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Fast Company
April 2008
Will Leitch |
MLB's Digital Dominance As the world scrambles to master online video, crusty old baseball already has it figured out.   |
CIO
October 1, 2001
Jon Surmacz |
A Uniform Decision Major League Baseball is online. How it got there is a lesson in cooperation and conformity. How the Internet encouraged baseball teams to work together. Why MLB.com used a common template for many websites. How MLB.com hopes to cash in... |
Fast Company
April 2012
Chuck Salter |
MLB Advanced Media's Bob Bowman Is Playing Digital Hardball. And He's Winning. Major League Baseball Advanced Media - BAM, for short - is as technologically sophisticated as any company, anywhere. Here's how a winning and profitable strategy is being built by an online player that breaks all the rules. |
PC Magazine
June 20, 2007
Robert Strauss |
Tech Me Out to the Ball Game Major League Baseball has devised some high-tech ways to keep fans happy both at home and in the stands. |
InternetNews
March 22, 2004
Colin C. Haley |
Microsoft Pencils MLB Into Line-up Microsoft will announce a multi-year contract to offer live video of Major League Baseball games as a way to upgrade users to its MSN broadband package. |
BusinessWeek
April 12, 2004
Tom Lowry |
Take Me Out To The Webcast? Major League Baseball is betting that fans will pay to see games on their PCs |
BusinessWeek
June 3, 2010
Ronald Grover |
Watching the World Cup via MLB Major League Baseball Advanced Media will provide World Cup coverage over the Net -- and probably break all video streaming records. |
InternetNews
February 15, 2005
Tim Gray |
MLB Acquires Tickets.com Major League Baseball agrees to purchase the ticket seller to make the ticket-buying process easier for fans. |
Sports Central
August 16, 2011
Paul Foeller |
From Spring Training to the Fall Classic It may not be the way the baseball purists want to see it, and it may put a dent in yearly revenue, but a shortened MLB regular season will eventually happen. |
Sports Central
October 21, 2012
Diane M. Grassi |
MLB's Haves and Have-Nots Not StubHub's Fault Now that the 2012 Major League Baseball postseason is in full swing, what better time than now to revisit the access fans have to attend MLB games? |
BusinessWeek
November 26, 2007
Ronald Grover |
Extra Innings in the Digital Game Digital rights looked like peanuts in 2000. Now some Major League Baseball owners want a bigger share. |
AskMen.com
October 16, 2002
Mark Simmons |
Can We Make Baseball Profitable? At a time when most baseball franchises are crying poverty, how can MLB increase revenue for its franchises? |
Fast Company
September 14, 2011
Emma Haak |
Baseball By The Billions (Of Dollars) How do you assemble a great American pastime? With bats, balls, beer -- and a pro league that nets $6.1 billion in revenue. As the World Series looms, we break down what's driving Baseball Inc. |
InternetNews
March 23, 2004
Colin C. Haley |
Report: MLB Mulls Taking Internet Arm Public Emboldened by upcoming content deals, Major League Baseball considers selling a minority stake of its online unit in a public offering. |
Sports Central
January 9, 2009
Diane M. Grassi |
MLB Network Rolls Out With Bait and Switch On January 1, 2009, Major League Baseball launched its long-awaited Major League Baseball Network on major cable broadcast providers throughout U.S. television markets. |
InternetNews
April 17, 2006
Roy Mark |
Baseball Fans' Have an Online Six Pack Major League Baseball plans to debut a new interactive broadband TV service this week that allows viewers to watch six live games simultaneously on one screen with selectable audio and statistics, as well as the ability to click to any one game on a full screen. |
Salon.com
May 25, 2001
King Kaufman |
Major league aggravation I was happy to pay $9.95 to listen to baseball on the Web. But what I got for my money was a lesson in how little regard the game has for its fans. Problems getting customer support from MBL.com. |
Sports Central
July 5, 2011
Diane M. Grassi |
National Pastime's Future Remains on Shakey Ground As we celebrate America's birthday this week, it is perhaps a good time to revisit how America's "national pastime" is doing. |
Inc.
