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The Motley Fool November 12, 2007 Jack Uldrich	Foolish Book Review: "Microtrends" Microtrends: The Small Forces Behind Tomorrow's Big Changes, the new book by Mark Penn and E. Kinney Zalesne, explains how understanding small trends today could lead investors to tomorrow's potentially profitable opportunities.
Entrepreneur December 2007 Mark Henricks	A Page Turner Keep your trends hot and employees cool with these informative reads.
Fast Company September 1, 2007	Watch List 9/07 This Month: New Book: Microtrends: The Small Forces Behind Tomorrow's Big Changes... Conferences: RoadShow Hollywood Conference, in which entertainment execs preview the next 18 months releases for branding marketers... DEMO, in which seventy high-tech firms get minutes to demo their latest for VCs...