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BusinessWeek
June 16, 2010
Spencer Morgan |
Scent Branding Sweeps the Fragrance Industry From Abercrombie & Fitch to Fiat, companies are using "ambient scenting" in an effort to leave indelible impressions with their customers.   |
Fast Company
August 2005
Linda Tischler |
How to Smell Good A subtle scent that matches the company image can be used effectively in effective marketing. |
AskMen.com
Karin Eldor |
Men's Cologne Put away your Old Spice and take a look at what's new at the men's fragrance counters. |
AskMen.com
Michael A. Lubarksy |
How To: Find Your Signature Scent For a man to find his signature scent, he'll have to do a little research, but the results usually pay off in spades when he finds the right fragrance. |
AskMen.com
Sachin Bhola |
Buying Perfume Valentine's Day is around the corner and you're starting to feel the pressure. Often, in our pursuit to get that special someone in our life the perfect gift, we overlook the simple, powerful things we know she'd love -- like perfume. |
AskMen.com
Jeremy Berger |
Manly Colognes What goes into cologne? What makes it masculine? Is it the ingredients or just the marketing? |
AskMen.com
Adam Fox |
AXE Dark Temptation Body Spray & Shower Gel AXE called on a renowned fragrance designer to formulate a body spray and shower gel that is sinfully delicious yet inexpensive. |
AskMen.com
Ryan Murphy |
Celebrity-Endorsed Scents Celebrity perfumes are a big business -- especially for these male celebrities who are turning their signature scents into dollars and cents. |
Wired
April 24, 2007
Sally McGrane |
The Odor Artist Animals can smell fear. Now you can, too -- on walls, maybe cars. |
AskMen.com
December 19, 2012
Ahmed Zambarakji |
Pheromones And Cologne There are some notoriously desirable men's colognes out there that are a surefire bet when it comes to wooing a potential mate. |
AskMen.com
Michael A. Lubarksy |
Cologne Basics Most men make the mistake of thinking they need to choose a single scent for themselves. However, just as you have more than one pair of shoes, you should have more than one scent to call upon. |
CRM
February 1, 2007
Jessica Sebor |
Marketing Dollars and Scents New aroma-centered milk ads started a buzz, mostly among marketers. |
AskMen.com
Adam Fox |
The Dos & Don'ts Of Cologne After catching a whiff of the grave mistakes of men who we thought would never fall pray to the pitfalls of scent selection, application and storage, it's clear that the time has come for a refresher course on the dos & don'ts of cologne. |
IEEE Spectrum
January 2008
John Boyd |
NTT Becomes a Smell-o-Phone Company Japan's NTT Communications Corp., of Tokyo, is busy developing its Kaori Tsushin, or Fragrance Communications, as a way to pull our noses into the equation. Will aroma advertising pass the smell test? |
Chemistry World
April 16, 2015
Carolyn Devlin |
Ionic liquids come up smelling of roses A new perfume delivery system has been developed by chemists in the UK as a way of keeping sweet smells around for longer. |
AskMen.com
Farah Averill |
Curve For Men An oldie but a goodie, Curve has been a fixture in many men's grooming arsenals for nearly 15 years, which speaks volumes about its appeal as a classic modern fragrance. |
AskMen.com
November 19, 2003
Karin Eldor |
9 Colognes For Any Occasion Although you can't buy confidence and sex appeal, you can wear cologne that'll make you irresistible to women, powerful in the office, and cool on casual occasions. |
Reactive Reports
September 2007
David Bradley |
Plain or Vanilla It turns out that a single gene is responsible for changing the way our noses perceive the smell of androstenone, a derivative of testosterone, and a potent ingredient of male body odor. |
Psychology Today
Jan/Feb 2008
Elizabeth Svoboda |
Scents and Sensibility "Sexual chemistry" is more than just a way of talking about heated attraction. Subtle chemical keys actually help determine who we fall for. But here comes news that our lifestyles may unwittingly undermine our natural sex appeal. |
Chemistry World
September 19, 2012
Will Andrews |
The art of translation Chemistry improves the lives of millions of people via the beauty products they use every day. Translating cosmetic science may seem less relevant than, for example, biomedical research but it seeks to overcome the same issues. |
AskMen.com
Karin Eldor |
Cool Cologne For Spring 2005 Even a new wardrobe and a new attitude can't outdo the importance of adopting a fresh new scent. The way you smell is more than your trademark -- it's what makes heads turn. Here's a sampling of good scents. |
| AskMen.com |
The Grooming Mistake That Turns Every Woman Off A date who smells is a woman's No. 1 pet peeve. |
BusinessWeek
May 26, 2011
Jean Welsh |
Smells Like Your Spirit? Yosh Han's personalized fragrances aim to capture her clients' essence. |
AskMen.com
James Matheson |
OS Signature Old Spice isn't your father's aftershave anymore. |
AskMen.com
Karin Eldor |
Men's Cologne: The Latest & The Classics Every guy should have at least three different cologne bottles, so if grandma gives you the same bottle every year come holiday time, it's time to tell her that papa's got a brand-new bag... or bottle. |
AskMen.com
Rob Stahl |
Cologne: 11 Cool Options For Day Or Night In addition to a great jacket, a trendy pair of jeans and a killer suit, every guy needs an arsenal of cologne. So load up with the following 11 colognes. |
AskMen.com
Adam Fox |
Vera Wang For Men To those men who might find it emasculating to buy a product with a label typically associated with women -- get over it! |
AskMen.com
March 14, 2001
Karin Eldor |
Men's Top Colognes: When & Where Thanks to your own good taste and these fashion files, you are now style-savvy, but what do you splash on before you step out? |
AskMen.com
James Matheson |
Tom Ford For Men Tom Ford's new fragrance, Tom Ford for Men, has a classic masculine scent that'll leave you feeling just as dapper as the designer threads you're donning. |
AskMen.com
May 20, 2003
Mike Davison |
The Benefits Of Aromatherapy If you are health conscious, then you know that pleasant-smelling products aren't just for women. From combating stress, easing pain to alleviating tension headaches, aromatherapy is a relatively inexpensive and harmless way to boost your health. |
AskMen.com
Mike Pokutylowicz |
Michael Kors Cologne Michael Kors Men's Cologne is the perfect way to keep the ladies intrigued with a luxurious scent that evokes mucho machismo, thanks to a blend of dried fruits, spicy undertones and other fine ingredients. |
AskMen.com
Adam Fox |
Armani Code The one reason guys go with a spicy scent is its inherent strength. They're built to last, so not surprisingly, Armani Code delivers in the durability department. |
AskMen.com
James Matheson |
Bulgari AQUA Pour Homme Bulgari's AQUA Pour Homme is a refreshing marine fragrance that's subtle enough for any man to wear. |
AskMen.com
Alex Muniz |
Match Your Cologne To Your Skin Type The way a particular fragrance smells will change from guy to guy, as a cologne's scent is the product of chemical reactions between your skin and the cologne's ingredients. |
Entrepreneur
March 2006
Gwen Moran |
Sense of Place Turn your store into a sensory experience to increase revenue.. |
AskMen.com
Karin Eldor |
Gifts for Her Here is a list of possible gifts that are sure to please that special "her" in your life, and make you happy in the long run as well. |
AskMen.com
Adam Fox |
Paco Rabanne 1 Million This scent was formulated by France's perfume powerhouse Givaudan, the developers of pretty much everything worth spraying on your body. |
AskMen.com
Michael A. Lubarsky |
Zirh Corduroy This is by far one of the most complex mixtures for a men's cologne in some time. |
