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HBS Working Knowledge
February 3, 2014
Kim Girard |
The Tricky Business of Managing Web Advertising Affiliates Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What's the best way to manage your advertising network?   |
Entrepreneur
October 2005
Catherine Seda |
Team Players Get more wins -- and more sales -- from your affiliate program by stacking your roster with internet-marketing pros. |
Inc.
February 2004
Ellen Neuborne |
Taming the Beast Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. |
Search Engine Watch
March 23, 2004
Anne Kennedy |
Affiliate Programs: Moneymakers or Brandbusters? Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image. |
Entrepreneur
February 2005
Melissa Campanelli |
Sharing the Wealth Want to get a piece of the eBay pie? Joining its affiliate program can be a good way to do just that. |
InternetNews
March 11, 2004
Erin Joyce |
Is Web Services on the Horizon for Affiliate Marketing? Advertisers and publishers are looking to fuel innovation and future growth as the technology continues to evolve. |
InternetNews
August 15, 2005
Susan Kuchinskas |
A Better Link Between Merchants, Affiliates LinkShare launches new software platform designed to help merchants keep track of their affiliates and prevent fraud. |
InternetNews
December 22, 2003
Janis Mara |
Spam Suit Highlights Need to Police Affiliates In the wake of New York Attorney General Eliot Spitzer's $20 million lawsuit against an alleged New York-based spam ring, marketers have been put on notice that they could be held responsible for the actions of their affiliates. |
Searcher
September 2000
Amelia Kassel |
Web Wise Ways: The Last Word on Web Monitoring and Clipping Services An detailed look at CyberAlert, eWatch, and Cyveillance. |
Search Engine Watch
October 10, 2008
Elisabeth Osmeloski |
The New Era of Travel Affiliate Marketing As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players. |
