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The Motley Fool
January 25, 2005
Rich Duprey |
AOL Adds Pay-Per-Call Online giant adds local search advertising model that holds promise for small business.   |
Search Engine Watch
April 19, 2005
Patricia Hursh |
Search Advertising that Makes the Phone Ring There's a new kid in town in the search advertising arena. No, it's not another search ad vendor, nor a new conversion tracking tool. This innovative pay-for-performance marketing technique brings together both the internet and the phone. Say hello to pay-per-call advertising. |
Inc.
March 2006
Darren Dahl |
Why Pay for Ads That Don't Work? A host of technology entrepreneurs believe they have a better answer to pay-per-click ads on the Internet. |
Search Engine Watch
April 21, 2005
Chris Sherman |
A Closer Look at Pay-per-Call Search Marketing Pay-per-call is rapidly gaining traction among search marketers, especially those targeting a local audience, and if you're not familiar with the format, it's worth a look. |
The Motley Fool
December 21, 2004
Rich Duprey |
Will FindWhat.com's Calls Trump Clicks? New pay-per-call paid-search engine model has potential for luring new ad business. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
HBS Working Knowledge
April 4, 2005
Jim Heskett |
Can an Organization's "Deep Smarts" Be Preserved? In their new book, "Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom," Dorothy Leonard and Walter Swap contend that successful organizations rely on people who possess knowledge that provides a distinctive competitive advantage. |
Search Engine Watch
February 22, 2005
Heather Lloyd-Martin |
Pay-Per-Call: A New Avenue for Search Marketers Many small-to-medium sized businesses are missing the local search marketing revolution because they don't have a web site. Enter pay-per-call, a new type of online advertising that mixes search functionality and on-the-phone interaction. |
Entrepreneur
June 2005
Catherine Seda |
It's Your Call With internet pay-per-call advertising, you can ring up additional sales by inviting potential customers to pick up the phone. |
