 2008 |
Donor Retention Trumps Acquisition, Study Notes The Fundraising Effectiveness Project finds a steady trend in the amount of donors and donations lost for every new donor and donation gained. |
| AFP eWire |
Charities Raising More Money, But Still Losing Donors For the first time in five years, charity respondents to the annual Fundraising Effectiveness Project survey saw positive gains in giving, but still continued to lose donors faster than they gained them. |
AFP eWire
January 12, 2009 |
Direct Response: Ways to Cut Costs, Not Returns Looking to tune up your direct mail campaign and trim some excess costs? Before you start loosening screws and removing parts, read this advice from a veteran direct response expert. |
AFP eWire
February 8, 2011 |
The Think-Big Board Being a small nonprofit does not mean that you have to think small in terms of your fundraising. |
AFP eWire
January 15, 2014 |
AFP International Conference Education Session Sneak Peak: Journey Deeper Inside the Donor's Brain At the 2013 AFP International Conference on Fundraising, we lead session attendees through a Journey Inside the Donor's Brain where we explored some of the science and research surrounding how people think and reach decisions. |
AFP eWire
June 21, 2011 |
We Need a Hero: Writing Donor-Centered Email Appeals There is a lot of emphasis these days on numbers and statistics when showing donors the good things that your organization does. When you are writing the first line of an email, however, you need to be a storyteller, not a statistician. |
