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BusinessWeek October 3, 2005 Ben Elgin	Google's Search for Simplicity That famously spartan user interface on Google's homepage is about to face a major test as the outfit seeks to drum up attention for its many new offerings
InternetNews June 29, 2005 Susan Kuchinskas	With Google, It's Personal Google introduced Personalized Search, a search enhancement that gives users more of what they want by paying attention to what they wanted before.
Search Engine Watch May 20, 2005 Danny Sullivan	Google Launches Personalized Home Page Google has unveiled a new service that allows people to consolidate the various Google features they use, ranging from web search to email, into a personalized home page.
InternetNews June 28, 2005 Susan Kuchinskas	Google to Earth Google Earth is a new mapping product that lets users do virtual flyovers, then find local businesses.
InternetNews May 19, 2005 Susan Kuchinskas	Google to Match Yahoo With 'My Google' First Google Factory Tour is short on details, but marks official announcement of Google 'portalization.'
Search Engine Watch March 29, 2004 Danny Sullivan	Google Loses Tabs In New Look, Gains Web Alerts & Personalized Search Results Google has rolled a new look that involves dropping its famed search tabs, along with debuting a web alerts service and a personalized search results option.
InternetNews April 28, 2006 Nicholas Carlson	Free 3-D For Google Earth You can build your dream home for free. Render a 3-D version of it and place it on Google Earth using Google SketchUp.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
InternetNews May 19, 2006 Nicholas Carlson	Commercializing The World Google, Style Google Earth is fun, but there's little point if content creators can't make money.
InternetNews February 23, 2006 Susan Kuchinskas	Google Begins Web Hosting Here comes Google Page Creator, a free, browser-based tool for creating Web pages that are stored by Google.
InternetNews April 7, 2005 Susan Kuchinskas	Google Adds Answers, Augments Maps The search leader introduces new functions as features war with Yahoo and MSN rages on.
InternetNews May 1, 2007 David Needle	Google Targets a More Personalized Web With iGoogle New services extend the features of google's personalized homepage service.
InternetNews September 30, 2005 Susan Kuchinskas	Google Calendar Imminent? It's been an open secret among entrepreneurs in Silicon Valley that Google would launch Google calendar in October.
InternetNews May 17, 2007 David Needle	Google Reaches For 'Universal Search' Infrastructure changes allow for more complete results of multiple media types from Google's homepage.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
InternetNews September 8, 2008 Sean Michael Kerner	Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that.
The Motley Fool November 17, 2004 Alyce Lomax	Google's G-nius The search company may be crazy like a fox. Whether investors should be jumping in at current levels is another story, and one that seems like it's going to be a cliffhanger.
InternetNews May 10, 2006 David Needle	Google Finds New Search Answers Google rolls out new services, both pre-release and from its labs: Google Co-op, Google Desktop 4, Google Trends, and Google Notebook.
InternetNews June 13, 2006 Nicholas Carlson	More KML And Bits of Google Earth Google took another step toward its goal to create a "Mirror World" with some improvements to its Google Earth satellite mapping application.
InternetNews October 6, 2005 Susan Kuchinskas	Google Mashes Up Local Maps and local search merge into Google Local.
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
The Motley Fool September 2, 2005 Rick Aristotle Munarriz	Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye.
InternetNews February 9, 2005 Susan Kuchinskas	Google's Recipe for Profit At its first Analysts' Day, Google executives promise a 70-20-10 strategy to keep making money, and they defend their approach to utilizing ad space.
Search Engine Watch March 17, 2004 Chris Sherman	Google Pushes Local Search Into the Limelight Google has officially moved local search out of Google Labs and into beta, introducing several noteworthy new features at the same time.
InternetNews September 14, 2005 Sean Michael Kerner	Google's All About The Bloggle Google launches Blog Search Beta, but keeps AdWords ads out of it for now.
Search Engine Watch January 22, 2004 Danny Sullivan	Google Releases Orkut Social Networking Service Google has quietly launched a social networking service called orkut, named after Orkut Buyukkokten, a Google employee who developed the project during personal time allowed to him by Google.
The Motley Fool November 19, 2004 Brian Gorman	Google's Caution Google's warning is no reason to panic, though the Internet upstart's position is not as secure as it once was.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
Search Engine Watch September 6, 2005 Chris Sherman	Hacking Google Earth Google Earth's vivid satellite imagery has a serious wow factor, but the program also offers a lot of useful tools and data sharing features that make it a terrific research and learning resource.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
InternetNews November 10, 2005 Susan Kuchinskas	Google Personalization Out of The Gate Google flipped the switch on Google Personalized Search on Thursday, turning it on for all users when they create a new Google account.
Search Engine Watch April 20, 2005 Chris Sherman	Google Personalizes the Web Say goodbye to bookmarks: Google's My Search History feature automatically keeps track of web searches and every page viewed from search results by saving your "search behavior," not web pages.
InternetNews March 21, 2006 Nicholas Carlson	Google Finance Sparks Portal Talk After launching Google Finance, is the company closer to becoming a portal? Does Wall Street care?
InternetNews August 22, 2007 David Needle	Why Google Likes Facebook Marissa Mayer, Google's vice president of search products and user experience, admitted in a keynote address that she has a bit of Facebook-envy.
The Motley Fool May 25, 2007 Mac Greer	Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo?
BusinessWeek September 29, 2003	Eric Schmidt, Google It took an upstart like Google to help show the Net's leaders how to make money by linking ads to search results.
InternetNews March 2, 2007 Nicholas Carlson	Peek at The Plans For Google Earth Is Google working to clone Second Life, insert billboard ads, or bring sponsored links to Google Earth?
Search Engine Watch June 18, 2004 Danny Sullivan	New Google WebSearch Program Pays Publishers For Searches Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays.
The Motley Fool December 20, 2006 Alyce Lomax	Google's Calling? Google might want you to lend it your ears. But given the fact that a Google phone is still in the realm of rumors, investors should put excitement on hold and wait for some real news.
InternetNews October 20, 2005 Susan Kuchinskas	No Summer Slump For Google Google beat earnings estimates and showed strong audience grown for various services in the third quarter.
InternetNews June 26, 2007 Nicholas Carlson	Google Earth Does Good For Real One Google today announced Google Earth Outreach, a program to help the world's nonprofit organizations get a foothold in the virtual world so they can better communicate to Google Earth's 200 million users how to help the real one.
Search Engine Watch November 10, 2005 Chris Sherman	Google Personalized Search Leaves Google Labs Google's personalized search has graduated from Google Labs and is now available to users on 39 worldwide Google domains in addition to Google.com.
Search Engine Watch August 24, 2005 Danny Sullivan	New Google Talk Offers Instant Messaging & Voice Chat As widely expected, Google waded into the instant messaging space with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers.
InternetNews May 29, 2007 Nicholas Carlson	Google Zooms in on Earth, Maps at Where 2.0 Google pushes the latest Earth and Maps features.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
The Motley Fool December 13, 2004 Alyce Lomax	Google's Suggestive New Service Google Suggest may come as no shock, but it's useful and accurate.
InternetNews December 18, 2006 Nicholas Carlson	Google Buys Better European Maps Google bought European Internet mapping company Endoxon today, characterizing the move as part of its effort to improve Google Maps and Google Earth in European markets.