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The Motley Fool February 1, 2007 Rick Aristotle Munarriz	Guitar Center Learns to Reed The music superstore finally claims an ailing woodwind retailer.
The Motley Fool May 8, 2007 Rick Aristotle Munarriz	Meet the Real Guitar Hero The music gear retailer's stock is trading 7% higher after blowing past analyst estimates. Investors, take note.
The Motley Fool November 2, 2006 Rick Aristotle Munarriz	While My Guitar Center Gently Weeps Guitar Center has a sluggish quarter, but it's not necessarily singing the blues. Investors, take note.
The Motley Fool October 6, 2006 Rick Aristotle Munarriz	Guitar Center's Hammering Solo News of a sluggish finale to 2006 hits a bad note with investors.
The Motley Fool March 12, 2009 Anders Bylund	Real Guitar? Toy Guitar? Same Difference The gap between video game guitars and the real thing is closing fast, with more realistic gear finding its way into the hot selling Guitar Hero games, and actual guitars moving into cyberspace.
The Motley Fool January 6, 2005 Rick Aristotle Munarriz	Guitar Center Is Well-Tuned The musical gear specialist wrapped up the year with $1.5 billion in sales, a 19% improvement over the previous year. The stock has risen by better than 50% over the past year, and the pieces are in place for 2005 to be another solid year.
The Motley Fool August 2, 2006 Ryan Fuhrmann	Growth Fading at Guitar Center? An unbroken string of growing sales still sounds sour to bearish investors.
InternetNews March 24, 2008	Gibson Sues Over Guitar Hero And Rock Band Gibson Guitar filed a patent infringement lawsuit against Viacom's MTV Networks, Harmonix and Electronic Arts relating to the wildly popular Rock Band video game and Harmonix's previously developed game, Guitar Hero.
The Motley Fool February 28, 2007 Rick Aristotle Munarriz	Learn to Play Slide Guitar The music-gear retailer is drowning out better-than-expected fourth-quarter results with uninspiring guidance for 2007.
The Motley Fool November 23, 2007 Rick Aristotle Munarriz	For Those About to Rock It's a battle of the brands when it comes to band simulation games. Harmonix developed both Viacom's new Rock Band game and Activision's Guitar Hero franchise.
The Motley Fool August 20, 2007 Markos Kaminis	The Blues at Guitar Center With heightened concern about funding for the deal, where does Guitar Center stand with its suitor? Investors, take note.
The Motley Fool February 12, 2009 Anders Bylund	Activision Is Music to My Ears Air guitar is dead. All hail the plastic guitar, and the profit it brings!
The Motley Fool January 7, 2004 Rick Aristotle Munarriz	Guitar Center Rocks On The musical gear retailer is really learning to carry a tune.
The Motley Fool May 22, 2008 Anders Bylund	"Guitar Hero" Becomes a Music Store And the kids are encouraged to play along in many different ways.
Popular Mechanics January 2, 2009 Andrew Moseman	7 Great Guitar Hero and Rock Band Hacks, With Video Turn your toy guitar into a real instrument... Play with a real guitar... Double bass drumming... Rock out on an old-school controller... Drum on a real kit... Dominate the game -- by cheating... Record an original work on a PC...
BusinessWeek October 29, 2007 Christopher Palmeri	Guitar Hero: More Than a Video Game The music industry, and artists, see rock 'n' roll sensation Guitar Hero as a powerful promotional tool.
Popular Mechanics July 17, 2008 Erin Scottberg	Rock Band 2, Guitar Hero World Tour & Rock Revolution: Hands-on @ E3 2008 (with Video!) Three new full-band gaming titles have been unveiled: the much anticipated Rock Band 2 and Guitar Hero World Tour, plus newcomer Rock Revolution.
The Motley Fool September 26, 2007 Rick Aristotle Munarriz	Activision Gets Bizarre Activision is buying Liverpool-based video game developer Bizarre Creations, the company best known for developing Microsoft's Project Gotham Racing series, an Xbox franchise that has moved more than 4.5 million copies.
The Motley Fool September 17, 2008 Rick Aristotle Munarriz	The DJ Is in the House at Activision Viacom, the video gaming giant behind the Guitar Hero franchise, is working on a disc jockey mashup game called DJ Hero.
The Motley Fool October 14, 2008 Anders Bylund	Music Games Aren't Child's Play There's grown-up money to be made as Guitar Hero and Rock Band give the music industry a much-needed makeover.
The Motley Fool July 8, 2009 Rick Aristotle Munarriz	Best Buy Busts a Move Why has the electronics retailer begun stocking electric bikes and Segway scooters?
PC Magazine May 4, 2005 Steven Wishnia	Home Music Studio Home recording has leapt to another level with the Tascam DP-01FX, an eight-track hard drive recorder for home musicians that costs less than a decent electric guitar.
The Motley Fool April 2, 2007 Alyce Lomax	EA Wants to Be a Rock Star The Rock Band video game is a new spin on an existing idea, but the spin sounds promising so far. However, some gamers (and video game investors) have wished EA would get a bit more creative instead of relying on rehashes.
The Motley Fool November 27, 2007 Rick Aristotle Munarriz	What I Like About You, Activision The video game company boosts its expectations for the current quarter and fiscal 2008; its Guitar Hero franchise continues to be a megahit.
