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Fast Company Courtney Seiter |
How Our Brains Decide What We Share Online Google's Abigail Posner says we can't underestimate the importance of understanding the science of emotion in marketing. |
Reason May 2007 Jacob Sullum |
An Epidemic of Meddling The classic targets of public health were risks imposed on people against their will, communicable diseases being the paradigmatic example. The more recent targets are risks that people voluntarily assume, such as those associated with smoking, drinking, eating junk food, exercising too little, watching TV too much, playing poker, etc. |
The Motley Fool March 22, 2011 Morgan Housel |
What Investors Might Learn From Nuclear Panic Regardless of how Japan's nuclear accident unfolds, one thing is clear: It's already inflicted mass damage on the psyche and markets of most of the developed world. |
National Defense March 2009 Magnuson & Rusling |
Emotions Drive Many Homeland Security Decisions, Scholars Say When it comes to spending funds on the nation's security, the U.S. government must make risk-based decisions, but should they be based on logic or emotions? |
Fast Company October 19, 2011 Sara Cann |
Is Your Brain Wired To Take Risks? The split-second journey of a risk as it travels through the brain. |
AskMen.com October 28, 2000 Joshua Levine |
The Benefits Of Marijuana Are you sick of hearing your girlfriend nagging you about letting go of your pot pasttime? Have you been hearing a lot of negative things about the use of marijuana lately? Would you like to know what the real deal is behind the use of this infamous drug? |
Chemistry World June 2011 |
Chemistry and risk perception Dismissing the fears of a risk-averse public is no way to build constructive working relationships, writes David Ropeik |
Salon.com June 15, 2001 Elizabeth M. Whelan |
Tobacklash! One man wins $3 billion from Philip Morris and suddenly
people are pro-big tobacco. What have they been smoking? |
Health June 2007 Laurel Naversen Geraghty |
Don't Worry so Much About Scary Diseases Want to put your fears in their place? Here's help: We compared women's risks of developing certain illnesses this year to the odds of some quirky scenarios -- and found plenty of good news. |
The Motley Fool July 13, 2007 Selena Maranjian |
The Wrong Response Can Cost You What financial wrong moves might you be making? Well, consider these possibilities: Staying away from the stock market... etc. |
Investment Advisor October 2006 Olivia Mellan |
Nothing but Fear Itself When clients are grappling with psychological fears that exceed their tolerance level, financial advisors may be able to help them calm down and deal with their hobgoblins in a more rational way. Here, for example, are ideas on how to handle a number of scary situations. |
AskMen.com |
Teen Car Owners Crash More Traffic crashes are the leading cause of death for U.S. teens, killing more than 5,000 each year. But two recent studies say parents can help keep their kids from becoming part of this grim statistic. |
Outside January 2010 Kate Siber |
Mind Over Madness How to beat stress by rebuilding your brain. |
AskMen.com Vatche Bartekian |
Mastering Fear A few of us have learned to master this dreaded emotion through experience and time, however, many men still live in constant fear for most of their adult lives. There is a way to control it, though, and here's how. |
Financial Advisor October 2009 Wayne von Borstel |
Restoring Normalcy After talking with a trustworthy advisor, clients who have faced a financial upheaval often discover they are better off than they thought. |
On Wall Street June 5, 2009 Denise Federer |
Understanding and Guiding Client Behavior Financial professionals face the complex challenge of effectively responding to the financial and emotional needs of their clients, while managing their own emotional reactions to the current turbulent markets. |
Pharmaceutical Executive July 30, 2007 Louis A. Morris |
Safety Net The new Culture of Drug Safety means embracing the benefit of no doubt about a product's pluses and its minuses. Pharma must learn how patients and prescribers weigh risks and how to spread the word about the advantages. |
Entrepreneur January 2006 Mark Henricks |
Gray Matters As science unlocks more and more of your brain's secrets, learn how harnessing the power of your greatest asset can create a more productive, more persuasive, more competitive business. |