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Pharmaceutical Executive
September 1, 2005
Eaton & Levy |
Fair Market Value Pharmaceutical companies may soon come under close scrutiny from the Office of the Inspector General, which sees in promotional speaking and advisory services a high potential for fraud and abuse.   |
Pharmaceutical Executive
October 1, 2005
Chaudhry & Love |
Key Opinion Leaders Interactions with Pharma Big pharmaceutical companies are paying the same key opinion leaders for many different services. All at the same time. And firms don't notice it because key opinion leaders are hidden in silos. |
Pharmaceutical Executive
September 1, 2005
Diane West |
Be Our Guest From training employees to forgoing lobster tail, hotels are putting the PhRMA Code on their menus. |
Pharmaceutical Executive
September 1, 2010
Marylyn Donahue |
With a Little Help from their Peers Physician meetings drive prescribing behavior, but what are the marketing meetings doctors prefer, and who are they listening to? |
Pharmaceutical Executive
June 1, 2006
Cindy D'Aoust |
Who's Coming to Meetings? Need to attract the "right" physicians to a promotional meeting? Have to do it on a budget while following new compliance rules? Check out this new survey to see how the rest of pharma lives with a shifting promotional landscape. |
Pharmaceutical Executive
October 1, 2005
Steve Tarnoff |
Sampling: Crimes in the Closet The pharmaceutical industry's time-honored sampling practices used to be good selling strategies. Until the Office of the Inspector General called them fraud. |
Pharmaceutical Executive
September 1, 2005
Ray Altieri |
Return on Opportunity Conventions synergize all communications vehicles and create a total impact on the market: advertising, Web presence, programs, detailing, and non-prescription sampling. |
Pharmaceutical Executive
April 1, 2006
Geoffrey M. Levitt |
Meetings: Doctor Consultation The government's got its eye on consultant meetings. Are your company's policies strict enough? |
Pharmaceutical Executive
May 1, 2012 |
The Personal Touch in Digital Promotion The shift from sales rep meetings to digital selling methods must include innovation and a physician-centered mindset in order to be successful. |
Pharmaceutical Executive
April 1, 2012 |
Medical Meetings: Docs Speak Out Three physicians took the stage at the fourth annual West Coast Life Sciences Meeting Management Forum to explain their perspective on healthcare reform, online versus live education, and more. |
BusinessWeek
November 6, 2008 |
Cutting Back the Canapes With the economy in a tailspin, companies are trimming costs on meetings and events. |
Pharmaceutical Executive
January 1, 2012 |
Compliance: Getting Those Ducks in a Row Pharma must coordinate the efforts of medical, legal, HR, global partners and many other players in the regulatory compliance space to keep itself afloat in choppy seas. |
Pharmaceutical Executive
January 1, 2007
Jeffrey Zornitsky |
Sales Management: Get Committed By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers. |
Pharmaceutical Executive
November 1, 2005 |
Thought Leader: A Q&A with Steve Rauschkolb With new guidelines pressuring companies to demonstrate superior value, and an environment that will tolerate little else, pharma firms are looking toward innovation and technology to create better training methods. |
