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Fast Company
October 2005
Danielle Sacks |
Tilting at Windmills Many have tried -- and failed -- to develop a new way to create advertising. Here's how three attempts by one innovative shop, Chiat\Day, ultimately flamed out.   |
BusinessWeek
November 14, 2005
Kerry Capell |
Sweden's Answer to Sam Walton Ikea founder Ingvar Kamprad got his start in business at age 6 - and at 79, he's still pushing simplicity and customer satisfaction. |
BusinessWeek
November 14, 2005 |
"Positive Fanatics": Ikea's Credo Excerpts from Ikea founder Ingvar Kamprad's essay reveal a fierce work ethic, dedication to simplicity, and intolerance for wastefulness. |
Fast Company
April 2004
Jim Collins |
The Wizard, King, and Hobbit of Business The history of IBM unfolds into an epic trilogy about its three CEOs--the determined father, reluctant son, and enterprising stranger. |
Knowledge@Wharton
December 18, 2002 |
Lou Gerstner's Turnaround Tales at IBM Gerstner showed 'em. His new book, Who Says Elephants Can't Dance?, is subtitled Inside IBM's Historic Turnaround and it's fun reading Gerstner's take on how that came about. |
BusinessWeek
November 14, 2005
Kerry Capell et al. |
Ikea Ikea is the quintessential global cult brand. Here's how the Swedish retailer became to be so. |
