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Registered Rep. June 18, 2012 Lynn O'Shaughnessy	How College Rankings Influence Scholarship Awards For your affluent clients, it's the schools that don't possess the marquee names that will be eager to award their children scholarships. The author's book, The College Solution: A Guide to Everyone Looking for the Right School at the Right Price explains more.
Registered Rep. January 23, 2015 Lynn O'Shaughnessy	Five Secrets Colleges Are Keeping From You While universities may lure students with fancy brochures, luxury housing and scenic architecture, the reality is that colleges are high-stakes businesses preoccupied with enhancing their own prestige.
Registered Rep. September 16, 2013 Lynn O'Shaughnessy	The Real Costs of College A net price calculator allows clients to look beyond sticker prices to focus on the only price that matters to a mom and dad: the price they'll pay for their child to attend college.
Registered Rep. October 15, 2012 Lynn O'Shaughnessy	College at a Discount Next year, a Minnesota-based university will cut its tuition by 33 percent for all its students. Others will likely follow.
Financial Planning August 1, 2011 David Juliano	Financial Aid Pie: Getting a Big Slice Although billions of dollars in financial aid and scholarships are available, applying and qualifying remains a daunting task. Financial advisors can assist clients through it.
Registered Rep. June 18, 2015 Lynn O'Shaughnessy	How to Handle Overblown College Fears It's only natural that your clients dread the approach of this milestone, but as they prepare for it, you can help minimize their stress level.
Registered Rep. October 21, 2015 Lynn O'Shaughnessy	An Important Change in Financial Aid What President Obama did by signing an executive order in September to make two seemingly simple changes to the FAFSA process can potentially reap huge benefits to your families with college applicants.
Registered Rep. November 19, 2012 Lynn O'Shaughnessy	Value Investing for College Several schools recently dubbed the best value by Kiplinger's also charge the highest net prices in the nation. Shame.
Financial Advisor January 2012 Jerilyn Klein Bier	College Crunch Advisors should start asking clients where their kids may want to attend college when the kids are high school freshmen or even in middle school, says Mazareas. There's a lot to talk about.
Entrepreneur April 2010 Rosalind Resnick	Paying for the Old College Try Advice for small-business owners on how to finance your kids' college educations.
Financial Planning August 1, 2009 Donald Jay Korn	College Panic Many of your clients with teenage children may be feeling the college panic about now. They are looking at diminished net worths and an uncertain job market and economy
Registered Rep. November 21, 2011 Liz O'Shaughnessy	Negotiating through the Maze of College Costs One of the biggest mistakes that families with college-bound teenagers make is looking in the wrong places for college cash.
Registered Rep. October 22, 2014 Lynn O'Shaughnessy	How to Get An Athletic Scholarship Here are seven things advisors should share with clients who believe athleticism is the way to cover college costs.
Registered Rep. April 27, 2015 Lynn O'Shaughnessy	College Savings Don't Hurt Chances For Financial Aid Clients will be in a far better position and enjoy more college options if they've saved for their child's college education. Here's why.
Registered Rep. March 27, 2015 Lynn O'Shaughnessy	The Nation's Most Generous Colleges While there are nearly 2,800 four-year colleges and universities in the United States, there are just over five dozen that claim that they meet 100 percent of their students' demonstrated financial need.
Registered Rep. November 17, 2015 Lynn O'Shaughnessy	What Public Universities Cost at the State Level Public universities, where most students attend, charge significantly different prices. And the policies that dictate who receives financial aid and merit scholarships also vary dramatically.
Registered Rep. May 20, 2013 Lynn O'Shaughnessy	Unlocking College Data What good are the loads of data about colleges, if families can't access it? Here are four websites that are opening the vault.
Registered Rep. December 17, 2012 Lynn O'Shaughnessy	College Admissions Fever The college admissions process can drive teens and their parents crazy this time of year. Here are some statistics to get clients of college-bound kids to simmer down.
Registered Rep. September 27, 2010 Lynn O'Shaughnessy	College In Four Years, Not Six Before a teenager falls in love with any colleges be sure to check their graduation rates. It could save your clients tens of thousands of dollars.
Registered Rep. March 19, 2012 Lynn O'Shaughnessy	The Risks of Independence When parents realize that they haven't saved nearly enough money for college, some of them start wondering how their college-bound teenagers could qualify as independent students.
Investment Advisor January 2010 Tere D'Amato	Expert's Corner: Acing Financial Aid Planning With portfolios still poorer, how can you advise clients with college aid needs?
Financial Planning January 1, 2009 Deborah Fox	Coming Up Short The current economic environment is putting considerable pressure on families. But if parents and their financial advisors take a proactive approach to college planning, parents and students can avoid reliance on credit markets.
Registered Rep. September 21, 2015 Lynn O'Shaughnessy	An Untapped Market in College Financial Planning There is one field where you won't get jostled: The niche for good late-stage college planning. It is just about deserted.
