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CFO
May 15, 2012 |
To Get Ahead, Go in Reverse Vijay Govindarajan and Chris Trimble of Dartmouth College's Tuck School of Business argue in their new book that multinational companies must also engage in "reverse innovation," by considering the needs of customers in developing countries first.   |
IndustryWeek
April 20, 2011 |
Great Idea! Now What? The 'other side of innovation' proves challenging for even the best companies. |
CIO
September 14, 2012
Kim S. Nash |
Innovation Can Start Far From Home The needs of customers in emerging markets are far different than those of customers in the rich world. Innovations needed to meet the needs of customers in the developing world can flow uphill. |
HBS Working Knowledge
December 5, 2005
Govindarajan & Trimble |
Not All Innovations Are Equal Innovative strategies alone -- without changes to either the underlying technologies or the products and services sold to customers -- drive the success of many companies. But now, the long-term survival of a company depends on strategic innovation more than ever before. |
