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February 1, 2008 |
Order Versus Chaos Duncan Watts's research tells advertising execs precisely what they don't want to hear: All their clever targeted viral campaigning may ultimately be less effective than good old mass marketing.   |
Science News
January 5, 2008
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Math Trek: The Power of Being Influenced Network theory reveals the best way to spread ideas. |
Fast Company
May 2008 |
The Un-Tipping Point Letters to the Editor: 'Is the Tipping Point Toast?' |
Reason
May 2004
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Soundbite: Net Savvy An interview with the author of Six Degrees: The Science of a Connected Age, a book that explains how the emerging science and mathematics of networks shed light on the behavior of connected systems. |
InternetNews
September 28, 2007
Nicholas Carlson |
On Influencers, Armani and Burma Do New Age marketers have it all wrong?... Georgio Armani is making his brand available in Second Life...The generals who run Burma's government today cut public access to the Internet.... |
Fast Company
January 2005
Danielle Sacks |
The Accidental Guru Malcolm Gladwell (author of 'The Tipping Point,' and 'Blink'), says one fan, is "just a thinker." But what a thinker. His provocative ideas are taking the business world by storm. So who is this guy, and what can he teach you about business? |
Fast Company
April 2008 |
Feedback Letters to the Editor: Dirty Jobs... The Tipping Point... Office in a Cloud... Devil's Food... Fueling the Future... |
BusinessWeek
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Can Computers Pick the Next Big Thing? Human interaction can't be reduced to algorithms. |
Wired
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Six Degrees of Interconnection Relationship space: meet your network neighbors |
HBS Working Knowledge
August 4, 2011
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How Dangerous Is Common Sense to Managers? In Everything is Obvious, Once You Know the Answer: How Common Sense Fails Us, sociologist Duncan Watts' thesis is that, in predicting outcomes and acting accordingly, we give far too much credence to such things as our own experiences. |
InternetNews
February 5, 2004
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Online Activists No Longer the Sad, Mad and Lonely New report says highest concentration of politically-savvy opinion leaders are found online. |
Fast Company
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How To Lead a Rich Life (Revised and Updated for a Poor Economy) Can money buy happiness? What is the measure of true wealth? Why do so many people with high incomes have such limited assets? A values-driven guide to mastering the Money Issue. |
