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HBS Working Knowledge
November 28, 2005
Katherine Heires |
Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.   |
BusinessWeek
May 2, 2005
Baker & Green |
Blogs Will Change Your Business Customers and rivals are figuring blogs out and ignoring them may cost business. Here is a primer about blogs and how their growing power can benefit businesses. |
Entrepreneur
August 2006
Catherine Seda |
Attention, Please! Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar. |
Inc.
January 2009
Bob Parsons |
The Way I Work: Bob Parsons, Go Daddy Being outrageous seems to work just fine for Bob Parsons. He's the founder of Go Daddy, the world's largest domain-name registrar. |
Fast Company
April 2008
Robert Scoble |
Meet the Press How to get good PR for yourself in the blogosphere. |
BusinessWeek
September 19, 2005
Jon Fine |
Remapping The Blogosphere Technorati's new searchable blog directory would help readers -- and advertisers. The company's focus on making the blog world bite-sized for a more mainstream audience comes as it takes heat from bloggers complaining about spotty searches and sluggish technology. |
InternetNews
October 29, 2008
Kenneth Corbin |
Blogs Better at Pushing Product? New research finds that bloggers' links are gaining heft as trusted guides for finding useful content and product purchases. |
The Motley Fool
March 7, 2006
Alyce Lomax |
Wal-Mart's Blogging Blunder The retail behemoth's attempt to repair its image via blogs seems to be backfiring. |
Search Engine Watch
March 9, 2005
Chris Sherman |
A Cool Blog Discovery Tool There's a lot of great content out there on those millions of blogs, so finding the good ones related to your own interests can be a challenge to many blog search engines. But this set of tools takes a different approach to blog searches. |
InternetNews
September 14, 2005
Sean Michael Kerner |
Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now. |
Financial Planning
October 1, 2005
Pat Olsen |
The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Search Engine Watch
May 28, 2009
Justilien Gaspard |
Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership. |
The Motley Fool
November 23, 2005
Selena Maranjian |
The Business of Blogging How blogs are influencing business -- and helping investors. |
InternetNews
June 2, 2009
Michelle Megna |
Online Ad Group Helps Track Social Media ROI New tools and metrics emerge to address quandary of tracking social media ad campaign performance. |
Inc.
May 1, 2003
Matthew Fogel |
Blogging for Dollars Blogs may be the cheapest way to communicate with your customers. |
Inc.
November 2005
Jory Des Jardins |
Blog Rules The business blogosphere is a world unto itself, with its own set of rules and regulations. Newcomers break them at their own peril. Here's what you need to know before jumping into the fray. |
Fast Company
April 2004
Jena McGregor |
It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Blogging: More Than Idle Chatter Blog as if you mean it. |
PC Magazine
December 9, 2003
John C. Dvorak |
Co-opting the Future The onerous Big Media incursion marks the beginning of the end for blogging. |
CIO
June 1, 2006
Michael Fitzgerald |
Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
Inc.
November 2005
Jory Des Jardins |
When Blogs Go Bad Blogs can be a great marketing tool. But when they bite back, it's all about damage control. |
The Motley Fool
April 20, 2005
Alyce Lomax |
Blogging the Nightly News Media companies such as NBC may soon allow viewers to talk back to their favorite news anchor using a blog. |
Entrepreneur
May 2008
John Jantsch |
The New Frontier These days, everyone's blogging. Is it time for your business to join the club? |
Search Engine Watch
July 21, 2005
Chris Sherman |
Deeper Insight into the Blogosphere BlogPulse, Intelliseek's suite of tools for tracking trends and monitoring activities in the blogosphere, now has a cleaner look and a host of new features. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Loving Each Other More: Search Engines & Blogs There's a good reason for Google or someone else to create a robust, blog-specific search engine. In addition, there are things bloggers could do to make their content more accessible to ordinary web search engines. |
Managed Care
July 2007
Alan Adler |
Why Blogs? Don't dismiss this development in Web communication. Blogs -- the best of them -- conduct serious and extensive discussions of health care policy and provide important new information. |
BusinessWeek
August 8, 2005
Bruce Einhorn |
Blogs Under Its Thumb How Beijing keeps blogs from spinning out of control. |
BusinessWeek
July 11, 2005
Carol Matlack |
Let Them Eat Cake -- And Blog About It France's passion for Web logs is beginning to alter the political and business climate. |
U.S. Banker
September 2010
George F. Colony |
Hey, CEOs, Be More Social Social media is fast gaining influence in the business world, but there s one demographic almost completely untouched: chief executives. |
InternetNews
September 24, 2004
Chris Nerney |
Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed. |
PC Magazine
August 16, 2006
Captain Jack Sparrow |
Blog Nation In only a few short years, blogging has become a vital part of many Americans' lives, according to a phone survey of 7,012 people by the Pew Internet & American Life Project. |
InternetNews
January 2, 2007
David Needle |
Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one). |
Search Engine Watch
November 5, 2009
Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
CFO
October 1, 2004
John Edwards |
Blogging for Dollars Once the domain of the disgruntled and demented, Web logs are being embraced by business executives. Consider Microsoft's commercial web-log pilot service in Japan. |
Inc.
November 2008
Jess McCuan |
A Cold Call, a Blog, and a $20 Million Lawsuit As CEO blogs proliferate, so will the legal issues. CEOs should be authentic on their blogs, but need to understand that their words will be out there and widely seen. |
InternetNews
December 9, 2005
David Needle |
Making Blog Money Through Video Vive Network wants to help bloggers take ads a little further by hooking bloggers up with video ad dollars. |
Search Engine Watch
September 27, 2010
Bas van den Beld |
5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers. |
InternetNews
September 9, 2005
Steven Warren |
The Benefits of Corporate Blogging Allowing employees to blog can generate advantages for your company. Here's some rules to follow. |
PC Magazine
February 8, 2007
Russell Morgan |
Business Blogging Here's how your small business can benefit from blogs. |
InternetNews
November 26, 2004
Susan Kuchinskas |
RSS: Feed Me the Money XML syndication strips ads from online content. For self-supporting bloggers, that's a problem. |
AskMen.com
Jim Bauer |
How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger. |
Entrepreneur
July 2008
Gail Dutton |
Go Blog-wild When your company goes global, its blog should, too. |
InternetNews
April 22, 2005
Tim Gray |
Bloggers And The First Amendment A Hostway survey reports bloggers should have the same rights as traditional journalists. |
Information Today
September 29, 2008 |
Technorati Releases 2008 State of the Blogosphere Report Since 2004, Technorati's State of the Blogosphere reports have analyzed the trends around blogs and blogging. For the 2008 study, the company wanted to go beyond the numbers to deliver insights into bloggers and the state of blogging today. |
BusinessWeek
May 7, 2007
Heather Green |
The Big Shots Of Blogdom Executives are learning to take the 24/7 patter of online critics very seriously indeed. |
Search Engine Watch
June 1, 2005
Chris Sherman |
Searching for Bloggers Near You A new service from Blogdigger pinpoints bloggers by their physical location in the United States, with coverage soon to be extended to cities throughout the world. |
Search Engine Watch
May 20, 2008
Aaron Shear |
Social Media Marketing in an Enterprise Environment Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. But that's all beginning to change, as more big businesses find ways to incorporate these elements into their overall marketing strategy. |
Fast Company
March 2005
Cheryl Della Pietra |
Blog-N-Sell Textura Design uses blogs almost exclusively to pitch its low-tech rod-and-clamp seals. |
PC Magazine
September 28, 2005
John C. Dvorak |
Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about. |
