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HBS Working Knowledge
May 1, 2008
John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing.   |
The Motley Fool
June 2, 2008
Graham & Lomax |
China's Epic Olympic Opportunity Will China's glory fade after the Olympics? Not a chance. |
The Motley Fool
August 20, 2008
Colleen Paulson |
China Sporting Gold Medal Potential Double-digit growth forecast for China sports market. |
Inc.
April 2007
Max Chafkin |
Gold-Medal Marketing For companies looking to profit from the Beijing Olympics, the race is on. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: GE's $500 Million Springboard Profile on: Dan Henson, who manages GE's sponsorship of the 2008 Olympic Games in Beijing, overseeing approximately 150 different projects, from preparing power systems for the Games to lighting the Water Cube, the Olympic swimming center. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: An Activist's Difficult Game Profile on: Sharon Hom, who, as Executive Director of Human Rights in China, has waged a four-year campaign targeting Olympic sponsors, holding closed-door conversations to persuade them to meet higher human-rights obligations. |
CFO
October 1, 2007
Wu Chen |
View from China: What Price Glory? The Beijing Summer Olympics will undoubtedly be a success -- but at what cost? |
HBS Working Knowledge
September 18, 2007
John Quelch |
How Brand China Can Succeed Recent setbacks threaten China's new and improving image. Here's what they country can do to fix the situation. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: Adidas's Fake-Out Artist Profile on: Ray Tai, the intellectual-property enforcer in Asia for Adidas, which as an Olympic sponsor has the exclusive rights to sell Olympic-branded sportswear for the upcoming Games. |
Sports Illustrated
July 17, 2001
Brian Cazeneuve |
Russian Roulette Who hit it big and who busted at last week's momentous Olympic summit... |
HBS Working Knowledge
March 6, 2006
James Aisner |
Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: UPS's Setup Man Profile on: Peter Tan, who must help UPS raise its profile in China, where the company previously operated through a joint venture. As the official express-delivery sponsor of the 2008 Games, UPS has to get every piece of lumber and luggage where it needs to go. |
Fast Company
September 1, 2007
Cora Daniels |
Fast Talk: A Pioneer's Startup Story Profile on: Tom Bedecarre, who recently launched AKQA mobile to create ad content for cell phones, has several clients, including Coca-Cola, McDonald's, Nike, and Visa, all with their eyes set on the Olympics. The phone-centric Chinese have more than 500 million handsets. |
BusinessWeek
March 14, 2005
Roberts & Holmes |
China's Real Sports Contest As the 2008 Olympics approach, sneaker makers are jockeying for supremacy in China |
Outside
June 2008
Marc Peruzzi |
Let the Games Begin Without Us Want to let China know how you feel about its behavior? Change the channel and boycott the Olympics. |
The Motley Fool
August 30, 2004
Phil Wohl |
Olympics: No Ad Bonanza The showcase for the world's athletes doesn't produce marquee names for advertisers. |
BusinessWeek
November 8, 2004
Roberts et al. |
China's Power Brands There is tremendous excitement in China about the establishment of power brands, but a good dose of fear about their staying power |
Sports Illustrated
April 17, 2001
Gene Menez |
Five-Ring Circus The spy-plane incident has thrown into high relief areas of conflict between China and the U.S., not the least of which is Beijing's bid for the 2008 Summer Games... |
Energize
August 2008
Susan J. Ellis |
The Yin and Yang of China's Olympic Volunteers Volunteerism Beijing 2008 style is managed rigorously by the state and for the state. |
BusinessWeek
November 12, 2009
Roberts & Engardio |
China's End Run Around the U.S. As more free-trade deals exclude America, Beijing could dominate a new Asian trade bloc. |
The Motley Fool
August 19, 2004
Mike Cianciolo |
McDonald's Olympic Glory The fast food king utilizes the games to further expand its empire. |
Chemistry World
July 24, 2008
Hepeng Jia |
Chemists join Olympic clean-up effort Chemists have played a vital role in improving Beijing's air quality for the Olympics, guiding the government's massive clean-up operation by highlighting and monitoring major pollution sources. |
The Motley Fool
August 29, 2008
Tim Hanson |
Are You Ignoring the World's Next Great Growth Story? Few other cities in China are home to so many architectural marvels, such a developed economy, and access to such a variety of imported goods as Beijing -- and that means great growth opportunities. |
BusinessWeek
September 13, 2004
Ewing & Carlisle |
A Big Fat Greek Triumph The Games' success should help Greece's economic and cultural standing soar. |
BusinessWeek
March 25, 2010
Dexter Roberts |
Closing for Business? Western companies are finding themselves shut out as Beijing promotes homegrown rivals |
Chemistry World
June 13, 2008
Hepeng Jia |
Olympic chemical restrictions worries industry The Chinese government's drive to restrict the movement and manufacture of chemicals ahead of the Beijing Olympics could hit the country's chemical industry, analysts have warned. |
AskMen.com
Jim Bauer |
5 Things You Didn't Know About The Torino Olympics Five of the more curious things you didn't know about the upcoming 2006 Winter Olympics. |
Inc.
