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AskMen.com
Steve Seepersaud |
Big Paydays In Extreme Sports Competing in extreme sports provides much more than an excuse for an adrenaline fix. The money up for grabs is pretty good. In fact, a few extreme athletes have become millionaires.   |
Outside
August 2009
Josh Dean |
Skateboarder Bob Burnquist's Far-Out Dreams Bob Burnquist is on a quest to go bigger and scarier than any athlete has ever thought possible. Behold the enlightened life (and far-out dreams) of the world's greatest skateboarder. |
Outside
June 2008
Bryant Urstadt |
And You Thought Shock Radio Was Dead! Sirius Satellite Radio has a novel strategy for attracting listeners: Hand the mike to a mob of unapologetically raunchy action-sports DJs and turn off the censors. |
Outside
October 2008
Mark Anders |
Ready to Rally? Like it or not, the kings of action sports have a new hobby. It involves fast cars, big air, and piles of sponsor cash. |
Fast Company
February 2009
Mark Borden |
Shaun White's Business is Red Hot His creativity and authenticity kill in the $150 billion youth market. |
Sports Illustrated
August 23, 2002
Tim Layden |
Sport like it oughta be X Games athletes put competition and fans first. |
Outside
February 2007
Michael Roberts |
The Birdman Vs. the Flying Tomato How does a goofy-looking snowboarder become America's most coveted corporate pitchman? If you're Shaun White, you win Olympic gold, stick to your guns, and seek career advice from the king of crossover, Tony Hawk. |
BusinessWeek
April 2, 2007
Ronald Grover |
The Making Of A Sports Mogul How Casey Wasserman is building a sports-marketing machine for the Digital Age. |
Outside
August 2006
Bryan Curtis |
Cheap Tricks To air is human. To go big is divine. Why are action-sports athletes suddenly channeling Evel Knievel? |
AskMen.com
Ken Galloway |
Fitness Interview: Shaun White No snowboarder is as decorated. No redhead is as nimble. |
Car and Driver
November 2006
Aaron Robinson |
Will the Travis Pastrana Show Save U.S. Rallying? - Car News The feats of Travis Pastrana during the 2006 X Games drew enough spectators to encourage rally professionals to believe that their sport is finally coming into the limelight. |
Outside
May 2000 |
Biking In the following pages, Armstrong and his coach reveal the surprising fitness strategy that got Lance ready for last year's Tour---a plan that can put you at the head of the pack, too. After that, we celebrate the distinctive regional styles of bicycling in the U.S.A. |
Sports Illustrated
February 26, 2002
Josh Elliott |
All Aboard You might be surprised at who's hopped on the Olympic snowboarding bandwagon... |
| AskMen.com |
Mat Hoffman: The BMX Master Why is he famous? Mat Hoffman became a BMX pro at 16, now owns his own bike and production companies, performed the first no-handed 900 at the X Games in August 2002, and says he will ride until his "legs fall off." |
BusinessWeek
September 10, 2007
Paula Lehman |
Offbeat Thrills Now, Big Money Later? 18- to 34-year-old males, targeted for their buying power and attention to marketing, are tuning in to these new sports. Potential investors, take note. |
HBS Working Knowledge
March 6, 2006
James Aisner |
Winners and Losers at the Olympics Harvard Business School professor emeritus Stephen Greyser has been studying, teaching, and writing about the business of sports for over 30 years. Here, he discusses his perspectives on the the marketing aspects of the recent Turin Games. |
Outside
January 2010
Alicia Carr |
Shaun White's Project X A short conversation with Shaun White, who discusses the halfpipe called Project X which was built just for him at Silverton Mountain. |
Sports Central
February 18, 2006
Greg Wyshynski |
Who Owns the Olympics? By keeping a death-grip on what should be public-domain content, NBC Sports has placed a shroud of anonymity over the Olympics in Turin. |
Sports Illustrated
February 12, 2002
Richard Hoffer |
Snowboarding's crowning achievement Snowboarding is still not really mainstream at the Olympics. |
Popular Mechanics
September 2008
Fiona Gilsenan |
How to Build a Backyard Climbing Wall, Skate Ramp & BMX Jump The freedom and joy of childhood cannot be programmed into a video game or saved on TiVo. It takes real-life play, preferably outdoors. Here's how to turn your backyard into a place of adventure for your kids. |
Entrepreneur
October 2009
Gary Cohn |
Tony Hawk Carves a New Niche The master of the half-pipe and creator of a skateboard empire is about to introduce his latest trick: a computerized skateboard without wheels. |
Sports Illustrated
February 19, 2002
Janet Maslin |
Medal Worthy NBC's two toughest jobs in broadcasting the Olympics have been guessing what will make the best broadcast and, more important, knowing when to leave well enough alone. So far the network is succeeding at both... |
