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Search Engine Watch
October 18, 2007
Grant Crowell |
Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others.   |
Search Engine Watch
October 19, 2009
Ron Jones |
Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements. |
Search Engine Watch
October 26, 2009
Ron Jones |
Internet Law 101, Part 2 Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud. |
Search Engine Watch
October 4, 2007
Grant Crowell |
Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads. |
InternetNews
August 17, 2004
Susan Kuchinskas |
Sue a Spoofer Today Spam-fighting group uses trademark laws to fight domain name spoofing. |
Pharmaceutical Executive
November 1, 2006
Cook & Witten |
Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors. |
Search Engine Watch
September 8, 2004
Greg Jarboe |
Trademark vs. Search: Do you Soo...gle? Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? How will it impact the search community? A mock court of trademark experts weighs in with their verdict. |
InternetNews
August 17, 2007
Nicholas Carlson |
Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement. |
Search Engine Watch
April 15, 2004
Jeffrey Rohrs |
Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site... |
Search Engine Watch
January 13, 2011
Grant Crowell |
5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to. |
Search Engine Watch
December 22, 2003
Elizabeth Osmeloski |
Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates. |
Search Engine Watch
October 3, 2007
Grant Crowell |
Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. |
Search Engine Watch
May 19, 2004
Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
The Motley Fool
October 26, 2011
Evan Niu |
Research In Motion Needs a Four-Letter Word Research In Motion faces a trademark infringement suit regarding its three-letter BBX operating system. |
The Motley Fool
July 18, 2011 |
First Niagara Financial Group Earnings Preview First Niagara Financial Group only managed to meet estimates last quarter, but investors hope it will surpass expectations this Thursday. |
Entrepreneur
April 2008 |
Finders Keepers Don't let your winning concept make its way into someone else's restaurant. Here's how to hold on to what's yours. |
Entrepreneur
April 2004
Jane Easter Bahls |
The Name Game Want to expand your trademark globally? Watch your step--or you'll be putting your name on the line. |
AskMen.com
Jim Bauer |
How To: Register A Trademark If you're in business (even if it's a small, part-time operation) or you have an idea for a product, then chances are that at least part of what makes your operation unique can be protected under trademark law. |
Entrepreneur
January 2005
Jane Easter Bahls |
The Name Game Normally, lawsuits over trademarks involve a big company trying to fend off a copycat. But under a legal doctrine called "reverse confusion," a small company can fight back when a giant threatens to overpower it by adopting a confusingly similar trade name. |