August 2008
Max Chafkin |
An Olympic Shutdown? Beijing's Olympic dreams may be a nightmare for U.S. companies. |
InternetNews
March 17, 2008 |
Chinese Seethe on Web Over Rare Riots in Tibet Blogs reveal true opinions of population in China. |
InternetNews
February 15, 2008 |
Blogs Get Official Go-ahead For Beijing The International Olympic Committee on Friday gave the green light to allow blogging at the Olympics for the first time, issuing guidelines for this August's Beijing Games. |
The Motley Fool
August 25, 2008
Nate Weisshaar |
China's Closing Ceremonies? The Olympic Games are over. What's next for the host country? |
Reason
February 2008
Kerry Howley |
Artifact: The Counterfeit Olympics Beijing authorities have taken an interest in the legal integrity of the Olympics 2008 logo, which they own. |
Fast Company
June 2014
Julie Makinen |
Adam Schokora, Jimi Zhang, Leon Yan, and Taylor Shen NeochaEdge is a hub of Chinese creativity and commerce that's got global brands banging at the door. A nimble group of whiz kids is marketing the talents of young Chinese artists and generating content for multinational companies. |
Global Services
August 25, 2008
Imrana Khan |
An ITO Project Well Done Seventeen days of Beijing Olympics are backed by four years of planning and technology integration. Atos has been the prime IT outsourcing contractor for Olympic Games' since 2002. |
Sports Illustrated
April 11, 2001
Frank Deford |
Gold medal diplomacy U.S.-China feud has ramifications of Olympic proportion... |
The Motley Fool
July 12, 2007
S.J. Caplan |
Stocks With Scruples Catch up with last month's developments in socially responsible investing. Calvert... Domini... A study by the Committee Encouraging Corporate Philanthropy found... etc. |
InternetNews
April 7, 2008 |
China Allows Access to English Wikipedia As Olympics near, Chinese authorities ease 'Net restrictions on online encyclopedia. |
The Motley Fool
February 3, 2006
Andy Cross |
Three Blue Chips Go for the Gold Gold Medal: Anheuser-Busch... Silver Medal: Johnson & Johnson... Bronze Medal: Bank of America... |
Fast Company
February 2010
Anne C. Lee |
The Vancouver Olympics by the Numbers Let the Games Begin! More than 80 nations and 5,500 athletes and officials will participate in this year's Winter Games. |
Entrepreneur
November 2007
Scott Bernard Nelson |
Is China a Stock Goldmine? Olympics fever hits China - should your investments follow? |
Wired
July 24, 2007
Spencer Reiss |
Smog and Mirrors: China's Plan for a Green Olympics China won its bid for the 2008 games in part by vowing to put on a "Green Olympics." In the six years since, officials have been battling to make at least some of that happen. |
BusinessWeek
December 20, 2004
Dexter Roberts |
China Goes Shopping Billions of dollars, euros, and yen have been invested to build up companies on the China mainland in the last decade. Now Chinese companies, flush with cash and in command of the world's lowest-cost manufacturing plants, are doing some foreign investing of their own. |
BusinessWeek
November 22, 2004
Dexter Roberts |
China: A Bit Of Theater Starring The Yuan The message is clear. China wants to introduce more flexibility into its currency system, and so stave off U.S. pressure. But any changes will be incremental, within Beijing's time frame, and designed to keep China as competitive as ever. |
BusinessWeek
June 4, 2009
Dexter Roberts |
China's Frustrations with America The financial crisis has tarnished America's image among the Chinese, who once looked to the States as a role model. |
Salon.com
September 30, 2000
Ruth Shalit |
Chain saws, drugs and lesbians Olympic advertising deserves a gold medal -- in confusion... |
The Motley Fool
March 31, 2008
Dave Mock |
China Faces a Major Wireless Test With the Beijing Olympics quickly approaching, the Chinese government is hoping that everyone will see and hear what China can do in mobile communications by promoting the launch of its homegrown third-generation wireless technology. |
BusinessWeek
July 15, 2009
Roberts & Balfour |
China Revs Up Its Dealmaking Machine The Chinese are in the midst of an M&A craze, doubling overseas investments last year. Could the deals benefit the global economy? |
BusinessWeek
March 12, 2007
Dexter Roberts |
Rumbles Over Labor Reform Beijing's proposed worker protections are giving multinationals the jitters. |
Entrepreneur
January 2008
Chris Penttila |
Can You Compete? Chinese manufacturers aren't just making your stuff - they're making their own, too. |
Salon.com
February 4, 2002
Terence Clarke |
Tibet: Lost in the Himalayas An American photographer who brought three children out of Tibet talks about how the country's legendary spiritual tradition is vanishing... |
