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BusinessWeek
December 9, 2010
Joel Stein |
How College Bowls Got Over-Commercialized Like many sports traditions, the college bowl system keeps getting bigger - and sillier.   |
AskMen.com
Troy St. Louis |
The Cost Of Owning Stadium & Arena Naming Rights Of the current 121 teams that play North America's top four pro sports games (baseball, hockey, football, and basketball), 83 teams have their home stadiums and arenas named after corporate sponsors. |
The Motley Fool
December 29, 2006
Nathan Slaughter |
A Fool Goes Bowling Which title sponsor will be crowned Wall Street's Champ? Corporate America has stamped its signature indelibly on the most visible face of college athletics. The benefits from such an investment are impossible to calculate, but they clearly wouldn't be made without a winning game plan in mind. |
Sports Central
October 13, 2008
Diane M. Grassi |
MLB is No Longer Recession-Proof When Wall Street tanks, it not only has profound global ramifications, but impacts the local economies and the financing of MLB teams is entrenched in corporate sponsorships. |
InternetNews
February 3, 2005
Tim Gray |
ESPN Gets in on Super Bowl Rants ESPN launched a game of its own called Voice Of The Fan. The game is an interactive interface that allows fans to create their own animated characters and record their "rants and raves" about the upcoming Super Bowl. |
Sports Illustrated
December 13, 2001
Frank Deford |
Bowled under BCS leaves a lot to be desired... |
AskMen.com
Ross Bonander |
How To: Get Sponsored You can attract sponsors by maintaining high visibility in your field or community. |
CFO
July 15, 2008
Kate O'Sullivan |
Going for the Gold Can a savvy finance strategy propel Women's Professional Soccer to post-Olympic glory? |
Sports Central
August 16, 2011
Paul Foeller |
From Spring Training to the Fall Classic It may not be the way the baseball purists want to see it, and it may put a dent in yearly revenue, but a shortened MLB regular season will eventually happen. |
The Motley Fool
September 29, 2011
Robert Eberhard |
Spending Money to Make Money With the NFL Various NFL partners are responsible for games every week and will benefit from the league's popularity. |
AskMen.com
Steve Seepersaud |
Big Bucks In Halftime Shows But the game isn't the only big attraction on Super Bowl Sunday. Large corporations save their best commercials for that day, knowing how many eyes will be glued to television sets. |
Sports Central
June 15, 2005
Adam Russell |
The BCS is Dead! Not Quite, But Almost With support waning, what is the future of the Bowl Championship Series? |
Sports Central
January 31, 2006
Mark Chalifoux |
Fighting For Truth Another writer's perspective on the top 10 myths fans hold about pro sports. |
Sports Illustrated
December 27, 2000 |
Reactions: Best Fans Users make strong arguments for their team having the best fans. |
CFO
August 1, 2007
John Goff |
A Wild Ride Is Nascar finally beginning to slow down? For CFOs at other businesses, the typical response to rising costs amid a market slowdown would be to limit budget increases. But for many teams, winning is the only KPI that matters. |
Sports Central
January 25, 2006
Diane M. Grassi |
Winter Olympics Athletes Face Double Standard Big media and corporate sponsorship of sporting events in the US have become as big a story these days as the sports and athletes they themselves sponsor, with nary an opportunity missed by advertisers and networks alike to promote themselves. |
Sports Central
March 10, 2008
Chris Gonzales |
A Sign of the Times, a Look to the Future While it is still too early to tell if professional sports have been corrupted beyond repair, the answer may lie just below the surface. |
U.S. Banker
February 2007
Lee Conrad |
How to Win Fans and Influence Consumers Banks are funneling more marketing dollars away from TV commercials and direct mail into sports sponsorships. But how do they turn fans into customers? |
Sports Illustrated
November 15, 2002
Tim Layden |
No fan's land It's imperative that sports spectators stay off the field |
Sports Central
December 20, 2010
Adam Russell |
A Case For Bowl Contraction Well, here we are with another bowl season upon us, the supposed "postseason" of college football. But I'm not as interested in this bowl season as I have been in the past. |
Sports Central
January 27, 2014
Brad Oremland |
Fixing the Pro Bowl Even though the Pro Bowl might not be broken, and might even be trending in the right direction, it can still be dramatically improved. |
AskMen.com
November 29, 2000
Mark Simmons |
Pro Sports Salaries How can we explain the meteoric rise of players' salaries? |
The Motley Fool
January 9, 2004
Jason Matthews |
Battle of the Bowls Which NCAA corporate bowl-game sponsors make for the best investments? |
HBS Working Knowledge
September 29, 2008
Sarah Jane Gilbert |
How Economics May Lead to Better Football Games Efficient matching improves opportunities for everyone from schoolchildren to attorneys -- and even carries the potential to help sustain life itself. |
