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The Motley Fool February 1, 2005 Richard Gibbons	The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage.
The Motley Fool January 12, 2012 Isaac Pino	How American Brands Rule the World The best global brands can provide a boost to your portfolio.
The Motley Fool August 6, 2007 Todd Wenning	ACCO Brands Shapes Up Second-quarter earnings from slimmed-down ACCO Brands were above analyst estimates, and the stock is currently trading 10% higher. Investors, take note.
CRM December 2009 Lauren McKay	On the Scene: Gartner CRM Summit '09--Trust Is the New Differentiator Big brands and consumers alike see a new found value in trust.
Wired November 2004 James Surowiecki	The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal.
InternetNews September 18, 2009	What's in a Name? For Google, Nearly $32 Billion Search and online advertising giant saw its brand value jump more than 25 percent in a year when the top 100 brands lost almost 5 percent of their total value.
InternetNews March 31, 2008	Why Apple is Seen as Brand Champ The Apple brand has the biggest impact on the world's consumers, while Microsoft and the United States nation brand are those considered most in need of a remake, a survey showed on Monday.
CRM September 13, 2011	Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.
InternetNews February 6, 2008	Report: Google Eyes Online Music Move in China Google is planning to boost its presence in China by tying up with a Chinese online music company to provide free music downloads.
The Motley Fool December 20, 2006 Alyce Lomax	Google's Calling? Google might want you to lend it your ears. But given the fact that a Google phone is still in the realm of rumors, investors should put excitement on hold and wait for some real news.
Entrepreneur July 2008 Robert Kiyosaki	Admit One Standing out in the crowd is key to building your brand, but knowing when to say no to growth is equally important.
The Motley Fool December 21, 2005 Alyce Lomax	Apple Decks Halls, Competitors There's no arguing Apple's status as the current king of online music. Whether Apple's shares are priced to match its performance is a whole different question.
Fast Company March 2005 Linda Tischler	Andy Spade on Branding The visionary designer offers lessons from the world of fashion on how to brand your products -- and how to sell your brands.
CRM March 2015 Maria Minsker	Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off.
Fast Company April 2014	Can You Hawk on Facebook? Over five days we tracked four popular brands on Facebook. First, we checked out how often they "tried to sell me stuff." Then we looked at how "liked" their sales pitches were, compared to their average Facebook post.
The Motley Fool February 1, 2005 Alyce Lomax	Microsoft's Search and Destroy Will heavy ad pocketbooks help Microsoft strangle Google?
InternetNews January 14, 2005 Michael Singer	Apple's iPod Shuffle Stifles Podcasting Audio bloggers say even the new 1GB Flash-based player is not enough for a full show.
The Motley Fool September 27, 2005 Selena Maranjian	Top Brands You're Humming American Brandstand has tracked all the mentions of brands in the lyrics of the Billboard Top 20 singles chart. How might an investor view this kind of information?
BusinessWeek August 1, 2005 Berner & Kiley	Global Brands The companies that best built their brand images, and made them stick.
The Motley Fool March 4, 2005 Selena Maranjian	I Heart Google Do consumers love or hate the companies you own? If you're interested in investing in a company, finding out can give you useful insights into what kinds of public perceptions there are about it and what issues it might be facing.
The Motley Fool August 30, 2006 Rick Aristotle Munarriz	Apple Googles for Greatness The Mac maker taps Google's CEO for its board. This is just one more way for Google to draw a thicker battle line against Microsoft.
Inc. May 2006 Mark Spoonauer	Taking the Show On the Road With a tuner and the ability to play movies, this new media player just may trump the iPod.
The Motley Fool August 29, 2005 Seth Jayson	Is Your Brand Bogus? Wall Street's dustbin is littered with "great brands" that weren't. In the end, a company -- and a brand's -- survival doesn't depend on hype. It depends on real profits.
AskMen.com July 24, 2013 Robert-Jan Broer	What Men Are Wearing On Their Wrists In Struggling Europe The days of having a watch as a status symbol are over for many Europeans, so perhaps they now focus on watches that have a more intrinsic value to collectors or connoisseurs. The European watch press has been giving these independent lesser-known brands more coverage lately.
InternetNews October 26, 2005 Susan Kuchinskas	Google Base Could be Database For Everything Is a classifieds offering the next big thing from Google?
The Motley Fool November 6, 2007 Saibal Saha	The Power of Global Brands Corporate brands provide tremendous marketing leverage, however, a company that has a lot riding on its brand runs the risk that one unfavorable issue will affect the entire business. There are pros and cons to this strategy.
CRM January 15, 2013 Leonard Klie	Brands Continue to Fail Their Customers New research from Forrester shows customer service hasn't improved all that much in the past year.
