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Fast Company February 2011 Suzy Evans	The Blossoming Business of H.Bloom's Hand-Delivered Flowers A subscription-based service for floral arrangements on the cheap.
Fast Company Rachel Heller Zaimont	How Three Dudes Turned Poker Winnings Into A Startup That Could Fix The Flower Business As startup stories go, BloomNation's is among the less likely -- and the source of its initial funding is no exception. The idea that a poker pro would invest his winnings into a bid to shake up the floral business sounds far-fetched.