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CIO
October 28, 2011
Jack Bergstrand
How CIOs Can Build a Better Brand Great brands result from robust business models, innovation and IT-enabled competitive advantage. mark for My Articles similar articles
Financial Planning
June 1, 2008
Julie Littlechild
Is Loyalty Enough? When it comes to client relationships, though, client loyalty should not be the primary objective. mark for My Articles similar articles
CRM
May 3, 2004
Lior Arussy
Customers Are So Emotional When it comes to building customer relationships, understanding emotions is a profitable thing. mark for My Articles similar articles
CRM
September 1, 2007
Woody Driggs
The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction. mark for My Articles similar articles
HBS Working Knowledge
March 8, 2004
Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer. mark for My Articles similar articles
CRM
December 13, 2004
Lior Arussy
Do Your Customers See Your Value? Organizations must show the value of their offerings if they want to command more than a commodity price. mark for My Articles similar articles
CRM
May 10, 2013
Brett Hannath
Real-Time Marketing for a Real-Time World Boost loyalty and profitability with event-based marketing to make use of technology that targets the customer in real time. mark for My Articles similar articles
CRM
October 1, 2007
Colin Beasty
Market Focus: Sports and Entertainment -- CRM Scores for Sports Franchises In a multi-billion-dollar industry, CRM is about more than just selling tickets to the game. mark for My Articles similar articles
HBS Working Knowledge
February 24, 2014
Corstjens & Lal
Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. mark for My Articles similar articles
PHONE+
Don Farrell
Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results. mark for My Articles similar articles
The Motley Fool
March 24, 2006
Jeff Hwang
The Value of Premium Value The goal: Buy premium companies at premium value. But what exactly is premium value? mark for My Articles similar articles
AskMen.com
Simon Kuper
Brands In Soccer A team's fans often exist locally; successful branding opens up worldwide markets. mark for My Articles similar articles