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Is Loyalty Enough? When it comes to client relationships, though, client loyalty should not be the primary objective. |
CRM May 3, 2004 Lior Arussy |
Customers Are So Emotional When it comes to building customer relationships, understanding emotions is a profitable thing. |
CRM September 1, 2007 Woody Driggs |
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. |
HBS Working Knowledge March 8, 2004 |
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. |
CRM December 13, 2004 Lior Arussy |
Do Your Customers See Your Value? Organizations must show the value of their offerings if they want to command more than a commodity price. |
CRM May 10, 2013 Brett Hannath |
Real-Time Marketing for a Real-Time World Boost loyalty and profitability with event-based marketing to make use of technology that targets the customer in real time. |
CRM October 1, 2007 Colin Beasty |
Market Focus: Sports and Entertainment -- CRM Scores for Sports Franchises In a multi-billion-dollar industry, CRM is about more than just selling tickets to the game. |
HBS Working Knowledge February 24, 2014 Corstjens & Lal |
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. |
PHONE+ Don Farrell |
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. |
The Motley Fool March 24, 2006 Jeff Hwang |
The Value of Premium Value The goal: Buy premium companies at premium value. But what exactly is premium value? |
AskMen.com Simon Kuper |
Brands In Soccer A team's fans often exist locally; successful branding opens up worldwide markets. |