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Pharmaceutical Executive February 1, 2012 Gulezian & Ashekian	How to Choose a Medical Animator For a rendering to be effective, the right balance must be struck between captivating art and accurate science. We propose some basic guidelines for pharma brand managers in search of an effective medical animation firm.
Pharmaceutical Executive March 1, 2009 Steve Mapes	The End of Quid Pro Quo Exhibitor alert: Tchotchke entitlement is out, information immersion is in.
Pharmaceutical Executive September 1, 2011	(Some) Booths Beckon What some pharma companies are doing about the increasing restrictions of face-to-face interaction between industry and prescribing physicians.
Pharmaceutical Executive September 1, 2005 Ray Altieri	Return on Opportunity Conventions synergize all communications vehicles and create a total impact on the market: advertising, Web presence, programs, detailing, and non-prescription sampling.
Pharmaceutical Executive March 1, 2011 Andrea LaFountain	Where have all the Scientists Gone? With an emphasis on short-term objectives rather than long-term goals, pharma is missing a huge opportunity in applying market science to drive adherence.
Pharmaceutical Executive June 1, 2005 Zimmerman & Fay	Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole.
Inc. May 2009 April Joyner	Sales & Marketing: Nice Meeting Your Avatar Industry trade shows go virtual.
Pharmaceutical Executive June 1, 2006 Cindy D'Aoust	Who's Coming to Meetings? Need to attract the "right" physicians to a promotional meeting? Have to do it on a budget while following new compliance rules? Check out this new survey to see how the rest of pharma lives with a shifting promotional landscape.
Pharmaceutical Executive March 1, 2006 Dorfman & Maynor	Marketing to Professionals: Under the Influence Pharmaceutical marketers should target the doctors who affect change in the medical community.
Entrepreneur August 2007 Amanda C. Kooser	Take It Online Virtual trade shows, expos and conventions take care of some very real business. And why not? Online events are cost-effective, faster and easier.
Information Today December 2000	IT Report from the Field So how do you deal with three full halls of exhibits and acres of space at New York's Jacob Javits Convention Center when they're crammed with over 1,000 booths of all shapes and sizes? A report from the Internet World Fall 2000 Conference...
Macworld August 2000 Darrel Plant	Animation Master Millennium Inexpensive 3-d Character Animator
The Motley Fool March 16, 2007 Rick Aristotle Munarriz	New Dimension at DreamWorks Animation DreamWorks Animation is championing 3-D technology to give its future a little depth.
Pharmaceutical Executive September 1, 2006 Richard B. Vanderveer	The Information Diet How, when, and why physicians consume information.
Pharmaceutical Executive October 1, 2011	Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare.
Pharmaceutical Executive April 1, 2006 David Duplay	Marketing to Professionals: A Sample Plan Sure, pharmaceutical e-sampling can save money. But there are plenty of other reasons to use it.
Pharmaceutical Executive May 1, 2005 Jason Hogg	Marketing to Professionals: Diagnosing MD Behavior A centralized database allows pharma marketers to truly know doctors.
Pharmaceutical Executive June 1, 2009 Michael Maher	Learning to Relate A multi-phase implementation strategy can debunk the myth that social media won't work for pharma.
Science News December 11, 2004	Exploring the Heart Learn about the human heart at a fascinating online exhibit from the Franklin Institute Science Museum in Philadelphia.
Entrepreneur July 2009 Lindsay Holloway	Why Events are Going Virtual As companies continue to costs, trade shows are becoming an expendable expense. Virtual platforms, however, are fast becoming the way to host, exhibit at and attend a tradeshow.
BusinessWeek February 5, 2007	The Doctor Won't See You Now A host of forces is now converging to clamp down on hard-driving, gift-toting pharmaceutical pitchmasters who have been ambushing physicians for the last decade.
Pharmaceutical Executive May 1, 2005 Sibyl Shalo	Out to Lunch? For the average pharma rep, a 13-minute sales oriented meal trumps a 60-second office visit, any day of the week.
Pharmaceutical Executive August 1, 2006 Patrick Clinton	From the Editor: Take Your Seat There's a lot to accomplish in the pharmaceutical industry. But considering what the industry has done in 25 years, it's not impossible.
Pharmaceutical Executive September 1, 2005 Nickum & Kelly	Missing the Mark(et) Pharmaceutical companies spend billions on data. Sales reps crowd the waiting rooms. So why is the doctor out?
Pharmaceutical Executive October 1, 2005 Philip A. George	Backpage: Under Surveillance Doctors and consumers don't doubt that pharma benefits society. But in the eyes of the public, industry efforts to monitor postmarket safety come up short.
Macworld May 2002 Matthew Lowrie	Basic Package Simplifies the Creation of 3-D Interactivity for the Web Until now, successfully combining 3-D artistry and Web interactivity has challenged software companies competing in the arena of 3-D on the Web...
T.H.E. Journal December 2000	Explore the Universe in Three Dimensions MegaSystems has released a series of Three-Dimensional CD-ROMs, designed to teach students with authoritative texts while engaging them with videos and activities. Titles currently available include The Human 3-D, Dinosaur 3-D, The Earth 3-D, The Cosmos 3-D, and Animals 3-D...
HHMI Bulletin Aug 2010 Richard Saltus	Three-Dimensional Cell Cultures Thinking big but starting small, Sangeeta Bhatia is closing in on her ambitious goal: growing human livers in the lab from scratch.
Pharmaceutical Executive October 1, 2005 Christopher Lisanti	Physician Frustration Doctors have had enough. But reps can still redeem themselves. As the industry thinks about new sales force models, it should look beyond ROI numbers, toward a new paradigm that not only works for pharma, but also for its customers.
Pharmaceutical Executive May 1, 2009	Why All the Bad Buzz? European docs have always been down on pharma - but now the US is catching on. Perhaps pharma has oversold the "service model."
Pharmaceutical Executive March 1, 2007 Jeffrey Zornitsky	Sales Management: Get Committed By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers.
Pharmaceutical Executive May 1, 2005 Ame Wadler	PR: In the Loop Pharma marketers can help doctors stay abreast of the news.
The Motley Fool March 30, 2009 Anders Bylund	How 3-D Movies Will Save Theaters Since the Internet started nibbling away at Hollywood's traditional income streams, the movie industry has been trying to figure out how to entice people back into theaters. It looks like they've finally hit on a big audience-grabbing idea: 3-D movies.
Pharmaceutical Executive January 1, 2007 Jeffrey Zornitsky	Sales Management: Get Committed By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers.
The Motley Fool November 15, 2011 Anders Bylund	3-D Tickets Are Still Box-Office Gold The new movie Puss In Boots tells a tale of continued riches in 3-D splendor.
The Motley Fool February 24, 2010 Rick Aristotle Munarriz	DreamWorks Animation Outdraws Analysts Wall Street's crystal ball couldn't contain the toon studio's performance. When will analysts stop underestimating DreamWorks Animation?
Pharmaceutical Executive July 30, 2007 Stewart Young	Marketing to Professionals: The Essence of a Brand Beyond good messaging, marketers must establish a brand that is forever etched into physicians' minds.
Pharmaceutical Executive February 1, 2009 David Johnson	Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles.
Pharmaceutical Executive August 1, 2005 Lena Chow	Docs of Shanghai They're short on status, pay, and respect, but China's young doctors hold keys to the world's fastest growing pharmaceutical market.