Registered Rep. September 19, 2014 Lynn O'Shaughnessy	The College Illusion Are your clients, who could be paying as much as a quarter of a million dollars to send one child to college, getting their money's worth?
Registered Rep. February 28, 2012 Lynn O'Shaughnessy	Ten Facts About College Freshmen College news that tell us what college freshman think and that Antioch College offers free tuition. For applicants, the FAFSA will be easier to complete this year.
Registered Rep. April 22, 2011 Lynn O'Shaughnessy	Online Cost Calculators May Revolutionize the College Application Process The federal government has mandated that colleges and universities must install net price calculators on their websites by the end of October.
Financial Advisor January 2011 Jerilyn Klein Bier	The College Shopping Maze Saving for college often isn't enough anymore; advisors help parents go school shopping.
The Motley Fool September 22, 2010 Selena Maranjian	7 Ways to Cut the Cost of College Why pay hundreds or thousands when you could be saving that money instead?
Registered Rep. August 26, 2013 Lynn O'Shaughnessy	School's (Not) Out Parents often assume that their children are going to finish their degrees in four years. Most of the time, it doesn't happen.
Registered Rep. February 23, 2015 Lynn O'Shaughnessy	Helping Parents Deal with College Stress The number of parents who express concern about getting their kids into college is almost as many as those who worry about paying the tab.
The Motley Fool April 27, 2011 Dayana Yochim	4 Things Missing From Your Financial Aid Offer There's a lot of money hiding between the lines of those college aid letters.
BusinessWeek November 15, 2004 William C. Symonds	Should Public Universities Behave Like Private Colleges? Public Universities are hiking tuition and becoming more elitist, ducking a key social role.
The Motley Fool October 29, 2009 Rich Smith	Why Does College Cost So Much? The answer is simpler than you think. The government can improve access to higher education and reduce the price of it (not the cost, mind you, but the price students pay directly) by increasing financial aid.
Financial Advisor February 2006 Marla Brill	11th-Hour College Planning Parents of older children turn to financial advisors for college funding strategies.
Registered Rep. October 26, 2015 Kevin McKinley	Paying Tomorrow's Tuition Today In the right situation, prepaid tuition plans can provide savers with a competitive ersatz investment return, especially for families with children who are bound for college in the next few years.
Registered Rep. June 1, 2012 Lynn O'Shaughnessy	Seven Ways to Borrow for College Look for borrower protection, consider credit unions and apply for multiple loans.
Registered Rep. September 17, 2012 Lynn O'Shaughnessy	College Rankings Are Not Accurate People don't appreciate that U.S. News doesn't even attempt to measure the type of learning going on at the nation's colleges and universities.
Financial Advisor July 2006 Raymond Fazzi	A Full-Fledged Specialty Education planning emerges as a new niche financial advisors as more clients need help with complex issues.
Registered Rep. February 25, 2015 Kevin McKinley	The Costs and Effects of High Tuition Advisors can diplomatically help clients and their children get the degree the kids need at a cost the family is willing and able to pay.
The Motley Fool January 6, 2012 Morgan Housel	Surging Tuition: More Than Meets the Eye Hyperinflation, or just poor politics?
The Motley Fool February 2, 2011 Dayana Yochim	7 Signs of a Student Aid Scam With deadlines for applying for aid approaching, 'tis the season for student aid scams.
Registered Rep. August 20, 2012 Lynn O'Shaughnessy	When Dream Schools Become a Nightmare Many parents will go to great lengths to send to their children to their dream schools, but it's not always the best financial decision.
Registered Rep. October 23, 2007 John Churchill	College Costs: Up, Up and Away Recently released survey of college costs found that tuition and fees at 4-year public universities rose 6.6 percent per year in 2007.
CRM May 2011 Leonard Klie	Higher Education Increases Marketing Schools shift focus to generate more inquiries in-house and boost technology investments.
Financial Planning December 1, 2005 Deborah Fox	Back to School Affluent parents with older children are running out of time to save for college. Financial advisers need to craft creative strategies to help these clients reduce education expenses.
CRM September 2013 Leonard Klie	Schools Need to Rethink Their CRM Approaches Many colleges and universities are only using CRM for marketing, ignoring vital service and sales components.
The Motley Fool January 24, 2011 Angela Galper	Road to Investing: Yikes! You've Been Accepted to What College? Congrats -- your kid has been accepted to college. Now how do you plan on paying for it?
Registered Rep. June 20, 2013 Lynn O'Shaughnessy	Don't Hide the Disability While it isn't highly publicized, many colleges have resources for children with learning disabilities.
Financial Planning August 1, 2010 Donald Jay Korn	Borrowing Trouble When conversations about college affordability take place, planners may be able to introduce some realities into the discussion.
Registered Rep. October 3, 2011 Lynn O'Shaughnessy	What College Costs Thanks to a new federally mandated cost calculator, parents can learn far in advance what a particular college will cost them, which should lead to better informed decisions.