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HBS Working Knowledge
August 4, 2006
James Heskett |
What Happens When the Economics of Scarcity Meets the Economics of Abundance? The "Long Tail," a term coined by Chris Anderson describing the item popularity curve. Does the Long Tail represent a paradigm shift for business and consumer behavior? What are its implications for management going forward?   |
The Motley Fool
September 18, 2006
Alyce Lomax |
Foolish Book Review: "The Long Tail" Chris Anderson's long-awaited book discusses a future in which niche content and products gain economic importance, while blockbusters and hits lose some of the power they've enjoyed over previous decades. |
BusinessWeek
July 17, 2006
Robert D. Hof |
Who Needs Blockbusters? "Long Tail Why the Future of Business is Selling Less of More" is an insightful look into today's surprising retail and cultural landscape. |
Wired
October 2004
Chris Anderson |
The Long Tail Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. |
PC Magazine
February 23, 2011
Peter Pachal |
Why There's Nothing Good to Stream on Amazon Prime or Netflix The latest developments with streamed video via subscription highlight the weakness of the model: the lack of titles people actually want to watch. |
The Motley Fool
December 28, 2006
Lomax & Basavaraj |
A Short Talk About "The Long Tail" An interview with Chris Anderson regarding points covered in his new book, "The Long Tail." On media... On satellite radio... On user generated content... On the Long Tail as a bottleneck... On politics... |
Inc.
September 2007
Susan Greco |
A World Without Bestsellers There's strong evidence that on the Internet, a whole new strategy of selling is needed. The old 80-20 rule, that 80 percent of a company's sales come from the top 20 percent of its products, no longer seems to apply online. |
HBS Working Knowledge
November 3, 2003
Manda Salls |
Making Money Making Movies Harvard professor Anita Elberse talks about the state of the international motion picture industry, movie piracy, and how to capture screens in foreign markets. |
HBS Working Knowledge
October 3, 2005
Sarah Jane Gilbert |
The Box Office Power of Stars An interview with Anita Elberse who researched the effect of box office stars on a studio's overall profitability and published the results in the working paper, The Power of Stars: Creative Talent and the Success of Entertainment Products. |
