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BusinessWeek August 6, 2009 Susan Berfield	Starbucks: Howard Schultz vs. Howard Schultz Starbucks' iconoclastic founder has gone through a reeducation in the rigors of running a more typical company.
The Motley Fool December 19, 2005 Alyce Lomax	Starbucks Spreads Surprise and Delight The company's ad campaign is obvious this holiday season. The idea that the company spread the word by spreading cheer this year seems in keeping with the culture that is Starbucks.
The Motley Fool August 28, 2008 Alyce Lomax	Saving Starbucks, One Cup at a Time Are things looking up for the coffee giant and its shareholders?
The Motley Fool May 10, 2004 D. Gardner & T. Gardner	Starbucks' Steady Game Think Starbucks has reached saturation? Think again, says Chairman Howard Schultz.
The Motley Fool November 16, 2007 Alyce Lomax	Starbucks' Less Caffeinated Growth With sluggish U.S. traffic, and quarterly results that beat, but didn't exceed analysts estimates, Starbucks trims next years guidance, and announces a television ad campaign.
The Motley Fool January 14, 2008 Todd Wenning	Worst Stock for 2008: Starbucks This analyst thinks that Starbucks will be the worst stock of 2008. Despite the return of its founder, he feels that improvement will take time.
The Motley Fool July 7, 2008 Rick Aristotle Munarriz	Stop Sticking Up for Starbucks Can Starbucks innovate in time? And how quickly will the market copy what works then?
The Motley Fool February 13, 2009 Alyce Lomax	No, Starbucks, Please Don't! The company will start offering Starbucks Via instant coffee in its cafes next month in packs of three or 12.
AskMen.com Ross Bonander	5 Things You Didn't Know: Starbucks Love 'em or hate 'em, here are five things you may not know about Starbucks, your friendly, ubiquitous coffee house.
The Motley Fool July 2, 2008 Alyce Lomax	Did Starbucks Just Supernova? OK, it's not that bad, but these aren't the jazziest times for the java giant, with news of closing stores and cutting jobs.
The Motley Fool September 2, 2004 Alyce Lomax	Falling Starbucks? Will Starbucks junkies sweat a price hike? Maybe it's time to sell.
The Motley Fool August 2, 2007 Nathan Parmelee	I'm Part of the Problem for Starbucks Are Starbucks customers not as loyal as they once were? What can Starbucks do now to differentiate itself again and regain that loyalty.
The Motley Fool February 26, 2007 Tim Beyers	Has Starbucks Lost Its Soul? The coffee king's former CEO says it has. Schultz is the spiritual leader of Starbucks. If he thinks the stores are losing their soul, they probably are.
The Motley Fool March 2, 2006 Brian Gorman	McDonald's and Starbucks' Java Joust Resisting McDonald's coffee challenge may cost Starbucks a few customers. However, Starbucks investors shouldn't panic about the challenge from McDonald's.
The Motley Fool March 27, 2008 Joe Magyer	Stock Madness Elite 8: Starbucks Starbucks is a company with an iconic brand, a beaten-down share price, and the makings for a strong second wind.
The Motley Fool September 28, 2006 Alyce Lomax	Dueling Fools: Starbucks Bull Starbucks has numerous strategies that should help it continue to provide the double-digit increases in earnings and sales investors have come to expect. Wall Street bears have underestimated Starbucks before, and it seems likely that they're doing so once again.
The Motley Fool January 21, 2010 Alyce Lomax	Instant Magic From Starbucks Starbucks' fiscal first-quarter results contained many promising signs for the coffee giant, including the success of an initiative that brewed up some skepticism at its launch.
The Motley Fool June 17, 2009 Andy Louis-Charles	Starbucks, We're Just Not That Into You ... but We Could Be An ad campaign entitled, "It's not just coffee. It's Starbucks." is supposed to awaken new customers, guilt old ones back, and make loyal drinkers spend more.
The Motley Fool December 21, 2011 Alyce Lomax	2011: The Year Starbucks Redeemed Itself The coffee giant is regaining former glory.
The Motley Fool June 9, 2010 Adrian Rush	Will Starbucks Score a Goal? Just last week, a new Starbucks store opened on the floor of the New York Stock Exchange, and now the company is selling its java in South Africa -- just in time for the World Cup.
The Motley Fool December 12, 2011 Jeremy Bowman	I Was Wrong About Starbucks It was nearsighted of me to think the coffee king wouldn't recover from its 2008 follies.
The Motley Fool March 30, 2007 Alyce Lomax	Fool on the Street: What's in Store for Starbucks There's been lots of negativity about the coffee giant here lately, but should investors expect more?
The Motley Fool January 8, 2008 Alyce Lomax	Starbucks' Star Is Back Chairman and Starbucks luminary Howard Schultz has decided to resume his role as chief executive officer, a position he hasn't held in seven years.
The Motley Fool November 6, 2009 Alyce Lomax	"Big Coffee" Turns Around, Maybe Investors loved Starbucks' rich quarter. Should you refill your cup?