The Motley Fool May 25, 2007 Steven Mallas	Activision Rocking Wireless Guitar Hero groupies, get ready: A third entry in the musical franchise is on the way, and it will have a wireless controller! Investors, make no mistake about it -- this is an extremely important asset for Activision.
The Motley Fool December 10, 2008 Anders Bylund	Music Industry 2.0 How to invest in what looks like a deeply troubled music sector. Hint: Think outside the CD case.
The Motley Fool February 10, 2011 Anders Bylund	It's the End of "Guitar Hero" As We Know It Guitar Hero is dead, but Activision goes right on making money.
The Motley Fool July 31, 2007 Steven Mallas	Will Rock Band Shut Off Guitar Hero's Mic? Can EA successfully compete against Activision's rockin' franchise? Investors, take note.
AskMen.com September 19, 2001 Justin Becker	How To: Play The Guitar With the right amount of guidance, practice and motivation, playing the guitar can be simple. Just add it to one of your many talents, and use it to your advantage...
The Motley Fool September 9, 2009 Rick Aristotle Munarriz	Smashing Plastic Guitars The guitar games keep coming, but consumers don't seem to care anymore.
The Motley Fool April 28, 2004 Steven Mallas	Jamming With Guitar Center The earnings report demonstrated yesterday by musical instrument retailer Guitar Center was a hit.
The Motley Fool May 24, 2005 Will Ashworth	Guitar Center Makes Beautiful Music Guitar Center helps musicians of all capabilities to become better ones, while producing a handsome profit. As for its current stock price, it's valued similarly to its peers. Return on equity is 20%, compared with 14% for the industry as a whole.
The Motley Fool August 8, 2008 Rick Aristotle Munarriz	Kicking Axe and Taking Names The music label turned heads when CEO Edgar Bronfman Jr. lashed out at Activision's Guitar Hero and Viacom's Rock Band over licensing.
Wired November 7, 2007 Carlos Bergfeld	Your Time Is Gonna Come: Harmonix Rock Band Take the formula for Guitar Hero to the next level with this band simulator for Xbox 360 and PlayStation 3.
The Motley Fool September 16, 2008 Anders Bylund	It's On! It's On! It's On! Activision Blizzard and Viacom are staring each other down across the music-game playground.
CRM January 2012 Marshall Lager	Music Lessons Businesses can benefit from adding game elements. A training schema built around how a new process will put more money in your paycheck is going to win every time over a nuts-and-bolts curriculum.
Popular Mechanics September 8, 2009 Seth Porges	Rock Band's Beatles Take on Guitar Hero 5's Eclectic World Another year, another dueling release from the Rock Band and Guitar Hero franchises.
Inc. October 1, 2009 April Joyner	Elevator Pitch: Guitar Affair Guitar Affair is like Netflix for high-end guitar rentals. Now it wants to raise $150,000 from investors
Wired January 2004 Greg Milner	The 100-Megabit Guitar Gibson's maverick CEO wants to shove Ethernet up your ax and rock the music world.
The Motley Fool November 26, 2008 Tim Beyers	Sgt. Pepper Stuck In Nowhere Land Negotiations between the Beatles' record company and label EMI, which owns the rights to the group's recordings, have stalled. This means the Beatles won't be coming to iTunes anytime soon.
The Motley Fool August 1, 2008 Anders Bylund	Activision Blizzard's Rocking Profits The newly-merged video game giant Activision Blizzard reported year-over-year increases of around 109% in profits and 32% in sales.
The Motley Fool June 14, 2010 Anders Bylund	Can Guitar Gaming Rise Again? The guitar game genre is on life support, but Viacom is reaching for the defibrillator.
Inc. October 2008 Don Steinberg	Just Play As the makers of the games Guitar Hero and now Rock Band settle into their success - check that, their utter domination of the world's basements and dorm rooms - it's worth asking why the first hit was so painfully long in coming. It seems they had forgotten something: fun.
The Motley Fool August 24, 2005 Steven Mallas	Guitar Center Tunes Up Is the musical instrument chain a smart long-term investment? You should definitely perform your own due diligence before buying.
Popular Mechanics December 6, 2007	Gibson's Robot Guitar Tunes Itself, Makes Concerts Longer Using microprocessors and motors to automatically tune the strings in seconds, the Gibson Robot Guitar puts an end to manual peg-twisting.
The Motley Fool February 15, 2008 Anders Bylund	Activision Goes "Crazy" Over Aerosmith Video game designer Activision announces another installment of its ultra-popular Guitar Hero franchise, built around the material and career of rock legends Aerosmith.
The Motley Fool June 15, 2010 Jim Mueller	Activision Blizzard: Strengths, Weaknesses, Opportunities, Threats A quick look inside the business of the dominant game publisher.
The Motley Fool February 16, 2006 Steven Mallas	Is Guitar Center Still on the Charts? Guitar Center has a great year, but will the growth continue? Investors, take note.
The Motley Fool November 7, 2006 Rick Aristotle Munarriz	And the Dot-Com Cradle Will Rock The trend is undeniable. If you spent your weekend afternoons playing in a garage band, only to be denied that major record deal, the Internet is finally delivering on the opportunities.
The Motley Fool February 8, 2008 Anders Bylund	There's a Backstage Party at Activision Riding a heavy metal wave of Guitar Hero III success, Activision turns in a show-stopping quarter.