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Inc.
January 2007 |
Dave Loves All His Children Dave's Gourmet sells 136 different products under a number of lines. Dave wants you to meet some members of the family.   |
Inc.
March 2007 |
Mail An Insanely Hot Topic: Readers respond to a recent article about a rebranding effort at Dave's Gourmet. |
Inc.
January 2007
John Grossmann |
Is Dave Insane? Inside A Brand Makeover The branding experts said he desperately needed help with his image and message. They'd do the job for free. In the end, Dave Hirschkop, of Dave's Gourmet, was offered six distinct approaches for re-branding his company. So here's the big question: Is it crazier to change everything or nothing? |
Inc.
January 2007
Jane Berentson |
Editor's Letter A brief look at a story about the re-branding of Dave's Gourmet. |
Inc.
January 2007 |
Rebranded, Five Ways When the branders at Deskey said they wanted to change things, they didn't mean just a little. Tony Neary, a Deskey design director, explains what his group was going for in these approaches. |