The Motley Fool
August 27, 2008
Rich Duprey |
Talladega Dreams for Home Depot The NASCAR sponsorship is a costly bit of vanity, but Home Depot will continue sponsoring NASCAR racing teams. |
Sports Illustrated
September 18, 2001
George Dohrmann |
A New Order In the wake of the Sept. 11 attacks, going to a game won't be the same |
AskMen.com
Steve Seepersaud |
Sports Revenues During the Holidays Sports fans and TV network executives alike will enjoy this holiday season as NBA, NFL and college bowl matchups rule the airwaves. |
Sports Central
August 31, 2010
Kyle Jahner |
The College Football Rollercoaster Less than a decade ago, Alabama was an SEC afterthought, as sanctions had slowly worn down the proud program. Now they are defending national champions, remain loaded, and will be ranked No. 1 until someone takes down the champs. |
Sports Central
November 23, 2004
William Geoghegan |
Motown Brawl Leaves Us All Battered The athletes directly involved lost huge doses of respect. Ron Artest was already viewed as a bad apple. Now he looks insane. The rest of the players involved in the fray will no longer be admired or revered -- heroes once, now goats. |
Sports Central
December 27, 2010
Andrew Jones |
BCS Bowl Game Predications In a year where the BCS got it right (or as right as is possible) at the top, I am still looking forward to the Rose Bowl more than any other game, including the national championship. |
Fast Company
October 1, 2007
Michael A. Prospero |
The Money Game Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. |
AskMen.com
Steve Seepersaud |
The Business of Scalping Tickets Ticket scalping: How much money is at stake? Where is scalping illegal? And how are law enforcement officials cracking down on it? |
CRM
August 2003
Lisa Picarille |
CRM Scores With Sports Fans It's about the fan experience. |
AskMen.com
Daniel Morin |
Top 10: Cool College Bowl Games Of 2006-07 A list based on a combination of the history and prestige associated with the game itself, as well as lifestyle factors that affect daily life in the host city. |
Sports Central
October 23, 2004
Greg Wyshynski |
The Bostonian Candidate I'm sure many of the fans at Yankee Stadium for Game 7 against Boston were probably the type that, let's just say, don't have a unyielding grasp on team history that dates before 1996. |
The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
Sports Central
April 15, 2005
Derek Daggett |
Fight Club: Fenway-Style Major League Baseball needs to enact a no tolerance policy to address the problem of fan misbehavior. |
Sports Central
January 3, 2006
Zach Jones |
Can Anybody Spare $104.50? As a league that relies on attendance and support from its youngest demographic, the NBA is doing its best to price its fans right out of the market. |
Sports Central
October 31, 2007
Matt Thomas |
The BCS is a Good Thing ... No, Really Nine tried and true reasons to believe in the Bowl Championship Series and its value to college football. |
Sports Central
November 20, 2004
Marc James |
Throwdown in Motown Couldn't the NBA come up with a better way to attract fans than this? |
Salon.com
August 27, 2002
King Kaufman |
So will they strike? Maybe, maybe not. But since baseball players and owners aren't even addressing the fundamental problem, we'll be asking the same question in a few years. |
Sports Central
October 2, 2004
Greg Wyshynski |
Capital Concerns I never got the baseball thing. That insatiable quest to bring America's pastime back to the District after losing franchises to Minnesota and Texas over the last century. |
PC World
January 24, 2003
Frank Thorsberg |
Super Bowl Goes Digital Fan polls, contests, trivia games, and more expand the NFL championship far beyond a single screen. |
Fast Company
May 2006
Michael A. Prospero |
Fast Talk: Good Sports These five executives from the world of sports bring an array of clever approaches to finding, wooing, and retaining their fans as competition for their devotion - and their dollars - increases. |
Sports Central
December 9, 2009
Andrew Jones |
Is College Football Unfixable? There are many things we can't change about college football, but there are two things that can be changed that will quite easily make the game better. |
Sports Central
December 10, 2008
Matt Thomas |
Not-So-Extreme Makeover: BCS Edition Suggestions for revamping bowl selection process. |
CRM
October 1, 2007
Colin Beasty |
Market Focus: Sports and Entertainment -- CRM Scores for Sports Franchises In a multi-billion-dollar industry, CRM is about more than just selling tickets to the game. |
Sports Central
December 30, 2005
Jeff Pohlmeyer |
College Football Bowl Season Thoughts Comments on the upcoming college bowl games. |
Sports Central
April 3, 2008
Sean Crowe |
An Open Letter to Matt Walsh Matt Walsh needs to come forward with proof, or just fall back into the shadows. |
CRM
June 2013
Paul Greenberg |
The Fan Business Winning sports franchises know that selling tickets is only the beginning. Great customer experiences can provide measurable and exceptional business value. |
