| Similar Articles |
|---|
 |
BusinessWeek
May 13, 2010
Townsend & Elfes |
Adidas' Big Money Defense Against Nike With Nike closing in, Adidas hopes sponsorships will preserve its lead.   |
The Motley Fool
August 20, 2008
Colleen Paulson |
China Sporting Gold Medal Potential Double-digit growth forecast for China sports market. |
Fast Company
October 1, 2007
Michael A. Prospero |
The Money Game Despite the NFL's problems, the league remains the premier advertising and marketing platform for companies that target men. |
HBS Working Knowledge
May 1, 2008
John Quelch |
The Marketing Challenges of the China Olympics The Olympic Games are normally a marketer's dream. Not so much this year, given widespread protests against the Chinese government. Here are the branding challenges posed by this year's games in Beijing. |
BusinessWeek
April 3, 2006
Stanley Holmes |
Adidas' World Cup Shutout U.S. fans of soccer's big event will see only Adidas ads on television. Nike's response: A MySpace-style site for soccer nuts. |
The Motley Fool
March 27, 2007
Anders Bylund |
Nike Unfastens Her Sandal A consumer giant changes its advertising strategy. Will others follow? These are still the early days of online marketing, and perhaps it's a bit too soon to crown a champion. |
AskMen.com
Steve Seepersaud |
Vice Sponsorships If there is one thing in common in all sports, it's that health, exercise, and proper nutrition are important to the player's success. So, why do sports endorse products that don't follow this mantra? |
BusinessWeek
July 24, 2006
Stanley Holmes |
Nike: It's Not A Shoe, It's A Community Nike has set up a Web site where soccer fans can network. |
The Motley Fool
March 20, 2008
Timothy M. Otte |
Nike Has the Power Nike's brand power shines in third quarter, with results that were off the charts. |
AskMen.com
Ross Bonander |
How To: Get Sponsored You can attract sponsors by maintaining high visibility in your field or community. |
The Motley Fool
June 21, 2006
Ryan Fuhrmann |
Nike's Confident Buyback Nike has a leading brand, and its strong historical performance should continue for the foreseeable future, thanks to strong international growth avenues. Investors, take note. |
The Motley Fool
May 15, 2007
Ryan Fuhrmann |
Coming to Your Highway: Digital Billboards Billboards are another part of the digital revolution, and Lamar Advertising will be a key player. Investors, take note. |
The Motley Fool
June 28, 2004
Tim Goh |
Nike's European Affair Nike takes over British soccer franchise Manchester United's replica uniform merchandising business, which means Nike gains from every player on the team's star-studded roster where apparel is concerned. |
The Motley Fool
May 18, 2007
Rick Aristotle Munarriz |
Focus Media's Clear Outlook Old-school advertising in China continues to work for Focus Media. Investors, take note. |
The Motley Fool
December 21, 2006
Ryan Fuhrmann |
Nike Hits the Century Mark The footwear maven's stock is up, but has it run too far? |