The Motley Fool December 3, 2004 Selena Maranjian	Trouble for Big Brands Brands are critical assets, but they're losing some value. What does this mean for investors?
The Motley Fool November 14, 2006 Alyce Lomax	Apple Goes Airborne A new Apple deal with airlines highlights how Microsoft faces an uphill battle ahead to disrupt the iPod's momentum and relative ubiquity. Investors, take note.
Food Processing July 2011 Diane Toops	Food Processors Find Public Growth for Private Label The price differential between branded food and store brands is still there, augmented by higher quality and healthier formulations.
The Motley Fool June 15, 2006 John Bluis	Dueling Fools: Google Bull Even without considering the other potential areas for growth, it's possible that advertising alone could support Google's current valuation. Investors, take note.
The Motley Fool August 23, 2011 Reza Handley-Namavar	1 Secret to Finding Great Stocks What makes a lasting brand you can profit from?
The Motley Fool October 12, 2004 Seth Jayson	Apple Tempts Virgin With the entry of Virgin Group's new MP3 player into the market, competition is coming for the iPod. And it's improving.
Fast Company August 2004 Linda Tischler	The Good Brand Brands are less and less about what we buy, and more and more about who we are. That means your cola can't just taste good. It has to feel good, too.
The Motley Fool July 9, 2004 Alyce Lomax	Microsoft's Pocket Ploy Will the software giant's Portable Media Center solution bring movie downloads mainstream and slow down the iPod's growth?
The Motley Fool March 21, 2006 Tim Beyers	Google's Financial Makeover The search site's march toward full-scale portalhood continues. Should Microsoft or Yahoo! start to worry? Investors, take note.
BusinessWeek September 17, 2009 Spencer E. Ante	At Amazon, Marketing Is for Dummies Instead of lavish ads, it invests in technology and distribution -- and the results are startlingly effective
CRM April 12, 2012	Performance Marketing Technology Allows Brands to Track Social Media to Point-Of-Sale Performance Horizon Group's 'ExactView' offers U.S. brands true understanding of their digital campaign ROI.
Entrepreneur June 2005 Gwen Moran	Lend a Brand How lesser-known brands help win retail customers' trust.
The Motley Fool March 16, 2005	The World's Biggest Brands When you look for companies in which to invest, give high marks to candidates with strong brands, since well-known brands can help a company make money more easily.
InternetNews November 2, 2007 David Needle	Is Monday D-Day For G-Phone? Google may finally go public with its "Google Phone" plans Monday.
The Motley Fool September 6, 2005 Rick Aristotle Munarriz	Why Do You Hate Google? The most valuable Internet stock is not a bully. If you thought that eBay was a force to reckon with in its empowerment of individual entrepreneurship, Google's revolution in the promising realm of online advertising has done much more than that.
Wired December 2005 Kevin Kelleher	Who's Afraid of Google? Everyone. It seems no one is safe: Google is doing Wi-Fi; Google is searching inside books; Google has a plan for ecommerce.
The Motley Fool March 1, 2007 Ryan Fuhrmann	Growth and Income From Limited Brands As it stands, Limited Brands has a number of brands with solid growth potential but is also able to generate substantial cash flow and benefit shareholders via dividend payments and stock buybacks.
The Motley Fool July 11, 2007 Brian Orelli	Icy Hot Results From Chattem The manufacturer of over-the-counter health-care products sees a huge increase in sales, but can it last? Investors, take note.
The Motley Fool December 19, 2005 Rick Aristotle Munarriz	Microsoft Eats iPods? If Mr. Softy is entering the digital music player space, it better brush up on history. Taking a bite out of Apple's pride isn't just about mattering in digital music. Investors, take note.
CRM December 1, 2005	Cendant Car Rental Group The firm's executive vice president of marketing talks about choosing a CRM consultancy, the importance of understanding how your company's brands are perceived in the marketplace and how attacking problems from multiple angles ensures long-term CRM success.
Fast Company	Watch 128 years Of Coca-Cola's History In 2 Minutes We look at the pivotal moments in the history of one of the world's most instantly recognizable, and valuable, brands.
The Motley Fool September 22, 2005 Alyce Lomax	No Nude iPods One investor ponders the possibilities inherent in "the iPod economy." Apple's MP3 player will be difficult to unseat in cool factor, giving investors reason to believe that Apple's success could very well continue for quite some time.
The Motley Fool December 8, 2008 Alyce Lomax	A More Frugal Google A leaner and meaner Google lies ahead. Google, previously known for its devil-may-care fiscal policies, has begun to cut its spending.