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Pharmaceutical Executive
July 1, 2006
Direct to Consumer: Making the Connection Whether it's to promote a drug or help educate the masses, pharmaceutical manufacturers are creating advertising campaigns that tug at people's hearts to get the message out. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. mark for My Articles similar articles
Pharmaceutical Executive
September 1, 2006
Jeannette Park
Directo to Consumer: No-Name Opportunity Marketers are using unbranded ads to get across the right messages. mark for My Articles similar articles
Search Engine Watch
June 23, 2008
David Szetela
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. mark for My Articles similar articles
BusinessWeek
June 11, 2009
Robert D. Hof
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? mark for My Articles similar articles
Search Engine Watch
January 4, 2011
Ryan Woolley
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. mark for My Articles similar articles
Search Engine Watch
March 30, 2010
Jeremy Hull
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. mark for My Articles similar articles
The Motley Fool
August 25, 2008
Rich Duprey
Lipitor Marketing Raises Blood Pressure Pfizer continues affinity-group marketing of its best-selling cholesterol drug Lipitor. mark for My Articles similar articles
The Motley Fool
April 22, 2004
Selena Maranjian
Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving. mark for My Articles similar articles
CRM
February 5, 2014
Maria Minsker
BehaviorMatrix Secures Patent for Digital Emotional Data Capture New platform will give advertisers deeper insight and enable a higher level of personalization. mark for My Articles similar articles