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A Reign of Men Supermarkets and products generally have been geared toward women, but that may no longer be as effective as in the past.   |
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September 4, 2006
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Secrets Of The Male Shopper Marketers have been missing half the male population. They're finally paying attention. |
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Are You An Alpha Male Or A Bully? Two guys both work at the same corporation. Both are in middle management. Both are decisive, and both seem confident. But one is an Alpha Male, and the other is a Bully. |
Food Processing
April 2005
John Stanton |
Market View: Do you really understand food? We need to have more women involved to make the food processing business better and bring companies closer to their markets. The same may be said for other industries. |
AskMen.com
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Fatherhood And Testosterone "Men who become fathers have far lower levels of the male hormone than when they were single and childless." |
AskMen.com
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Top 10: Male Sellouts The men on our top 10 list are guilty as male sellouts. Sure they earn tons of cash for their actions, but they've lost plenty of respect along the way. |
AskMen.com
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Great Male Survey: Lifestyle Myths You've heard many of these before: Men can't cook or dress well, they hate to shop, and they drink a lot of beer. They're male myths and we've compiled a top 10 list of the most popular. |
The Family Room
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Raising Smart Consumers Parents need to recognize that they have a responsibility to teach their children to become wise consumers... |
InternetNews
April 23, 2004
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Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
AskMen.com
Matthew Fitzgerald |
Rules for the New Menaissance Want to break out of the cage of female "empowerment"? Here are a few rules for the newly liberated man to follow. |
AskMen.com
James Bassil |
Dating Facts vs. Fiction: Great Male Survey Results Our survey shows that a lot of the old stereotypes regarding guys hold true, and this is especially the case when it comes to relationships. Read on for more. |
InternetNews
April 11, 2008
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Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
The Motley Fool
May 1, 2008
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Casual Male Fights a Flabby Image The retailer focuses on brand-building to combat the big-man stigma. |
The Motley Fool
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Rich Duprey |
No Plus-Size Sales at Casual Male Unlike the clothes it sells, big-and-tall men's shop Casual Male did not have a plus-sized first quarter. The retailer saw sales and profits slide. |
The Motley Fool
April 6, 2004
Chris Mallon |
Coke, Pepsi Court Low Carbs The new low-carb colas put diet soda's reputation at risk. |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
AskMen.com
October 3, 2000
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Do Men Really Care About Fashion? Although there has been a rise in male fashion sales and even a rise in the hiring of male models, men still don't have that yen for fashion trends, let alone shopping, that women do... |
The Motley Fool
February 22, 2011
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How the Past 40 Years Have Treated You Depends on Sex Women are pulling all the weight in household income growth. |
Salon.com
January 30, 2001
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You're soaking in it Ad critic Jean Kilbourne rips into "toxic" marketing aimed at women.... |
PC Magazine
November 14, 2007
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In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
AskMen.com
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Female Breadwinners According to a study carried out by Men's Health magazine, three-quarters of men now have no problem making the second-biggest salary in the household. |
Job Journal
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Working Wounded: Does Manager's Gender Matter? Is it better to work for a woman or a man? |
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How To: Woo Male Friends Here are some ideas on where men can meet some new male friends to hang out with and how to handle the early stages of the friendship. |
Search Engine Watch
April 22, 2004
Chris Sherman |
Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising. |
The Motley Fool
March 25, 2004
Rich Duprey |
Metrosexual Revolution Investors could profit from the metrosexual trend by embracing the new concept of the high-maintenance male and backing companies that are repositioning older skin-care products. |
AskMen.com
October 2, 2001
Austin Silver |
What's A Male Model's Salary? Ever since there's been a demand for male fashion, there has been a demand for male models. The problem remains, however, that although the market has grown for men, women dominate the industry and probably always will... |
Psychology Today
Nov/Dec 2008
Nando Pelusi |
Neanderthink: Good Girls, Bad Girls The vagaries of paternity have led men to sharply categorize women -- even in a hookup culture. Women can get savvy about this male propensity. |
ifeminists
September 30, 2003
Karen De Coster |
Males and Metrosexuality: 'Queer Eye for the Straight Guy' Why the constant denigration of rugged, hetero men? |
The Motley Fool
March 23, 2006
Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