The Motley Fool December 20, 2005 Nathan Parmelee	Starbucks' Year-End Review Along with the red cups and good tidings that Starbucks shares with customers in December, the company also distributes a brand new 10-K for investors. Here's a review.
The Motley Fool March 24, 2010 Jim Royal	Is Starbucks a Buy Now? The dividend looks pretty good to us.
The Motley Fool June 28, 2010 Alyce Lomax	Starbucks Lets It All Hang Out It looks like the coffee giant is old enough to drink.
CIO January 25, 2008 Thomas Wailgum	How IT Systems Can Help Starbucks Fix Itself Too much growth and an executive shake-up bring a new IT chief. But just what can CIO Chris Bruzzo do to keep Starbucks from going stale? A Retail Systems Research analyst has a couple of good ideas.
The Motley Fool June 9, 2005 Alyce Lomax	Starbucks Goes East There's more news concerning Starbucks' aims in China. For now, investors can see it as an inevitability given the recent caffeine buzz about China.
BusinessWeek June 20, 2005 Stanley Holmes	BW 50: Strong Lattes, Sour Notes at Starbucks Starbucks' Hear Music media bars aren't playing out as planned.
CRM October 2013 Maria Minsker	Starbucks: Building an Inspiring Brand It's not just about the coffee.
BusinessWeek January 12, 2004	Orin Smith It's no stretch to say that the financial acumen of Orin Smith, CEO of Starbucks Corp., has been largely responsible for making the Seattle company the world's largest chain of coffee shops.
The Motley Fool February 4, 2004 Gardner & Gardner	Starbucks Fights French Resistance What does it take to bring American tastes to a discerning culture?
The Motley Fool November 5, 2010 Alyce Lomax	Starbucks Turns in a Bang-up Quarter Impressive earnings from the coffee giant give investors a caffeine buzz.
HBS Working Knowledge July 9, 2008 John Quelch	Starbucks' Lessons for Premium Brands This Harvard Business School professor thinks Starbucks troubles began when the company went public.
The Motley Fool April 29, 2011 Alyce Lomax	Starbucks Isn't Slacking Are the coffee giant's second-quarter results grounds for dismissal? Think twice.
The Motley Fool April 1, 2004 Alyce Lomax	Starbucks' Sustained Growth Forget "unsustainable." March same-store sales still sparkle.
The Motley Fool January 6, 2011 Alyce Lomax	Has Starbucks Lost Its Soul? (Again?) Starbucks' strange logo change might be a bad sign.
Fast Company August 2001 George Anders	Starbucks Brews a New Strategy In the physical world, Starbucks seems to be everywhere. Two years ago, its leaders hoped to build an equally strong presence on the Internet. Now they're trying to reach customers with a more modest blend of Net-related offerings...
The Motley Fool March 20, 2009 Alyce Lomax	Starbucks Sweats the Excess Now, according to media reports, Starbucks wants to shed its image as the coffee equivalent of Tiffany or Nordstrom? Should the company dispel it?
The Motley Fool February 14, 2006 Nathan Parmelee	Fools' First Loves: Starbucks When you own a truly high-quality company, holding on for dear life can be the best long-term decision you can make. Even if that means slightly stretching the limits on how you value a company.
The Motley Fool March 19, 2008 Todd Wenning	Starbucks: Value or Value Trap? Is Starbucks still the value stock it once was, or not?
Entrepreneur April 2004 April Y. Pennington	A Brew Attitude It takes more than your average Joe to go up against the likes of Starbucks.
BusinessWeek November 22, 2004 Stanley Holmes	First the Music, Then The Coffee Starbucks' new chain of Media Bars is grabbing customers by the ears. Now the Seattle company is making a major push to add new ways of listening -- and buying -- music for its 35 million weekly customers. Collaborating with record labels is just one element of that strategy.
The Motley Fool February 1, 2007 Alyce Lomax	Starbucks' Stirring Quarter The company reported what it described as a solid quarter, but there are still some elements that deserve recognition and pondering.
The Motley Fool May 1, 2008 Alyce Lomax	Is a Starbucks Shakeup Brewing? While the coffee king faces tough times, some of its competitors may be faring better.
The Motley Fool July 2, 2008 Mac Greer	Can Starbucks Get Its Groove Back? Starbucks announced on Tuesday that it's eliminating 600 stores and cutting 7% of its workforce.
The Motley Fool September 24, 2008 Graham & Lomax	Fool Blog: Can Starbucks Be Saved? The java giant hits black and bitter times.
The Motley Fool April 29, 2011 Shubh Datta	Starbucks Is Looking Very Bullish Starbucks attempts to strengthen its position in emerging markets.
The Motley Fool March 22, 2007 Alyce Lomax	More Soul-Searching at Starbucks The coffee giant's chairman talks about the now-infamous memo. A situation in which investors flee so readily and so emotionally when a company's core business is still intact may be a good time to think just a little bit contrarian.