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CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc.   |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
CRM
October 2010
Juan Martinez |
A Catalog of Contacts With Unica's marketing software, Sears Holdings gains some new-found customer intelligence. |
CRM
February 1, 2006
Alexandra DeFelice |
Return on Rupees By using Unica's Affinium products, India-based HDFC Bank increased marketing campaign volume by more than 200% in the first six months of deployment and by 500% in fiscal year 2005. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
September 1, 2009 |
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
July 1, 2007
Jessica Sebor |
EMC Improves Its Marketing ABCs Unica teaches the EMC how to work smart. |
CRM
February 1, 2006
Colin Beasty |
Business Problem: Marketing Campaigns Are Failing to Deliver Targeted, Relevant Messages to Customers Tech Solution: Event-based Marketing Tools. ATG Adaptive Scenario Engine... SynapseEBM... Unica Affinium Enterprise Marketing Management (EMM) Suite... |
CRM
July 1, 2003
Martin Schneider |
Migrate or Merge? It's an all-too-common scenario these days: A vendor is going under. Should its main competitor buy the company assets, or simply try to attract the failing firm's clients to its own solution? It depends upon the alignment of the technologies, as well as customer requirements and expectations. |
InternetNews
August 13, 2010 |
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging. |
CRM
August 19, 2010
Juan Martinez |
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management. |
CRM
March 24, 2011
Brittany Farb |
IBM Unveils Social and Email Optimization Suite The cloud-based solutions will provide marketers with real-time social media analytics. |
