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Search Engine Watch
November 18, 2008
Mark Jackson |
The Future of Google's Search Personalization 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business.   |
Search Engine Watch
September 30, 2008
Mark Jackson |
Tin Foil Hat? I Have Mine On When Google advises against URL rewriting in their Webmaster Central blog, is there an ulterior motive? |
Search Engine Watch
July 29, 2008
Aaron Shear |
When's an Outage More than Just an Outage? In SEO for major sites, one of the most overlooked factors is uptime. How does an outage impact your SEO efforts? |
Search Engine Watch
October 4, 2010
Ray "Catfish" Comstock |
The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance. |
Search Engine Watch
June 17, 2008
Aaron Shear |
SEO Issues with Global Expansion When a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas -- often resulting in lost business. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Search Engine Watch
August 9, 2010
Ray Comstock |
The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance. |
Search Engine Watch
December 23, 2008
Carrie Hill |
The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site. |
Search Engine Watch
July 8, 2009
Carrie Hill |
Are 5 Sites Better than One? What's better, having one big site covering five niche topics, or five niche sites that somewhat compete against each other? Having multiple sites is not a bad thing, if you've set them up correctly. |
Search Engine Watch
January 13, 2009
Mark Jackson |
Should Your SEO Strategy Target the Head or the Long Tail? If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. |
InternetNews
November 4, 2005
Brian Livingston |
'Googlewashing' Makes Your Site Invisible A growing number of content-based businesses face a serious new threat to their publishing rights and search rankings. |
Search Engine Watch
November 17, 2008
Frank Watson |
Creating Simple, Yet Impressive Charts A graph can illustrate the results of your SEO efforts in ways that numbers just can't. |
Search Engine Watch
June 6, 2008
William Flaiz |
Keywords Without Ego While search positions give project managers a nice, clean number to report to their CEO, there's more to SEO than just ranking for ego terms. |
Search Engine Watch
August 30, 2010
John Greer |
SEO, Meet Server. Server, Meet SEO. Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects. |
Search Engine Watch
February 18, 2011
Rob Chant |
Why SEOs Shouldn't Fixate on Keyword Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts. |
Search Engine Watch
May 24, 2010
Josh McCoy |
Breaking the Single Keyword Obsession in SEO Campaigns Structuring a site to be SEO-friendly, as well as reinforcing a keyword theme in your content strategy that greatly expands the broad term desired, should result in great rankings for competitive terms. |
Search Engine Watch
August 26, 2008
Mark Jackson |
SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content. |
Search Engine Watch
April 28, 2004
Chris Sherman |
Exploring Search Engine Overlap A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms. |
Search Engine Watch
November 4, 2008
Mark Jackson |
SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things. |
Search Engine Watch
November 11, 2008
Carrie Hill |
Six Things You Might Be Doing Wrong (And How to Fix Them)! When you look at what is and isn't working for a small business Web site, you'll find that the most frequent issues fall within six categories. Some are flaws in site architecture, while others are the result of poor planning or marketing discipline. All are fixable, if you know what to look for. |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Search Engine Watch
December 15, 2008
Ron Jones |
Keyword Discovery 101, Part 2 Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list. We'll also look at some of the keyword tools on the Internet, some of which might help you with this process. |
Inc.
March 1, 2008 |
A Host of Options Keeping your website online can cost anywhere from $4 to more than $1,000 a month. So which plan is right for your company? Here's a guide to Web hosting. |
Search Engine Watch
March 17, 2009
Mark Jackson |
Setting Expectations for Search Engine Optimization How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts. |
Search Engine Watch
January 19, 2009
William Flaiz |
Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. |
Search Engine Watch
June 10, 2008
Mark Jackson |
SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis. |
Search Engine Watch
April 20, 2009
Ron Jones |
SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts. |
Search Engine Watch
November 11, 2008
Mark Jackson |
Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well. |
Search Engine Watch
June 12, 2009
Chris Boggs |
How Long Should It Take for SEO to Show Results? How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. |
Search Engine Watch
October 13, 2009
Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts. |
Search Engine Watch
January 27, 2009
Mark Jackson |
SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. |
Entrepreneur
July 2010
Mikal E. Belicove |
The Best Blog Spot Creating a business blog may be a simple part of your online strategy, but how and where to host it? |
Search Engine Watch
November 25, 2008
Mark Jackson |
Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target. |
Search Engine Watch
February 16, 2011
Gareth Owen |
SEO and PPC: A Love-Hate Relationship Three big trends are changing how we attribute value in SEO. We are increasingly turning to tactics that were previously considered to be the realm of paid search professionals to meet client expectations. |
Search Engine Watch
January 6, 2009
Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. |
Search Engine Watch
April 18, 2011
Josh McCoy |
Analytical Measurement & SEO: Ignorance Isn't Bliss Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Search Engine Watch
October 1, 2010
Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. |
Search Engine Watch
July 12, 2010
Ray Comstock |
The Challenges of Measuring SEO Success, Part 1 Some of the most common challenges of reporting on SEO performance, plus solutions. First of a three-part series. |
Search Engine Watch
February 23, 2006
Chris Sherman |
Google Introduces Web Page Creator Want to create your own web page, but don't know how to begin? The new Google Page Creator is a simple, free tool that allows you to publish to the web with ease. |
Search Engine Watch
April 28, 2009
Mark Jackson |
SEO Site Review: Time to Clean Up Home-Yard It's time for Mark's quarterly site review. Today, we'll look at a Web site that has so many issues that there's going to be something here for everyone. |
Search Engine Watch
January 12, 2011
Simon Heseltine |
Stop Making the 6 Biggest SEO Mistakes Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
InternetNews
October 23, 2006
Nicholas Carlson |
Google Gets Social Search Religion Google's Custom Search Engine is for individuals, organizations or business that want to add customized Google Web Search to their Web site or blog. |
Search Engine Watch
September 9, 2010
John Lynch |
Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis. |
Search Engine Watch
March 12, 2004
Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Yahoo! Answers Site Match Questions - Yahoo Blocking Affiliate Sites - Are All Links Equal? - Google Not Following Robots Tag - Nested Tables and Google - So What Does SEMPO Mean To You? - Can Search Spiders Follow PPC Links? |
Search Engine Watch
September 15, 2009
Mark Jackson |
Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site. |
Pharmaceutical Executive
November 1, 2008
Scott Wilson |
All You Need to Know About SEO Today as never before, people are researching their health, their diseases, and their medications online. But although we see this shift of eyeballs to the Internet, drug marketing has been slow to follow. |
InternetNews
February 2, 2009
Kenneth Corbin |
Forward Slash Led to Massive Google Glitch Questions arise about how a little forward slash led to a bogus Web-wide security warning over the weekend. |
Macworld
February 3, 2006
Joe Kissell |
Advanced Web Ranking Professional 4.1 Efficient utility helps Webmasters plot search-engine ranking |
