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InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand?   |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone. |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
InternetNews
February 6, 2009
Kenneth Corbin |
Web Crowns Super Bowl Ad Winners, Losers User-generated Doritos spot takes top honors all around, nets creators $1 million. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
The Motley Fool
February 22, 2006
Alyce Lomax |
Garmin Finds the Way Garmin is a company whose stock has often been considered pricey. However, given today's earnings report, it seems that some of those concerns may be put to rest. Investors, take note. |
The Motley Fool
January 18, 2007
Chuck Saletta |
Dueling Fools: Garmin Bear Rebuttal Profits -- not sales -- drive a company's stock. Investors, the GPS-maker's stock is worth watching, but is not quite a buy recommendation. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool
September 9, 2005
Dave Mock |
Garmin Goes Mobile A leading GPS equipment provider offers a new service for wireless phones. Overall, though, the No. 1 factor that will determine the success of this effort -- and positive benefits to Garmin's stock -- is how easy people find the applications to use. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
The Motley Fool
December 23, 2008
Rich Smith |
Garmin Plays It Cool Garmin is taking its place alongside Samsung and Motorola in bringing Google's fabled Android operating system online. |
The Motley Fool
December 24, 2008
Rick Aristotle Munarriz |
Super Bowl Playbook: FedEx Passes With FedEx scaling back on payroll and even on its 401(k) matching contributions, the company didn't feel it prudent to fork over as much as $3 million for a Super Bowl ad. |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
The Motley Fool
January 18, 2007
Alyce Lomax |
Dueling Fools: Garmin Bull Investors the future is bright for Garmin. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
The Motley Fool
February 8, 2010
Anders Bylund |
Google Scores Big at the Super Bowl Google throws its hat in the traditional-marketing ring. Was this Super Bowl ad a touchdown or a fumble? |
InternetNews
January 30, 2009
Judy Mottl |
Dotcoms Line Up for Super Bowl Payoff Net companies weave broadcast and Web marketing in hopes of touchdown results. |
PC Magazine
June 2, 2004
Daniel S. Evans |
Wrist-Sized GPS The Garmin Foretrex 101 might look like an oversized watch, but it's actually a full-fledged GPS device. |
The Motley Fool
July 12, 2010
Dan Dzombak |
Whom Should You Trust: Main Street or Wall Street? When you're looking to research a stock, should you listen to Wall Street or Main Street? Compare how Main Street's stock ratings differ from Wall Street's. |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
The Motley Fool
July 29, 2004
Dave Mock |
Locating a Winner: Garmin The GPS technology leader may have what it takes to be a truly great stock. |
InternetNews
February 1, 2008
Kenneth Corbin |
Who Says Geeks Don't Like Football? It's not just about beer and cars. As the Super Bowl approaches, tech companies have worked out their own advertising game plans. |
The Motley Fool
September 30, 2009
Rich Smith |
Garmin's No Genius Sure, you can now buy a nuvifone from AT&T. But why? |
The Motley Fool
October 28, 2004
Dave Mock |
Garmin's Got the Goods The GPS mainstay shows it has it where it counts in the most recent earnings report. |
The Motley Fool
June 30, 2008
Alyce Lomax |
Fool Blog: Is Garmin Lost? Is south the only direction for Garmin? |
The Motley Fool
February 7, 2008
Rich Smith |
Please Stop Squeezing Garmin Faulty market logic may have sent shares of GPS maker Garmin down. Investors, take note. |
The Motley Fool
March 17, 2004
Brian Gorman |
NY Times' Digital Dominance Q1 earnings will likely disappoint, but its growing digital division is worth keeping up with. |
BusinessWeek
April 24, 2006
Jon Fine |
Rise Of The Lowly Search Ad Savvy big-name marketers are now tying search ads into more traditional campaigns |
InternetNews
February 6, 2004
Janis Mara |
Super Bowl Ads Supercharge Online Traffic Ads about sex, drugs and taxes sent Web traffic skyrocketing. |
The Motley Fool
April 3, 2008
Rich Smith |
Garmin Getting Squeezed Garmin spooks the market by underpromising again. |
InternetNews
September 11, 2009 |
Microsoft Takes to the Airwaves for Windows 7 First ads debut for the upcoming operating system. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
The Motley Fool
November 27, 2006
Anders Bylund |
Your Super Bowl, Your Ads The Internet has opened up new avenues between corporations and consumers, and the recent rise of user-submitted video services like MySpace, YouTube, and Google Video is changing the rules of the game. Grassroots marketing seems to be an idea whose time has come. |
Search Engine Watch
February 5, 2008
Chris Boggs |
Super Bowl XLII Ads - Where's the URL? Some Super Bowl advertisers used their 30 seconds to drive visitors to their Web sites, while others made it difficult to find their online presence. |
The Motley Fool
October 28, 2008
Rich Smith |
Foolish Forecast: Everybody Hates Garmin In advance of earnings, analysts expect the most famous name in GPS technology to show sales growth, but a profit loss. |
The Motley Fool
October 26, 2010
Rich Smith |
Garmin Smartens Up Garmin is getting ready to call it quits on its failed attempt to challenge Apple and Research In Motion for the hearts and wallets of smartphone shoppers. |
AskMen.com
Steve Seepersaud |
Top 10: Highest-Rated Broadcasts Let's recap the 10 most-watched sports-related broadcasts of all time. No big shocker here -- the Super Bowl dominates. |
The Motley Fool
January 18, 2007
Alyce Lomax |
Dueling Fools: Garmin Bull Rebuttal The total market for portable navigation devices is expected to have at least doubled in 2006 and should continue strong growth this year as well; it seems clear that growth should continue well into the future. Investors, take note. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
The Motley Fool
August 22, 2007
Rick Aristotle Munarriz |
Take the YouTube Challenge Google's video-sharing site introduces InVideo ads, small ad overlays within some of its most popular videos. Current blogs indicate that viewers are not thrilled with the idea. |
The Motley Fool
August 13, 2010
Andrew Bond |
Garmin's Gone to the Dogs The navigation leader has lost its way. |
InternetNews
February 2, 2006
Susan Kuchinskas |
MSN's Motor City Connection MSN is showcasing Windows Live Local with a special Super Bowl mash-up combining mapping with information on local attractions in Detroit. |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
