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Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.   |
CRM
January 2006
Alexandra DeFelice |
A New Marketing Medium Blogging allows marketers to start conversations with prospects and customers through a powerful new avenue of communication. |
IndustryWeek
July 1, 2007
Brad Kenney |
Defining Web 2.0 Here's a quick rundown of 10 2.0 terms along with a representative link. |
Search Engine Watch
September 28, 2009
Liana Evans |
What Is Your 'R' for ROI in Social Media? Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. |
HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging. |
ONLINE
Nov/Dec 2009
David Stuart |
Social Media Metrics Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. |
The Motley Fool
December 20, 2005
Selena Maranjian |
IBM in the Blogosphere Corporate blogs are a new source of useful information. Here's how IBM is using blogs to communicate not only with employees but also with the outside world -- such as its investors. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
The Motley Fool
July 24, 2006
Stephen Ellis |
Dell Joins the Blogerati In the wake of the earnings miss last Friday, the Dell blog may be quite useful for investors. |
National Defense
July 2009
David J. Albritton |
Defense Industry Must Embrace Social Media Defense contractors are recognizing the value of engaging in social media. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
Energize
June 2007
Susan J. Ellis |
Technology Acceleration: Grab Hold and Hang On We are never going back to pre-Web days. What does this all mean to the volunteer world right now? Well, it may be frenetic and strange, but the explosion of new technologies is an enormous opportunity. Make the most of it! |
T.H.E. Journal
December 2005
Frank Catalano |
Why Blog? Will your Web log add to the world of knowledge? In 12 days of blogs, our expert demonstrates the myriad benefits this new form of communication holds for teachers, students, and parents alike. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
InternetNews
July 22, 2005
Susan Kuchinskas |
Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers. |
BusinessWeek
February 21, 2008
Jeff Jarvis |
Love the Customers Who Hate You Customer online gripes - and don't fool yourself, they have them - will help you reinvent your business. |
ONLINE
Jul/Aug 2010
Bonson & Flores |
Social Media Metrics and Corporate Transparency The concept of corporate dialogue in a web-dominated world presents information professionals with a new situation regarding corporate information. Social media encourages corporate transparency |
Bank Systems & Technology
November 1, 2007
Nancy Feig |
Banks Are Creating a New Kind of Customer Intimacy With Web 2.0 and Social Networking Web 2.0 and social networking are taking the world by storm, and the banking industry is beginning to get in on the game. |
Search Engine Watch
November 8, 2007
Bill Hartzer |
Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers. |
T.H.E. Journal
February 2004
Ferdig & Trammell |
Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning. |
PC Magazine
February 21, 2007
Russell Morgan |
Podcasting: Believe The Hype Podcasting is a relatively easy way to increase consumer awareness and create an open dialogue between your customer and your brand, ultimately creating loyalty. |
InternetNews
October 12, 2007
David Needle |
Consumerization of IT Began Where? At the recent Gartner IT/Symposium, CEO Steve Ballmer said Microsoft is the number one company to benefit from the consumerization of IT. Dell hammer on the theme of greater simplicity. |
Search Engine Watch
June 7, 2005
Chris Sherman |
Tracking Trends via the Blogosphere Want the latest buzz about what's going on in politics, sports, entertainment or other current events? BlogPulse maps trends by mining the hot topics appearing in millions of blogs. |
Search Engine Watch
May 3, 2011
Kristi Hines |
How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. |
PC World
September 28, 2006
Stuart J. Johnston |
Should Laptops Come With a Fire Extinguisher? Record-setting recalls highlight the risks of lithium ion technology. |
Search Engine Watch
May 28, 2009
Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
InternetNews
September 1, 2009 |
Google's Take on the Future of Blogging Google touts growth potential as it unwraps enhancements to its Blogger service, which celebrates its 10th anniversary this month. |
Entrepreneur
February 2007
Amanda C. Kooser |
It Takes 2.0 to Tango You might have heard of Web 2.0, but do you know what this new version of the internet means for your business? Get in step with the more collaborative, more interactive web of the future. |
PC World
February 2006
Scott Spanbauer |
New, Improved Web Ready for the next online revolution? Powerful tools help you work, search, communicate, and share data your way; usually for free. |
CIO
June 1, 2006
Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
Bank Systems & Technology
November 1, 2007
Nancy Feig |
A Glossary of Web 2.0 Terms for Banks Defining Web 2.0 terms such as wiki and mashup. |
InternetNews
August 13, 2004
Michael Singer |
Blogs: The Marketing Killer Executives are seeing dollar signs in RSS feeds, as corporations are no longer relying solely on the official corporate statement to get the message out. |
ONLINE
Sep/Oct 2002
Greg R. Notess |
The Blog Realm News sources, searching with Daypop, and content management |
Information Today
February 14, 2008 |
SIIA Releases Survey Results on Business Use of Web 2.0 Technologies Business use of Web 2.0 technologies such as wikis, blogs, social networking, and user-generated content are increasing. |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
Information Today
February 21, 2006
Paula J. Hane |
Stellent Adds Support for Managing Wikis, Blogs, and RSS Stellent, Inc., a provider of enterprise content management solutions, has added support for managing wikis and blogs to its Stellent Universal Content Management system. |
PHONE+
June 18, 2009
Brent Sampson |
Top 7 Marketing Tricks During a Recession There are ways to increase your marketing efforts and improve client acquisition techniques without necessarily increasing spending. |
Search Engine Watch
February 16, 2009
Ron Jones |
Social Media Marketing (SMO) 101, Part 1 Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. |
PC Magazine
February 8, 2007
Russell Morgan |
Business Blogging Here's how your small business can benefit from blogs. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
T.H.E. Journal
November 2008
Rama Ramaswami |
The Prose of Blogging (and a Few Cons, Too) Can the technology often derided as the favored tool of lowbrow cyber rogues actually be used to improve student writing? Educators are beginning to demonstrate it can. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
Entrepreneur
July 2008
John Jantsch |
Social Butterfly Work the social networking scene to get the most out of your online presence for your small business. |
AskMen.com
Eric Santos |
Establishing A Web Presence Whether you are an entrepreneur or an employee looking for another job, it is vital for you to have a web presence, especially if you provide a service to the public. |
Managed Care
July 2007
Alan Adler |
Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information. |
Search Engine Watch
October 28, 2004
Mike Rende |
Web Feeds, Blogs & Search Engines Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this new search marketing channel? |
CRM
September 1, 2005
Marshall Lager |
Blogs Can Boost Sales Now blogs, along with chat rooms and instant messaging, are changing the way organizations function internally, and sales teams are using them to their advantage by broadening and speeding the flow of ideas and information among agents. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
