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Search Engine Watch
October 3, 2006
Rae Hoffman |
Rebranding Ask.com How do you engineer a major overhaul to your web site to increase traffic and user satisfaction? Ask.com's Senior User Experience Analyst describes the company's careful yet bold approach to its recent redesign in this wide-ranging interview.   |
InternetNews
February 27, 2006
Susan Kuchinskas |
Ask Says Bye to Butler Ask Jeeves rebrands to highlight new service and features. |
Search Engine Watch
March 6, 2008
Kevin Newcomb |
Ask.com Remains Committed to Search The reports of Ask.com's death have been exaggerated. The company is not throwing in the towel, as many believe. |
Search Engine Watch
February 7, 2007
Eric Enge |
Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. |
Search Engine Watch
February 27, 2006
Chris Sherman |
Ask Loses Jeeves, Gains New Features The butler has gone into retirement, and Ask.com now sports a crisp new look with a number of impressive new features -- including icon-directed access to more than 20 search tools. |
Search Engine Watch
March 17, 2005
Chris Sherman |
Lessons Learned from Eye Tracking Studies You've optimized your web pages to be search engine friendly, and they're ranking well in search result pages, but so what--if users don't actually do what you'd like them to do once they arrive at your web site. |
PC World
January 30, 2008
Erik Larkin |
Ask.com Rises to the Top of the Pack in Search Privacy AskEraser puts you in control of your search data, giving Ask.com a leg up on rivals. |
Search Engine Watch
June 25, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys. |
Search Engine Watch
November 29, 2006
Greg Sterling |
Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide. |
BusinessWeek
May 5, 2010
Helen Walters |
How Google Got Its New Look The process that led to the redesign of Google's all-important search results page. |
ONLINE
May/Jun 2011
Danielle Becker |
Usability Testing on a Shoestring: Test-Driving Your Website Would you buy a car without driving it first? Probably not. Then why would you consider launching a library website without at least taking it out for a test-drive? |
Search Engine Watch
October 21, 2004
Grant Crowell |
Retaining Traffic after a Web Site Redesign Your site gets great traffic from search engines, and yet it needs a new design. How can you freshen up a site without risking a decline in rankings and a loss of traffic from search engines? |