May 2009
Mark Spoonauer |
Baseball on your Smartphone Watch the game on your smartphone or laptop using MLB.TV or MLB.com At Bat app. |
InternetNews
May 5, 2004
Ryan Naraine |
MLBAM Goes Beyond Baseball Diamond Major League Baseball's Internet subsidiary has launched a spin-off company to hawk technical expertise to sports leagues and franchises. |
InternetNews
March 30, 2004
Colin C. Haley |
Sun's Winning Pitch for Baseball The systems vendor beats out IBM for a $25M contract extension with Major League Baseball's online arm. |
InternetNews
March 9, 2004
Michael Singer |
RealNetworks Cries Foul Over Baseball Blackout RealNetworks is suing Major League Baseball's online broadcast arm for allegedly making Microsoft's media player the only choice for fans. |
The Motley Fool
January 20, 2006
Jeff Hwang |
EA's NCAA MVP EA makes something out of nothing with the first-ever college baseball game. The shame is that this will probably be the best baseball game on the market this year, but it's likely that only the most die-hard video-game baseball fans will play it. |
InternetNews
November 18, 2008
Stuart J. Johnston |
Major League Baseball to Silverlight: You're Out A year and a half after Microsoft proudly claimed baseball games nationwide would be streamed using its Silverlight streaming media player, Adobe's Flash gets to pinch hit. |
InternetNews
October 20, 2004
Ryan Naraine |
MLB.com IM Bot Up to Bat MLB.com today launched an instant messaging bot on America Online's AIM network to push content and sell add-on services to baseball fans. |
Sports Central
September 5, 2014
Corrie Trouw |
A Game of Numbers Baseball is dying. Haven't you heard? |
InternetNews
August 30, 2002 |
Fox, Real to Launch Pay-Per-View Football Webcast RealNetworks teams up with FoxSports.com to hawk live college football games from the Big 12 conference. |
Sports Central
May 31, 2008
Ben Feller |
Why Baseball Needs Replay Now The main reason for replay is to get the calls correct. Another is for baseball to start to shy away from its old school image. |
Sports Central
November 15, 2007
Diane M. Grassi |
MLB's Fantasy to Monopolize Suffers Blow Major League Baseball struck out for the second time in its pursuit to limit and essentially monopolize the fantasy league business that utilizes statistical information associated with MLB players' names. |
Sports Central
August 30, 2011
Diane M. Grassi |
MLB Presumes Labor Peace in Approaching Offseason As we enter the final weeks of the 2011 Major League Baseball season, unlike other impending offseasons in recent years, this will be of the collective bargaining kind. |
AskMen.com
May 14, 2003
Arash Madani |
The Financial Expansion Of The MLB A year after "contraction" was the buzzword in Major League Baseball, the latest trend is not to diminish the game, but to expand it. |
CFO
April 1, 2004
Tim Reason |
Squeeze Play Forget steroids. It's spending that has baseball in a bind. |
BusinessWeek
October 17, 2005
Lowry & Hyman |
The Making of ESPN's Baseball Deal More than two years of talks between the ESPN and Major League Baseball offer a telling glimpse into the complexity of today's big-money sports. |
BusinessWeek
July 29, 2010
Christopher Condon |
The Red Sox Nurture a 'Sellout' Streak The team's claim of a perennial full house is questionable, but lucrative. |
Sports Central
August 3, 2007
Joe Boesch |
The MLB Connection in Israel Was bringing the game of baseball to Israel designed to expand the game -- or create a distract from some of Major League Baseball's problems? |
Sports Central
November 1, 2004
Diane M. Grassi |
2004 MLB Season in Retrospect While articles, book deals and high-paying endorsements will be doled out to the Boston Red Sox and their individual players well into the 2005 season, the ending to the 2004 Major League Baseball season left a lot of us perplexed and yearning for a more balanced and tidier ending. |
Sports Central
April 15, 2013
Adam Russell |
MLB Should Consolidate the Leagues Could there ever be the possibility of MLB proposing a unified organization with consistent rules and a more objective schedule? If enough fans jump on the bandwagon, it most certainly could be possible. |
AskMen.com
Dave Golokhov |
How To: Get Into Baseball Even though there's a lull in sports right now, there's no need to pout. If you haven't paid much attention to baseball before, here are some tips on how to get into the game. |
BusinessWeek
July 11, 2005
Maurer et al. |
Now That's A World Series Major League Baseball's 16-nation tourney will have big stars and political tension -- if everyone plays ball. The tourney represents MLB's push to globalize baseball, open new markets, and widen the pool of talent. |
Sports Central
May 28, 2009
Diane M. Grassi |
Auto Industry's Demise Impacts Baseball If MLB remains as shortsighted as it has been the past several years, not only will the younger generation of potential players and fans erode, but they will permanently vanish. |
BusinessWeek
October 2, 2006
Mark Hyman |
The Racial Gap In The Grandstands Major League Baseball is aggressively courting Latinos as African Americans drift away. |
Salon.com
August 1, 2001
Allen Barra |
Play ball? You bet The Wall Street Journal says kids aren't interested in the national pastime anymore. The folks who sell baseball gear beg to differ... |
Sports Central
September 15, 2009
Diane M. Grassi |
Will MLB's Latest Tech Hurt the Game? As the end of the 2009 Major League Baseball season approaches, here's a critical look at the technological advances instituted in 2009 and intended for the game's future progress. |
Sports Central
July 4, 2011
Vito Curcuru |
How to Improve the MLB All-Star Game MLB's All-Star Game should be saved and improved. |
AskMen.com
October 15, 2003
John Clarkson |
The Wild Face Of Baseball Baseball may be the national pastime, but there has been legitimate cause for years to wonder if Major League Baseball (MLB) is the forum in which America chooses to express her love for the sport. |
The Motley Fool
February 24, 2005
Jeff Hwang |
EA's Last MVP Electronic Arts hits a homer with what will likely be its baseball finale. |
Sports Central
May 30, 2006
Diane M. Grassi |
Why Baseball's Losing its American Identity The decline of participation of the black athlete in baseball is a far more multi-faceted problem than commonly expressed. |
Sports Central
October 5, 2007
Alvin Chang |
Farewell Baseball, From Yours Truly Every time the baseball playoffs start, fans are subjected to the same David vs. Goliath story line. |
AskMen.com
Troy St. Louis |
The Price Of An MLB All-Star Team For the past few seasons there has been a growing concern that small market teams cannot compete in professional baseball today. Examining the cost of rising salaries for players you may conclude that they have a point. Or do they? |
Sports Central
October 2, 2013
Bob Ekstrom |
What a Difference a Day Makes If all this hyperbole about an extra day on the schedule tells us anything, it's that baseball is by far the most hyper-analyzed of any major sport. |
