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Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
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LiveHive Releases Group-Email Features for Sales Organizations New email automation tools give sales teams a deeper understanding of prospects' engagement. |
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E-mail Mistakes Don't let e-mail mistakes hurt your business reputation. |
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Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
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In E-mail Marketing, Consumers Weed Out the Weakest Links It's time for e-mail marketers to shape up. That seems to be the message suggested by a new round of research measuring click-through rates. E-mail lists, which once looked like a cheap silver bullet for marketers and publishers, are proving less effective than once thought. |
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As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel. |
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Dear Customer... Managing e-mail campaigns. |
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Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
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Craig Fitzgerald |
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Marketers Struggle with Big Data, Survey Reveals Forty-five percent of executives don't use big data to understand customers. |
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The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
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October 7, 2011
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Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
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Heavy Traffic Days Research concludes that the early part of the week is the most active for surfing and sending e-newsletters. |
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Picture yourself on an M&M Mars Direct Inc., a division of Mars Snackfood US, is taking personalization to the candy aisle with the launch of My M&M's Faces. |
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Sales & Marketing: E-Mails That Sell Turning employee missives into ad campaigns. |
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Email Marketing Has the Look Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success |
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Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
AskMen.com
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January 2007
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Seize the Day The more you're in front of prospects, the better chance you have of creating good timing. Many executives agree that most sales happen after the fifth call. |
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March 1, 2007
Colin Beasty |
Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience. Tech Solution: multivariable testing tools. Kefta Dynamic Targeting... Memetrics xOs Enterprise... Optimost Enterprise Solution... |
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Getting Personal: Be Appropriate or Beg for Forgiveness Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them. |
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Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. |
PC World
January 31, 2002
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Essentials of E-Mail Etiquette Your table manners may be impeccable, but when was the last time you brushed up on e-mail etiquette? Follow our tips and avoid an electronic faux pas... |
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September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
Search Engine Watch
January 25, 2010
Ron Jones |
E-mail Marketing 101 Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more. |
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October 15, 2015 |
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. |
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April 8, 2014
Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. |
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February 2015
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Correct Problems Caused by Outdated Automation Systems 'Personalization should permeate the customer experience at every touch point.' |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
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April 1, 2004
David Myron |
BPO News & Insight: Email Tuesdays A new report says the most popular day to send an email marketing blast is Tuesday. |
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January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
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June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
Search Engine Watch
November 19, 2008
Eric Enge |
Marketing Pitches: Don't Strike Out With Your Audience When journalists are starting out, they're trained to find the most relevant event or idea. They understand that there's a very small window of time to get a reader to engage with their story. Are you following the same principles with your search marketing efforts? |
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Evergage Launches Mobile Apps Solution Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization. |
